Monday, October 26, 2020

8 Damaging Habits Of Less Effective Digital Marketers & How To Overcome Them

At times, it’s our ignored, damaging routines that disrupt our success.

Our daily activities define our lives.

What you do every day, is what decides your professional career.

That’s why habits are so influential and why more and more digital marketers have to look into their routines.

If you search the web, can find tons of research work on how to build more positive habits. But hardly anything conclusive for digital marketers.

As the digital marketing industry is growing rapidly, the competition becomes fierce, and as a result, all will be successful in their respective field of work.

However, whatever success might mean to you, it is always a result of your daily activities.

Our daily activities contain some good as well as some bad ones. We often consciously or subconsciously ignores to eliminate those harmful routines from our lives.

So let’s focus on eliminating a few bad habits that can help to increase your happiness, productivity, and success in your digital marketing profession.

1. Don’t take things personally


Taking things personally costs us hundreds of hours in repent.

Once you stop over-analysis the sayings of others, you will feel much happier and relaxed.

Next time you feel offended by a statement, ask the commentator what he really meant.

Since communication is versatile, and misunderstandings can happen all the time.

Instead of thinking about what somebody might have meant, just ask.

2. Stop recalling the past


On average, we have 60,000 to 80,000 thoughts crossing our minds per day according to a study and the majority of our thoughts are negativity oriented.

We are either thinking about bad things that could happen in the future or are trapped in the past that we can’t change.

But both are damaging anyway.

Thinking about the future with proper planning and positivity can motivate you. But holding on to the past, quite the opposite.

We can’t change what happened already, so letting go of it is the smartest and most effective thing to do.

What helps us to close the past is taking some time to learn from it for allows us to structure our thoughts based on experience. So, it gets easier to deal with future challenges.

3. Regulate your social media usage


For tons of people, social media is the number one weapon for digital media success.

However, it’s time to re-evaluate how we should use it.

Are you producing and sharing valuable content or just consuming what others share?

Use social media to get motivated and to build deep connections which amplifies your professional effort, not to make yourself odd.

This might sound peculiar, however, by reducing your passive social media usage, you will have a clearer mind with innovative ideas during active hours.

4. Don’t over-stress


With a few simple strategies, digital marketing jobs become stress-free.

As stated above, most of our worry is because we are not present at the moment. We are either concerned about the imaginary future or busy recalling the past.

On the contrary, you will not feel any stress, if you are present at this moment.

By doing meditation and exercise, you will quickly realize that over-stressing does not make sense and harms your career. Plus, it will be much easier to let go of the negative and focus on the positive side of your job.

5. Take control of your sleep


Sleeping can be your number 1 productivity and energy booster.

Getting a great rest is inevitable for a happy, healthy professional life.

Be reachable 24/7 is not smart, but a dumb thing in the corporate world. There is a difference between expectations and requirements. We all have to manage the expectations of our time.

Do activities like writing, meditation, reading, or light yoga exercises to control your irregular sleep cycle.

6. Take control of your diet


What you eat has a major impact on your energy level.

If you want to increase your intensity level at the workplace, changing your diet is one of the quickest and most influential things to do.

Getting rid of junk, unhealthy foods is the first step.

Additionally, make sure to stay hydrated. Drinking adequate plain water is the basic need for a stable and robust energy level.

7. Stop complaining repeatedly


We are all just a part of a process, and all of us are experiencing challenges.

However, those who manage to embrace the challenges with a smile are happier and healthier.

Complaining about things without taking action means inviting negativity.

Nobody likes to be around someone who always complains and spreads skepticism.

Don’t be the person who is increasing negativity, instead of spread positive vibes.

By doing so, you will be happier, and people are going to feel comfortable working with you.

8. Stop pleasing others


Living your life according to the rules of others is the best way to be unhappy.

In the end, you will look back at all the changes you didn’t take to make yourself proud.

Through your work as a digital marketer, you can create your legacy among your peers.

In the end, people (colleagues, bosses, clients, etc.) often remember you for the same reasons.

Start respecting yourself too and saying no to things that you won’t be proud of at the end of your career.

Use every moment you have, to increase your dignity to live up to your own expectations. Instead of pleasing others, create your own glittering professional life story.

Wednesday, October 14, 2020

7 Ways To Deal With Impatient Clients Before It Hinders Your Agency Growth

Agency owners who often feel insecure - despite being smart, skilled, capable professional teams, this post is for them. They worry that clients may into thinking that they're not good enough. As a result, they live in fear of being "lose the business".

This insecurity is actually fairly common and many agency owners have suffered from it at one point or another. But that doesn't make it any less damaging to a person's confidence and business growth.

So if you feel like you're suffering from similar anxiety syndrome or something like it, know that there are ways to curb these feelings in a healthy, proactive way.

Know the signs.

We often overlook the signs of clients’ unhappiness for whatever be the reason. However, recognizing these signs is the first step toward overcoming them:

  • You feel like you "got lucky" when you actually not prepared well and worked hard
  • You accept praise when you didn't actually do something right
  • You cheat mindfully to escape from the fear of failure
  • You avoid reporting real progress report card with confidence
  • You're convinced you're not enough

Pay attention to your professionalism, especially when it comes to delivering real work. Do some reflective thinking on what it means to the reputation of your agency.

Here are some tips to help you get started and turn the situation in favor of you:

  • You are not the only option
  • Humility should not be seen as a sign of weakness
  • Let go of your inner carelessness
  • Be kind to your client (from the inside, not from outside)
  • Track and measure your successes
  • Say "yes" to new opportunities
  • Embrace the challenