How Do You Evaluate A Digital Marketing Campaign?

Through Google Analytics - the most common answer.

In today’s post, I run through 9 easy ways to quantify your digital marketing success using Google Analytics for free.

A positive return on investment (ROI) is the most common objective of every single digital marketing campaign.

However, while the goal of digital marketing is to increase profits, not every campaign directly leads to revenue. Some campaigns raise awareness of your brand, while others might drive visitors to your website - but both help positively on ROI in the long run - some directly and some indirectly, but short-term results are to be difficult to quantify with monetary values.

This raises an important question: how do you know whether your digital marketing efforts are effective?

Here I’ll brief you about nine easy ways to quantify the success of your digital marketing campaigns.

But first let’s split the entire quantification technique into two categories: conversions and website behavior for easy understanding.

Conversions

Conversions happen when visitors or customers take specific actions as a result of your digital marketing effort. Unlike website behavior, conversions are more directly linked to sales transactions and revenues. Since your ultimate goal is increasing ROI, making sure your digital marketing converts is absolutely essential.

Here are five types of conversions that can indicate the success of a campaign:

#1 Online sales

Online sales from your website are imaginably the most common conversion for gauging success. Tracking and quantify your online sales is easy if you use Google Analytics or another Web analytics platform.

After installing a small snippet of code on your landing page, you’ll be able to see which of your campaigns are generating the most online sales. This is the simple yet most important conversion metric for strictly e-commerce business owners.

#2 Online-to-store sales

Not everyone who finds your business online will buy from your website straightaway all the time. Many local customers are likely to visit your store physically and make purchases. How do you measure these conversions?

Don’t worry as there are definitive ways to measure online-to-store sales.

For example, you can collect information from prospective customers on your website, such as email addresses, that can later be compared with data collected at the store’s cash register. Or, you can offer a special discount code on your website so when buyers redeem the discount you’ll be able to easily match it back to the marketing campaign. Or, you can just ask customers whether they found your business online and check how they found you – such as via a PPC ad, Facebook, or a Google search – and tally their answers to easily match it back to the marketing campaign. Then you can see which campaigns drive more in-store conversions.

#3 Leads from web forms

Most websites have contact forms that visitors can use to request services, schedule appointments, or get more information. If you’re using Google Analytics, you’ll be able to see which marketing campaigns result in the most use of your multiple web forms.

Any visitor who completes and submitted successfully a web form could later convert it into a customer. Therefore, marketing campaign success can be measured by the number of leads (web form submissions) generated.

#4 Leads and sales from phone calls

Tracking and measuring leads and sales from phone calls is also important for businesses that drive conversions via the phone.

To track calls, you’ll need to set up dynamic number insertion (DNI) call tracking feature, which shows visitor's unique phone numbers depending on how they arrived at your website. You can then view your phone logs (Phone Analytics and reporting are now available on Google Analytics) to see which campaigns result in the most call conversions.

#5 Leads from live chats

Does your website offer live chat for visitors? If yes, then you must consider taking it as another way to engage your visitors.

Once you have chat installed on your website, then you need to track which marketing campaigns are initiating the most chats. This can be done using the built-in tracking in your chatbot or by installing Google Analytics into your chat program. In both cases, you’ll be able to track which campaigns are driving more leads for your business via live chat.

Now that I’ve covered 5 ways to track and measure conversions from digital marketing, it’s time to move on to tracking how visitors behave on your landing pages. Just because a visitor doesn’t convert immediately, doesn’t mean s/he’s never going to. For that reason, it’s logical to look at other areas aside from conversions. We must also review website behavior metrics to measure digital marketing success because website behavior can often open the path for conversions.

Website Behavior

Here are four ways to prove digital marketing success based on website behavior:

#1 Website visits

This one is simple – which of your digital marketing campaigns are bringing the most traffic to your website? Although this is a rather shallow metric compared to any goal conversions, it’s still important to measure visits (users and sessions) per marketing channel.

This is especially helpful when you do an assessment of traffic trends over time. For example, you’ll want to measure traffic from the Organic Search channel periodically so you validate if your SEO efforts are working or not. Plus, you’ll be able to detect potential problems early on if you see a sudden drop in organic traffic.

#2 Page views per visit

Website visits are important, but they don’t really specify whether visitors are engaged by your business (with your content on the landing pages). What if nobody (or only a few) who visits your website clicks around to your various products and pages?

Fortunately, Google Analytics can show you how visitors click through your site while also providing average numbers of page views per visit in addition to information associated with the bounce rate and exit rate.

Pay close attention to which web pages your customers are visiting most, how long they are staying on a page, and how many pages they are browsing during that visit. You might find that online customers are more attracted to certain discount offers or specific products in your inventory. If you’re promoting your blog, you can also get ideas about the topics your visitors find most interactive.

#3 Time spent on the website

How much time are people spending on your blog or website during a visit, and which of your digital marketing campaigns is driving in the most engaged visitors?

Google Analytics can track this, too. Again, time spent on your website doesn’t directly lead to sales always, but visitors who spend more time browsing have found your website interesting are more likely to come back later and buy.

#4 Bounce rate

In the world of digital marketing, a high bounce rate can be severe for several reasons.

If any of your campaigns have high bounce rates – meaning people are leaving as soon as they land on your web page — then there’s probably a serious disconnection between your marketing strategy and your landing page. Some search engines might interpret websites with high bounce rates as low-quality or spam, resulting in a penalty in form of a drop in keywords rank on SERP.

The point to remember is, a high bounce rate on the landing page is good because it shows that people are moving from it to other pages on your website. Whereas a high exit rate for that same landing page is a signal that something more serious is going on with your website, and more specifically, with your sales or conversion funnel.

Use Google Analytics to measure your bounce rate over time to spot trends in each of your marketing campaigns and their effectiveness too.

Conclusion

Knowing how to track and measure the success of your digital marketing campaigns will save you a lot of stress down the road. You won’t need to guess whether you’re wasting your time and resources with various campaigns. You can stop or pause campaigns that aren’t working, or you can optimize campaigns to really focus attention on your goals.

And one more thing — always set KPIs – means know how you’ll measure a campaign’s success before you create and then launch it. Yes, this requires a more thoughtfully constructed plan for your marketing efforts, but you should never start a digital marketing campaign that doesn’t have a specific objective.

Plan ahead, set sight at your target to achieve, and you’re more likely to stay profitable when measuring the success of campaigns.

How Can I Start Digital Marketing?

Hi There,

I want you to visualize something with me.

Are you ready?

OK, close your eyes... No wait, never mind you have to read this. Keep them open.

OK, I want you to visualize this... What if this was your digital marketing strategy next year?

• You are consistently publishing 2 to 5 articles a week
• You are refreshing your most important pages each month and building links
• You are running Facebook ads and targeting new audiences every day
• You are running Google Ads and targeting new audiences every day
• You are running display ads and targeting new audiences every day
• You are running YouTube ads and targeting new audiences every day
• You are running ads on Instagram, LinkedIn and consistently refining your landing pages
• You have a strategy for pop-ups on your website that you refresh each month
• You send out press releases on a monthly basis and studies quarterly
• You are growing your social media following each week and publishing quality content
• You are doing online media buys on a quarterly basis to drive big spikes in traffic and revenue
• You are constantly refining your conversion process each month and running split testing
• You have a strategy to remarket to your current customers
• You create similar and lookalike audiences based on your current customer base and target them
• You have defined your ideal customer up-sell process and you craft your digital strategy to nurture that

If you do this, how can you lose?!

In my opinion, you will not.

This works so well.

By hitting each of these points, you will create a diversified traffic portfolio for your website. You will have the means to turn the levers that generate traffic to each of these channels based on performance and your business will grow.

I suggest you do the things I mentioned above for your business. There is no reason to wait.

How Sleep Can Solve Social Media Marketing Problems?

Hi!

Many of the social media evangelists in my country may disagree, but sleep and social media have a direct connection.

If you do a Google search, you definitely can see many write-ups on how does social media affect your sleep or social media use & sleep disorder, or is social media affecting your sleep, etc.

My today’s post is just the opposite of those thoughts.

Whatever you do in a social media marketing job, it’s impossible to avoid problems and challenges.

Getting stuck in follower growth on the way to satisfy customer queries and maintain a good engagement rate per impression, falling out with your client, are examples of challenges we face as a marketer.

You could probably expand this list with dozens of extra KPIs - all taken just from the last few social media marketing campaigns!

Knowing that we’ll always encounter difficulties is the first step in dealing with social media marketing. We can prepare ourselves intellectually, physically and emotionally, so that the low times only temporarily drag us down but won’t sink us.

The next step in dealing with marketing problems is to come up with solutions!

Let’s say you’ve maxed out your campaign budget, and you’re now struggling to even generate the quality leads. If you simply turn a blind eye to the problem, the frustration will increase, your boss will enforce extra hours of work, and you may even end up withdrawing from the project. Not a good situation at all.

However, to prevent the above from happening, you could begin to take charge of the situation by:

• Analyze your campaign settings so you can cut down the cost incurred by irrelevant clicks and/or impressions
• Contacting the client to explain your view/research on insufficient resource allocation, and asking them to stay flexible with the campaign budget and/or charges
• Consulting with your supervisor, who would be able to offer support in dealing with the situation

Whether you took one of the above actions or all of them, either way, this would be 10x better than doing nothing. You would feel more positive about your campaign goal, your worries would start to minimize, and you’d be able to put your focus on increasing your campaign ROI through data-driven optimization techniques, grow in your professional career, etc.

In the example above, I’ve stated some clear actions to take to help resolve the problem you are facing as a social media account in charge. But, what if the problem is so puzzling that you can’t think of a way to deal with it?

Well, in this case, you need to use the power of sleep.

Research has shown that thinking too much about a problem can often stop us from discovering a solution to it. This is because we try to solve the issue through our conscious mind, rather than giving the problem over to our subconscious mind and its vast storage of information.

This is where sleep can help.

Sleep & Social Media: Keep On Connected

If you’ve wrestled unsuccessfully with a social media optimization-related problem for hours, then it’s a sure sign that you won’t find a solution with your existing way of thinking. Instead, let go of trying to find a solution, and let your subconscious mind get to work on your behalf.

A sound sleep is a perfect state for your subconscious mind to work out answers to your questions. What could be better than waking up in the morning with clear and positive ways to solve your problems?

Not only does sleep rest and rejuvenate your physical body, but it also gives your conscious mind a break and provides your subconscious mind with the necessary space to tackle your problems with social media account management.

I’ve personally used this technique many times.

For example, a few years ago, when I was thinking of starting my first business, I struggled to see where I would get the initial investment from. Sure I had some decent savings, but not enough to fund an ambitious startup. Despite hours, days, and weeks of researching ways of attracting funding, I felt like I was going nowhere.

It was at this point that I almost gave up on my dream. I stopped thinking about the business and the funding, and put my focus elsewhere.

But, a strange thing happened.

After just a few months of giving no time or energy to my business idea, I woke up one morning with a startling revelation.

Namely, I didn’t need loads of money to start my venture. I could begin it right now with my small savings, and then as the business grew, I would attract additional investment as and when needed.

I had never thought of this idea before, but it was dead right. This has been the exact startup model I’ve used to grow my project from just an idea.

Let’s consider another instance.

As the serial crises of 2020 redefine customer engagement, social media marketers are transforming their operations, accelerating digital transformation, and overhauling their marketing strategies. It’s essential to focus on the priorities, challenges, and trajectories of your client’s business.

The pandemic has exposed social media marketing’s unavoidability, and entrepreneurs are taking decisive action.

Meanwhile, you can identify your main competitors and study their social media posts - then adjust your social media messaging as needed.

So, to counter the crisis, you can -

• Explore your closest competitors and divide them by ‘threat level’
• Reverse-engineer rivals’ success and find untapped opportunities on social media platforms
• Fine-tune your social media optimization game

But the desired level of success may still out of hand.

When you are passing through such hard times in your professional life, try the sleep remedy. Simply switch your conscious mind off from all the surrounded drama to take a deep sleep so that you can find solutions to your problem by using your unconscious mind. So -

Sleep can indeed be a powerful tool for success for social media marketers at many times.

Do not hesitate to try out sleep and giving problems over to your subconscious mind for finding out a solution. I bet, soon you experience, how sleeping on a difficult problem help you get the answer.

Many may laugh out after reading this out, but I am telling you, using sleep is to solve problems that may new to you, however not a brand new idea. I am trying to be a seasoned dreamer-resolver. Are you too?

Cheers!
Partha

How Do Beginners Start Social Media Marketing?

Hi,

As a social media account manager (in an agency) for local businesses, it might wonder you to hear me say what I’m about to say. However, here it goes:

The truth is that for most small businesses, hiring an agency to handle your social media activities is not your best move.

Here’s why:

In most cases, without advertising (a.k.a. investing money) to support your campaigns, social media marketing generally has the lowest and slowest ROI of all digital marketing efforts. Therefore, it costs a lot to do social media marketing through an agency.

Unless you’re a reputed brand, or already have a dedicated customer base, chances are that there are much better ways for you to be allocating your marketing/advertising budget.

Unlike with SEO and digital PR - where it usually makes more sense cost-wise to hire an agency rather than set up an in-house team - it’s totally possible to manage your social media on a DIY level.

This is especially true if you’re able to train internal resources. Plus, the tools that are required to manage and monitor your social media marketing efforts are much less expensive than in the PR or SEO sphere.

The bottom line is, you might not need an agency to manage your social media marketing. Chances are, you just need the right strategy. That’s why I always try to educate and/or train my social media clients especially those who are reasonable.

If you search the internet, you surely find hundreds of free training manual on the social media marketing from the professionals which explain all of the processes and tools that are useful to manage social media accounts, so that you can get the most out of your social media - all while keeping it in-house and on-budget.

But the reality is, you will never come to know -

• How to use social media to expand your reach and grow your audience
• Best practices for each social channel from the nitty-gritty of what to post and when to use advanced techniques for engaging with influencers
• How to use Twitter as a PR tool to get major media coverage
• How to create, manage, and promote hashtags (and when not to use them)
• How to beat the dreaded Facebook algorithm changes with Facebook Groups
• How to manage and harness communities from LinkedIn to Instagram
• The best tools for measuring ROI
• And MANY more!

And unfortunately, the actuality is no one will share their secret sauce with you for free when you are likely to become their competitor on social media. Do a Google search and formulate/follow a strategy for social media is really valueless and can cost you a lot of money.

So the best way to deal with this crisis is by taking the help of a consultant - a professional social media consultant. That’ll help you achieve your business goals by staying within your budget and stipulated time frame. That way you can channelize the good things towards your goal.

Summary for your memory:

• Selfish prejudice feeds the ego. Don’t point fingers at others and fail to learn from failures. If you don’t know anything, take the help of others where it is required. Too much confidence leads to bad decisions.
• Pessimism makes things seem less fruitful than they are. Do positive thinking exercises and start by taking small steps towards the goal. Don’t let opportunities go for unreasonable fear of loss.
• Fundamental outsourcing work-related error causes us to blame others (read as social media account managers) for their mistakes and external factors for our own. Don’t judge, rather find out the reasons behind slipups used by your niche.
• Gambler’s fallacy is when we draw false assumptions from historical data. Beat this by continually updating your expectations and communicating with your social media manager. Keep a sensible standard that holds to reality. Think forward, not backward.

Good luck!

Partha

6 Digital Marketing Strategies For SMBs During COVID-19

The outbreak of COVID-19, caused by the novel coronavirus, is having a tremendous impact on businesses and the economy worldwide. During this time, it’s key to stay calm and safe to explore all options for your business.

I’m going to discuss the six different digital marketing strategies that you can focus on during this COVID-19 outbreak for your business -

• Google My Business
• Online Reputation Management
• FAQ Schema
• Budget Optimization
• Google Ads Campaigns
• Social Media

But before that -

Stay safe.

Keep yourself, your family, and all who you care about safe.

And -

Stay informed.

There is a lot of misinformation floating around at present, so it’s crucial - more than ever - that we all stay informed by consuming information from trusted sources. Don’t panic.

Now back to business -

6 digital marketing strategies for businesses negatively affected by coronavirus:

These are hazardous times; everyone is anxious, but the worst thing you can do is react to everything out of sheer panic, including your digital marketing strategy. Hold patience on your search engine marketing effort can help you continue generating revenue, which is especially essential during potential economic downtime.

Here are some digital marketing strategies to help your business -

1. Update your Google My Business

Whether your business has closed during this period or remains open, it’s vital that you update your Google My Business profile. Google has announced that Maps will display if a business is temporarily closed.

Currently, the only way to mark your business as temporarily closed is to contact Google My Business Support. However, Google’s CEO, Mr. Sundar Pichai said, “In the coming days, we’ll make it possible for businesses to easily mark themselves as ‘temporarily closed’ using Google My Business.”

Google is proactively advising businesses to update their Google My Business listing, especially if they’ve been affected by COVID-19. Google has released information on how to update business information in a bid to help users with the most accurate information.

It’s important for local businesses to update their Google My Business page, especially now when “nearby” or “near me” searches are on the rise.

2. Focus on online reputation management

Businesses keep continuing to exploit blogs or other mediums to publish content relevant to their industry trends and growth as a means to update their customers. This will transmit reassurance to your customers and let them know what you’re doing to help them. Which in turn helps you maintain the online reputation of your business even in a crisis situation.

3. Use FAQ schema

People are using search engines like Google more than ever for finding answers to their questions. Ensure that your website content answers the questions that searchers are searching for. Think about implementing FAQ schema to your website pages correctly so you have an opportunity to appear higher on the search engine results page (SERP), which in turn, can increase your traffic and click-through rate (CTR).

4. Budget optimization

Buyer behavior has certainly changed a lot over the last few weeks and months, so you must be ready to shuffle your marketing budget to react to these changes smartly. This is especially important for businesses that run PPC ads. Now is the time to scrutinize the amount spend on online marketing to find out the most profitable channel.

Spend your total budget wisely, especially if you have multiple lead generation processes for your business. And, if you can afford it, invest in profitable plans only and utilize selected ways for the marketing effort.

5. Run Google Ads campaigns

This is one of the best ways even now, to reach customers who intend to buy. You can also use the ads to reach your target audience on social media.

As we can expect fluctuation in demand for certain products and services, now is the time to use online advertising more intelligently to turn the tide towards your business. Of course, depending on your product/service and/or industry, you’ll need to be mindful of running campaigns.

6. Use social media

Similar to Google My Business, use your business’s social media accounts to keep your consumers informed about every initiative that you take to make their lives easier during the crisis. You can create content related to your business operations.

In conclusion

Obviously, this is a creepy time, but you need to think about the effects that could have on your business if you stop all of your digital marketing efforts.

I cheer you to stay active online, answer your customer’s queries, and let them know that you’re still there - at their service.

We will get through this together. Stay safe.

COVID-19 & E-commerce Digital Marketing

COVID-19 has definitely made an impact on e-commerce businesses over the past couple of months now that isolation and social distancing measures have been put in place.

Employees in many infected countries have been asked to work from home, have been placed under quarantine and offices have been shut down.

Naturally, many brick and mortar stores have since forced to shut down, pushing traditional consumers to adopt e-commerce as an alternate.

Reconsider your e-commerce digital marketing strategy

Many businesses are reviewing their options in light of COVID-19, the budget of digital marketing and advertising will be a target for businesses looking to make cuts.

There is indeed a need to work smarter under the current situation, but it’s a crucial time for marketers to adopt strategies for long-term profitability.

1. Manage PPC budget smartly

Strategies like switching off PPC campaigns entirely could clearly be hugely damaging.

Instead, look to manage smartly across accounts where possible.

• Recheck where search-n-demand is waning, accordingly adjust the whole campaign
• Allot budgets for keywords with a higher chance of generating conversions

CPCs at the moment will likely be lower as many advertisers trim down theirs too, so think about capitalizing on this where possible.

Also, if other businesses stop advertising, you can make CTR gains which will improve your QS and lower your CPCs.

The reverse is also true as other people are also looking for opportunities and studying the market’s movement. So you should not just switch off campaigns unless absolutely necessary!

2. Maintain organic visibility

When it comes to organic traffic, SEO is clearly a longer-term strategy and must retain its effectiveness.

It is expected, Google will be regulating its algorithms now more than ever to ensure that the community gets the most relevant results, so to ignore the SEO basics would risk decreasing organic visibility.

The organic channel is one of the most sustainable traffic sources in any situation.

People will always be searching, perhaps more now than ever before as many are now at home with an internet connection.

Businesses with online exposure are in a better position than any to continue to do business in what is a tough time for many.

3. Continue with digital PR

Yes, digital PR activity shouldn’t break during coronavirus.

Now is a great opportunity to get connected with the audience with your news stories that are aligned with COVID-19 logically. Because many are searching for news as usual.

People still want to read worthy news stories and want updates about how the pandemic presently affecting the industries.

If the news is good, it can get noticed by many on news sites.

If your business is willing to help other businesses and people during this tough time, entice them strategically through your digital PR campaigns!

4. Stay social on social media

There will be a lot more people spending time on social platforms as almost all start to adapt to the working from home routine.

This is a great time to re-ignite your social media strategy.

Below are some common tips for brands looking to renovate their social media plan based on current trends -

• Be accurate: Give customers trustworthy information about the things they care about. Be unbiased and clear
  
  
• Be organized: Try to connect both locally and globally with prospects
  
  
• Be convenient: Consumer’s habits are evolving and it’s important to let shoppers know that solutions are available anyplace, anytime
  
  
• Be innovative: Find out-of-box ways to provide solutions as the customers are isolated and combating with both boredom and anxiety

So even though we all feel quarantined, this ongoing crisis actually gives our businesses an opportunity to be even more social and more community-led.

It also lets your brand become even more popular during this gloomy period.

Resume the business

The things discussed in this post are a general guide to adapting to COVID-19.

Clearly, there’s no one approach to digital strategy for all kinds of e-commerce businesses.

But one thing is sure, it’s that we as a marketer must ensure our brands must perform optimally online all the time so customers never feel reluctant to do business with us.

This will enable us to avoid a long-term impact on market share and keep us ready to do the business whenever the situation demands.

COVID-19 Insecurity? Get Back To Digital Marketing Basics

COVID-19 has triggered digital ad spend cuts, campaign pivots, and rapid changes in online consumer behaviors that data analysts are still working to digest. It’s only natural to feel a bit unsettled.

In today’s post, I thought it is useful to remind digital marketers that the basics of good digital marketing remain the same, no matter the context. Being stick to marketing best practices is key to developing an effective and rational digital strategy.

7 essential digital marketing values and COVID-19

We, the digital marketers are fully competent in navigating this unprecedented circumstance, we just have to get back to fundamentals -

1. Redefine the goals and KPIs

This will be different by industry. The goal may now be to stay afloat because demand is thwarting, so you want to reset the target number of conversions. Or maybe it’s time to shift to a brand-first approach to reassure shoppers cause trust is what matters most now.

2. Reset the budget

Do some research to find out how much and where your competitors are spending. The insight you gain now will give you an instant boost and advantage too when things stabilize. Profitability is no doubt the backbone of businesses, but you can probably now focus on building brand awareness organically which takes time and cutting ad spend for the time being for generating direct revenue, which usually means investing in more future revenue.

3. Redefine the audience

It’s worth analyzing, who the audience for brands. Whether they have disappeared or not? Maybe they’ve simply changed their habits and you’ll need advocates to help find them.

4. Redevelop your USP(s)

Many businesses are now offering free trials instead of pushing for purchase. For industries that have had to shift to digital offerings, promotion (both marketing and advertising) will help to adequately communicate new value to prospects.

5. Recheck your communication mediums

We know that customers are spending more and more time online because of social distancing guidelines. Usage is up across all social media platforms, streaming services, and news media consumption. No one is better placed than digital marketers to figure out how to reach them!

6. Recheck work process

Productivity is more important than ever. The more you can automate the repetitive work related to launching and optimizing campaigns, the more time your team has to spend on customer retention, campaign analysis, innovative work, and other ad hoc needs.

7. Reanalyze results

As your CEO scramble to understand how consumer behaviors have changed and where the opportunities lie, the information that can be garnered from digital advertising is more cherished than ever. Now is the chance for marketers like you to lead the way with data-backed insights.

Need a bit more inspiration? We invite you to browse this blog for some of the most popular articles that provide fresh digital marketing tips!

Content Marketing During COVID-19

Hi,

Are you a content marketer and now looking at your content calendar with a baffled mind?

Yes, you are not alone. This is the situation of thousands of content marketers looking at their editorial calendars and thinking, "what I planned to write seems unrelated in today's COVID-19 world."

Agreed?

It's not that your followers won't care about the content you had planned to publish. But your readers have other things on their minds.

As do you. Think about, what type of content intensifying you nowadays? Are you reading common posts? Or consuming content that's serving you with what you need to know right now?

During this weird time all over the world, I would like to raise your spirits so you too must not deter from your content editorial calendars. Think about publishing even just once or twice a month - but please do.

Surely, not all of your content needs to be on and around COVID. But timely, suitable content always holds the key. Especially now.

After all, your readers have explicit questions about what they should do during these weird times. Why not be their reliable source and help them?

How do you engage readers?

This is easy.

Post on social media platforms where your readers are already surfing. Ask for comments in your newsletter. Check with your customer service folks and sales reps to learn what questions you're being asked right now.

And then, create and post relevant content that addresses real-world issues - and yes, optimize it, too!

Your readers will react positively to your effort!

Why am I bring this up?

Because as I look at my own content publishing plan, I realize that others may need something different too than what you planned 30 days ago.

So, I'd love to know what you're dealing with, and what's keeping you going.

If you work in-house like me, feel free to share your challenges and successes. If you freelance, let us know how it's going.

Let’s make sure as a content marketer, we’re providing the content our audience needs, when they need it, in which form they want it.

Do you have any ideas for me? On this blog?

Please do not hesitate to send your feedback. I promise to consider all your suggestions and take action accordingly.

Thank you in advance for helping me out.

Let’s fight coronavirus fear with a fact-based content marketing strategy, and together we shall overcome.

What do you think? Is your content marketing plan got shattered, or are you still trying to stick to it? Are you tired of analyzing content marketing trends that are not so helpful right now? Let us know!

Closing thoughts

Content marketing during COVID-19 is challenging. If you wonder if you should put your marketing effort on hold, please don’t. It's doesn’t make any sense. For me, the show must go on - it doesn't matter how hard the time is, you get on and do it. No matter how hard the past was, you can always begin again and change the future.

I'm seeing slow signs of improvement like marketing qualified lead’s (MQL) target is on track. The sales cycle may be a little longer, but the clients are out there and the sales-ready leads’ bucket is full.

Lastly, the journey through COVID-19 affected time with my loved ones was fun, challenging, AND educational!

Here's hoping you're safe, well, and happy.

Have a wonderful time and thanks for reading. Do content marketing as sensibly during and post COVID-19 times as ever.

Partha

A Simple Guide To Content Marketing Plan

Whether you're a beginner in content marketing or a seasoned marketer, it never a bad idea to review your content strategy for the web - to make sure it's still effective.

After all, competition is growing steadily.

The first step is to have a manageable content plan for social media in place.

In this post, we'll touch base with:

• Why your business needs a content marketing plan?
• The steps I took to develop a content marketing strategy for a client

But first what is a content marketing plan?

A content marketing plan refers to the management of digital assets that you develop to support your online marketing and advertising strategy profitably.

Now when you are forming a content marketing plan, there are some basic things to consider:

• Who's the target audience for my content?
• How my content is going to solve a problem I know the audience has?
• What makes my content unique?
• Which type of content will comprehend my digital marketing goal optimally?
• What are the channels for sharing content I have to reach out to my target audience?
• How I can follow my well-researched content marketing plan seamlessly?

So, why do businesses need to have a content marketing plan?

Content marketing helps businesses run cost-effective campaigns for generating traffic and leads from the web - which is basically generating ROI.

An effective content marketing plan will allow you to leverage other search engine marketing tactics for generating more revenue, such as paid advertising.

On top of that, your content will not only help attract targeted traffic and generate leads - it will also help educate your target prospects and propel brand awareness.

Now, let's see how to create a content marketing plan.

• Define your content marketing goal
• Conduct research on your target audience
• Run an audit on your old content - identify the gaps
• Set up a content management system
• Brainstorm new content ideas for your next project
• Determine which types of content you want to create for which web platform
• Start production and manage your content database

There are a variety of options out there for content you can create. Also, a lot of free and paid online tools are available to draw ideas from. Similarly, there are many popular social media platforms that you can focus on to share your content optimally.

Your content marketing plan should go beyond creating and posting - it should also cover analyzing the outcome and organizing your content assets for future use.

For that, you should have a content calendar to stay on the right track for publishing content consistently and reuse content smartly.

Most marketers, as a part of their job, collaborating with many, such as designers, copywriters, webmasters, etc. to manage their content marketing efforts according to the set plan, but you don't have to limit yourself to these only. It could be worth reviewing content time-to-time on your competitors’ blogs or analyzing their official social media accounts to take out the positives. Keep an eye on the latest trends and/or upcoming yet predictable changes in your industry when you're developing your own content marketing strategy.

I know there is a lot to do, but the success of any digital marketing campaign lies within the information shared above. It takes time, an organized approach, and creativity to craft a successful content marketing plan. From building the foundation of your content marketing strategy to adding tools to better manage your content, setting up your content calendar to support everything won't be a hassle if you follow the steps and explore the resources here.

For additional guidance, dial +91 9748776969 or write to partha.sdtt@gmail.com to create a formidable content marketing strategy for your business quickly. Else, just comment on this post, will get in touch with you.

Happy marketing!

How Can I Do Digital Marketing At Home?

Most digital marketing courses I have seen and/or hear about, are very theoretical and a trainee might not know what to do from a practical point of view in the end.

Eventually, after spending money and time, most of the trainees are middle of nowhere.

For those, here are a few suggestions to consider, that will have a direct impact on you - for a successful career in digital marketing.

1. Discover your interests first

Sync your skills, interests, values, and personality.

• Are you passionate about search engine optimization?
• Are you interested in web development?
• Or do you have a flair for designing?

Take a moment to consider where your interests lie.

How will this benefit you professionally?

Digital marketing has many types like - content marketing, search engine optimization, search engine marketing, social media marketing, pay-per-click advertising, affiliate marketing, email marketing, instant messaging marketing, etc. They are independent of each other. You may have knowledge about all these but love to explore most anyone. For example, you may very fond of doing the technical SEO part - the most important part of running any successful digital marketing campaign. I love doing PPC - most of my professional career spent on that to date. Finally, it’s good to have knowledge about all of these but better if you master anyone and build your career on and around that one.

Find your areas of interest.

2. Follow your passion

Do what you love.

It may be a cliche, but it is still a fact. It is in your hands to take that first step towards doing something you love (NOT like!). Start training and cherishing your passion today.

How will this benefit you professionally?

As I already explained, you should know most (if not all) of the nitty-gritty about digital marketing but must not engage at the same level as all. With some, you go deeper. Rests are in the repository of your knowledge to tackle smoothly when the situation demands.

Discover what you love.

3. Learn a new language

Open the door to limitless options.

Become skilled at a new language upsurges your employability. It also increases your brain activity and makes you a fast learner.

How will this benefit you professionally?

Local marketing campaigns are gaining popularity rapidly. If a Spanish client comes to you for your service or a marketing campaign needs to target a French-speaking audience in Canada, your knowledge will surely give you an edge over others. In addition to that, you can check for overseas job opportunities and can consider working remotely.

Unlock new opportunities.

4. Relax your mind and body

Live, exercise, diet, work - succeed.

Listening to music, reading books, simple fitness routines, gardening, learning to manage mental stress - there are solutions all around you!

How will this benefit you professionally?

Learning stress management especially in modern workplaces is beneficial without any doubt no matter what level of responsibilities one has. A peaceful mind is always leading you to the path of success by helping you extraordinarily execute ordinary tasks.

Spend quality time with family and friends.

5. Save, invest, spend

Design your dream financial future.

Understanding how to manage your money optimally can really pay off. Take back control of your financial life by learning about investments and personal money management.

How will this benefit you professionally?

Managing marketing and/or advertising budget systematically will help you optimize the ROI from it.

Draw a custom financial roadmap.

6. Develop a new skill or set of skills

Break the monotony of a routine.

Do something that you haven't done before. Grasping a new skill can lead to delight and more confidence.

How will this benefit you professionally?

From writing to development to design a landing page - these are all part of a digital marketer’s job profile. So if you are a developer and start learning about UX and UI, then your development work will have more impact on what you are developing. Again, if you are a writer, and gained some knowledge about SEO then your copies will have more impact on readers as well as on search engines like Google. On the other hand, if you are a PPC expert and have knowledge about web development, then can surely a lot of ad costs by fixing website bugs.

Discover a new hobby.

7. Lift your communication skills

A continuously needed skill (full-stop).

Whether writing a business email, or networking during a social gathering, effective communication is an important life skill.

How will this benefit you professionally?

A clear and precise way of communication will ease everything.

Set up a solid base.

8. Work on your strong point (practice hard)

Get better at what you're already good at.

If you have already found your passion, then it is key to keep learning more about it and relentlessly thriving to be the best. The more you practice, the better you get at it.

How will this benefit you professionally?

Practice makes perfect. The digital marketing field is developing every now and then - so you must stay persistent and overcome any mental complacency.

Set personal goals and achievements.

9. Build your profile

Turn your CV into your journey.

A flawlessly built online profile is essential for all modern job seekers.

A well-built LinkedIn profile + A blog series on your passion + A perfectly written resume = A winning combination!

How will this benefit you professionally?

Content is one of the major ingredients in any form of effective digital marketing. Here content doesn’t mean a long or short block of texts after texts. That is why the popularity of videos, memes, infographics has raised over time.

Build your personal brand.

10. Develop an entrepreneur mindset

Awaken the entrepreneur in you.

Yes, it is not so easy. It takes courage, confidence, and idea to overcome fear and self-doubt, but see around, some of the most successful leaders felt the same before pursuing their passion.

How will this benefit you professionally?

Pushing yourself into the unknown is never going to be easy, but the rewards for being brave are infinite!

Be your own boss.

Become your best self, friends!

What NOT To Do In Digital Marketing?

Hi,

Once upon a time, criticisms would have freaked me out. I would have stressed over faults, and reassessed my ability.

Today, I know that how to cherish negative feedback too I receive besides the good job done rated reviews.

Do not freak out.

Let me explain -

The way I perceive digital marketing - my webmaster persona - is not acceptable to everyone.

Because most companies are looking for eligible spammers.

Yes, I worked with all these employers and learned that my understanding of digital marketing is quite different from theirs. That is because I believe online users should always treat with respect. We must not spend money on imitation things to make more money online by squeezing a visitor.

Online users are always attracted to content with an extra dimension - like to see freedom of opinion - something that is different from others.

And for that, I love to experiment week after week with content to see what is working and what is not rather than following some garbage rules imposed on me by employers just because I am his/her employee.

Therefore, even when I show my employers some data that their digital marketing theories are nothing but spam techniques and should stop now, they get furious at me. In the end, very few like to be proved wrong. I do not freak out, feel miserable, or get insulted. I wish them well and say goodbye to the organization as quickly as possible.

After all, why should I keep working on a failed project if they are not a good fit for my dream career?

I have changed jobs many times, get sacked a couple of times due to my unbend attitude and I have no regret. I have seen many who are continuing by bending their ethics to get regular salary only.

Many of my well-wishers say to me, you are neither a rebel nor a conformist. You are just as unsettled in your career as you are unsocial in life.

I do care about their opinion. However, I do not freak out about negative comments anymore.

Instead of utilizing the real power of SEO, social media, we, to capture visitors’ attention forcefully, go for an “advanced advertising” approach. We now more and more accustomed ourselves to launching programmatic advertising campaigns that are extensive, custom, and data-driven.

Our extra effort to make the digital marketing efforts “more profitable” makes it deadly and insensible in reality.

Compare the early days of Facebook that engage us through its clean and simple interface with its complexities nowadays. The growing influence of advertising on Google is now sometimes painful rather than its original exciting, friendly manner of providing search results.

That is not all bad as the technologies are also evolving and their operations are getting smarter. That said the way everyone is chasing conversion optimization is not acceptable.

You can say the online behavior of a person also changed a lot but ask yourself, what role we are playing to push them awkwardly all the time to get a sell?

If you know your target audience, you do not have to stress more than required on advertising. Only because others/your competitors are doing, you should not get yourself into a digital war. That is because you are creating more chaos online whenever you start targeting the audience to see and get clicks on your ads even when they are unwilling to see them.

However, what about those others who are working comfortably in this industry?

You may be working in an organization uninterruptedly and get paid a handsome amount, but it is still smart thinking to pay attention to your careers.

In fact, some of your achievements may build on the sand-made castle, which anytime collapses.

Why? Because it is an issue, you never faced fearlessly.

For example, you may dislike certain ideas of your boss or certain processes in your company, but you never raise your true voice against it for fear of losing your job.

You fear the uncertainties and are afraid to face the growing competition in the job market.

Sometimes, your employer is also aware that you dislike him/her internally but cannot show your actual feelings to him/her because you fear. A fear you do not know does not exist.

This is autocracy or, maybe bureaucracy in the digital world.

In short, employers many times knowingly exploit their employees and that is a bad thing. The message may be a little rough around the edges, but it still holds the truth.

On the other hand, I have seen many employees who many times not maintaining the minimum amount of professionalism they should. Although they are happy to receive monthly paychecks with a smile.

The takeaway?

Love your digital marketing profession as you love your parents. Know your target audience like you know your best friend.

Do not do any injustice to your profession, with your life. Do not fear to protest with dignity when your circumstance inevitably forces you to follow the wrong route.

Also, know that the obstacles/negative criticism can at times be the most valuable. It is hard to face but it brings out the truth.

What do YOU do when you hear or read comments against you, your beliefs?

Stay honest with yourself!

Those who do good things for their own can do to others too.

Thanks to all who are agreeing with me. The people, who are against my theory of making a sober digital marketing culture, welcome too. We shall together make some revolution and evolution to the digital space to make it a more user-friendly marketing and advertising place for all.

I am ending this post with the hope that my, our future is bright. It is time to stick to my own tried and tested digital marketing fundamentals.

Have a great time ahead!

Partha

What Digital Skills Do Employers Want?

If you are searching for an answer to questions like how can I advance my digital marketing career or what skills do I need to be a digital marketer, then this post is for you.

We are living in a digital world. Just see where you’re reading my blog post right now - without that internet-enabled phone, tablet, or computer, you perhaps would never reach this article.

Now, frankly speaking, that I’m a bit old-fashioned. That is why I prefer reading printed newspapers, storybooks rather than reading with a Kindle. Likewise, talking in person rather than through social media is what am I feel more comfortable.

But like others, I’ve had to swim through the digital wave - and quite honestly, it’s in fact made me a lot more resilient in everything I do in my digital marketing profession.

So, while none of the skills below are absolutely essential to survive and thrive in the digital job world, they might be of use to learn in your career. If nothing else, knowing what other teams in your office do will aid you to collaborate more easily with them when you work together on shared projects.

The best way to gain knowledge of anything nowadays to take online lessons - they’re cheap (or completely free), and you can get training anytime, anywhere, and in any mode you wish. I’m not claiming that everyone can be taught anything through online classes, but starting should not be a problem these days. The future isn’t that bad after all.

To get you on track, here are 10 courses you can take - starting today - to advance your digital marketing knowledge, to stay ahead of the crowd (and even add some skills to your resume) in the competitive job market.

1. Social media marketing with YouTube and Instagram

You perhaps mention "proficient in YouTube and Instagram" in your resume about posting photos and videos of you and your friends or family members, but do you actually know how to approach these social platforms professionally? Or even Facebook and Twitter?

If your company does anything with video content or images, it might be in your favor to learn how marketing can be done profitably on these channels.

Check out for a platform-specific curriculum to learn how to leverage each and every social media commercial that’ll benefit your career, as well as your personal brand, say for example boost your professional network and promote your voice on LinkedIn. These lessons will take you through campaign making from start to finish, from uploading to making it viral cleverly your creation among others.

Write to partha.sdtt@gmail.com for a free consultation.

2. Adobe Photoshop for beginners

Just like social media, editing photos and using them commercially is one of those skills many people claim they have, but don’t really know how to do anything beyond copy and pasting.

Fortunately, many free courses are available online, all you need to know about to find and enroll in a program you prefer. If nothing else, you can make your LinkedIn profile photo more professional.

Write to partha.sdtt@gmail.com for a free consultation.

3. CMS operations for beginners

For all those out there who have ever wanted to manage a website or blog’s back-end for content publishing or landing page creation, now’s your opportunity!

Some tutorials will guide you to all the basics of a CMS like WordPress operation, a well-known platform for website managers - and a fantastic way to advertise your blogging hobby, from designing to managing content.

Write to partha.sdtt@gmail.com for a free consultation.

4. HTML programming

Ever wanted to learn how to edit a web page template but never had the real chance - or someone to coach you? Any HTML/CSS/JS tutorials, available online cover all the simple yet essential sides of programming for you to establish yourself as a front-end developer - either at your workplace or just to enrich your own knowledge base.

Write to partha.sdtt@gmail.com for a free consultation.

5. Search engine optimization

Even if you may not need SEO for your current job profile, it’s always a good idea to pick up this valuable skill for a better understanding of how the search engines really work. SEO drives most of your website’s traffic. All the above-mentioned skills will complement your SEO knowledge. By taking an SEO class, you’ll learn what search engine optimization is, how to select keywords for marketing, and how to compete with other sites for the most visibility.

Write to partha.sdtt@gmail.com for a free consultation.

6. The Google Analytics course

Like SEO, analytics is a great way of tracking traffic to any site, in addition, to understand how visitors are interacting with the website. Any comprehensive course on Google Analytics will walk you through the different aspects of the tool and how to interpret the data presented to you and then transform the data into information. With this information, you’ll be able to recognize patterns that’ll give you an idea of what users want - and how to make changes to the website following that trend.

Write to partha.sdtt@gmail.com for a free consultation.

7. Essentials of Outlook

It’s hard to keep track of all your emails, to-do lists, presentations, reports, meetings, etc. if you don’t know how to properly use Outlook. With proper training, you’ll learn how to save time and keep organize everything. Sure, checking and replying to email is boring, but we all have to follow the rules of corporate communication to a certain degree.

Write to partha.sdtt@gmail.com for a free consultation.

8. Fundamentals of Google Drive operation

Did you know that there are two main aspects of any job function - collaboration in real-time and synchronization - and Google Drive has these both which should radically increase an individual’s productivity and efficiency. Once you know how to use it - will surely become a fan of cloud storage aside from understanding the real importance of using it as a central repository of all project files.

Write to partha.sdtt@gmail.com for a free consultation.

9. Google Advanced search - search the web like a pro

If you’re like me - spend half of the day on the web and but can’t seem to find things on Google that you’re searching for, regardless of several attempts and changing keywords combination again-n-again, a training session on Google advanced search is perfect for you. This will teach you how to take benefit of Google and/or Bing optimally, as well as all the tips and tricks to save time on finding the best search results.

Write to partha.sdtt@gmail.com for a free consultation.

10. Writing for the web

Writing is an art and also a little bit of science behind it. Knowing how to write well is a valuable skill and requires a considerable amount of thought and energy. Because we look for quick answers on search engines and social media these days, the content has to be engaging, helpful, to the point, and easy to understand all at once. A content writing course is difficult to find but you certainly will find a program where you can learn when writing, what are the points that you need to keep in your mind.

Write to partha.sdtt@gmail.com for a free consultation.

See, all these courses will help you build a 360-degree approach to your digital marketing career which you want to pursue. Hopefully, now you know, what are the new-age digital skills and how do you develop digital skills. 

Good luck!

How Do I Get Into Content Marketing?

For the last five years, wherever I go online, every digital marketing forum has at least three active threads on content marketing.

A lot of conferences and events are occurring around the globe every month and most of you may have attended at least one content marketing boot camp.

In less than three years, marketers, communications pros, journalists, marketing analysts, and more - professionals just like you - are in quest of getting the latest insights on content marketing strategies, interact with thought leaders from around the world through Twitter, LinkedIn, …and the list goes on!

The buzz is getting BIG every year, and the excitement is through the roof! I understand and respect the trend. However, it is a crunch time for us to take an educated step for a brighter future.

What makes a good content marketer?

Unfortunately, many of us know that content marketing has to do, but very less distinguishes it from spamming. There is a thin line between doing marketing with your content strategy to reach out to your targeted audience AND frustrate them by showing them marketing messages repeatedly until they block you.

However, as a responsible marketer, we have several options:

• The main agenda should always help the consumers through content, not to brag with cliche messages
• Maintain a variety as well as continuity in content production - must not use the same content in a different format again n again
• Share opinions through content to receive an opinion from the readers - everything that we create as a medium to communicate with viewers should add some value to the community

If you want to network and meet some of your potential customers leveraging the power of engaging content because you are looking for sales, then content marketing is fine, but if use your content directly to drive sales, then not.

What is the best way to do content marketing?

The marketers need to understand one thing, use content not to improve your marketing game, rather use to make high-level connections - which essentially helps to plan your marketing strategy for the future.

If you are planning to use a tool for automating the content publishing process then that is cool, but for making new connections and nurture old relationships to communicate meaningfully, do not mechanize your content development process.

Please stop misusing any marketing opportunity to grow solely your business. You are doing injustice to you more than anyone else is by creating content perplexedly.

5 Best Digital Marketing Interview Tips

Hey, Mate!

Anxious while preparing for interviews?

It is not about just bagging your first job after college, but also about giving your career a steady start.

You might have the right qualifications, experience, and qualities, but how you convey the same to the interviewers matters the most.

The big question here is, how do you sell yourself in a digital marketing interview?

After serving in the IT industry for more than 10 years now, I still sweat both inside and outside while appearing for an interview. However, the rate now reduced much and during the journey, I discovered a few things and working on my improvement.

So, how do I prepare for a digital marketing interview?

I am sharing my discoveries with you too so you need not apply for 100+ jobs like me because of some self-created mental yet easily curable blockages.

Moreover, I am sure, like me, working continuously on the below-mentioned tips will not only serve you in job interviews but also in your life.

5 non-technical yet important tips for any digital marketing job interview:

• Avoiding eye contact: Making eye-to-eye contact with the person taking your interview is absolutely critical. If there are many, you must roll over your eyes as many possible as talking to you simultaneously. I believe, with that, you able to create a stronger bonding with them in a short span of time.
  
  
• Poor inactive posture: Your posture especially when you are listening and sitting idle in front of a group of people, is one of the clearest indications of the level of confidence you are carrying with you at that moment. A straight back, parallel open legs, and stretched hand on the arms of the chair should do well.
  
  
• Not smiling: People love you a lot more if you show them your little gratitude. Like sitting rightly or making eye contact, a gentle smile always gives your interviewer an extra bit of relief. Those who kept an honest smile on their face, also able to handle pressure better than others do when the situation knocks on the door. You may be genetically tuned not to smile very often but a pleasing personality with a smiling face means a win-win situation. Please that does not mean, you should laugh unnecessarily and loudly to catch other's eyes.
  
  
• Talking too much: Speaking well is necessary but often we forget, speaking too much somewhat annoying especially if you are sitting long and taking interviews after interviews. Here, my suggestion is, trying to measure the reaction of the interviewer first and then elaborate on any topic if needed or if get chances. Else, a precise answer is always admirable.
  
  
• Not listening: You should always allow the interviewer to finish talking before replying. Remember, interviewers also check your listening skill besides your fluency in speaking. Let them interrupt you while you are answering but you should never.

You can prepare for your job interview by talking to yourself in front of a mirror, a homemade recipe, which will help you correct common problems with your job interview sickness.

Reinvent YOUR Thoughts - Then Reinvest On Digital Marketing Training

I often see ads like, an intensive online training program designed to help you discover and fix what is wrong with your digital marketing processes, and efficiency. By the end of our course, we will issue you a certificate to succeed at career and job hunt.

It pokes me all the time, neither of these ads claims that you will have the clarity and confidence to enjoy your professional duties.

I checked many institute’s digital marketing curricula and really feel disappointed when not found anything like -

• Discover the area of interest for work you should be focusing on
• Build processes for better acquainted with change
• Automate routine work to free up your time for experimentation
• Craft an ideal relationship between the landing page, ads, and your keywords
• Protect your money by investing intelligently in social media

Digital marketers need less training on character limits in the title tag or keyword density and proximity; rather they need more brush-up psychologically.

Unless they rebuild their thought process, no training or nothing can help them to become a true digital marketer.

I believe we need next-level direction to rebuild the way we think about what actually digital marketing is. Every passing day, people start believing that digital marketing is easy. Building a career in SEO is easy too - just get 3-6 months of training from an institute to start a career in SEO.

Please get out of your illusion, unplug from the gimmicks surround you, clear your mind, and become an SEO professional through hard work not by holding any certificate.

The focus should be on:

• Professional- or self- counseling
• Participate in communities to follow/understand how others are approaching
• Stay healthy, avoid junk foods, drink plenty of water, take rest, meditate, and do exercise

The result will be positive. Trust me. If you stay honest, nothing can stop you from progress not only in your career but also in life.

I am telling you so you can prepare and must not suffer like me.

If you check your surroundings, you will see that opportunities are there, only you need to take a little initiative.

Since the digital marketing industry is booming worldwide and evolving side-by-side, hence you should ready first mentally to face challenges and always expect the unexpected.

I request you to consider the depth of the digital marketing industry first carefully and then jump into the deep water to refrain from future frustration. If you know, you need mental transformation then get ready to act fast.

Excited about your growth!

Partha

E-commerce Business Basics: Respect Your Customer Now More Than Ever

Do What You Do So Well That They Will Want To See It Again And Bring Their Friends. ~ Walt Disney

Hi Ecommerce Business Strategists,

We are living in a smart age. Most of the shoppers are now take smart steps too. The way they use information, compare and make purchases has changed.

It’s imperative to stay impressive all the time as a seller or buyers will shop somewhere else.

According to a research report, 75% of customers hope for an unfailing familiarity anywhere they connect with your brand.

Another study claims, 50% of customers are likely to change brands if a business doesn’t think likely.

If you want to make your trade a sensation, there’s only one way: take a customer-first approach.

This may sounds cliché to you now but the real question is how? How to draw customers’ attention and feel satisfied?

• Develop a durable relationship with them
• Offer personalized service/solution
• Pay equal attention to all

From my previous experience, I can tell you, you do not have to do special things, rather stick to the basics to make an impact on your potential customers. All you need to understand their pains and offer them a timely solution.

Bear in mind, if you keep your customers happy, then prospects can come to you again-n-again to do business with you.

So to convince a customer, first emulate their psychology. Then try to sell your service to them.

Just listen to them and realize what their actual problem is. And then present you as a solution provider.

Here are five common ways to make an impression on your customers and influence them to do business with you.

• Do not show them your power by displaying ads wherever they are on social media
• Do not send them every day or every alternate day emails full of offers
• Do not treat first-time buyers and returning customers separately
• Do not stop listening to what they are trying to say to you
• Do not see them as ATM machine for you

Have a nice day.

Best,
Partha

Marketing FAQs - About Digital Marketing Services (for Small Business)

Dear Reader,

Are you too frustrated from the multi-faceted complications of digital marketing?

I talk to small business owners often to know about how they are fighting against challenges when it comes to digital marketing.

Not surprisingly, most of the business owners hired commercially an agency for their services but surprisingly, most of them are now want to get out of the contract because they want to develop a DIY SEO mode.

Many of these business owners have experienced that, even though they formed a digital strategy at the beginning but somehow disconnected along the way.

Therefore, until there is enough cash flow to budget for outsourcing the work to an agency, they now prefer to do SEO on their own.

Sometimes hiring is the only option. Sometimes it just is not. Either way, the more business owners come to know about SEO PROPERLY, the better they make informed business decisions. Not only that, a more transparent relationship we will able to build which the industry now needed badly.

Note that, the majority of the business owners need right now is not implementation so much as they need a digital marketing strategy. They are operating offline. They know the importance of moving to the online market now. However, they have lack of real knowledge how and where to start.

As an entrepreneur, you can have a healthy marketing budget or ready to hire a team of SEO to work for you, but if you are not utilizing your money and time in the right places, you will never get where you are trying to go.

Here in this blog, I am sharing the experience I have gathered working in the SEO industry for the past few years so you can derive some guidance at least.

For example, if you need suggestions on:

• How much to spend on digital marketing and where to spend?
• Which digital media channel is most beneficial for a specific type of brand?
• How to exploit opportunities by choosing the right keywords for a specific type of business?
• How to take care of technical SEO and make sure a website is ready to generate organic traffic?
• How to start building an email list?
• How to scale business?
• Etc. etc.

If you have, queries that are not covered in the list above drop an email to me! Chances are I can help you.

Never ever feeling stuck; you do not need to be. Let us build a digital marketing community where everyone helps each other to gain clarity and move forward with confidence and direction.

Talk to you soon,

Partha

P.S. If you are looking for digital marketing tips and hacks quickly, just Google! Here I am trying to create a group that shares the latest industry news, case studies, and more. Would love to see you here!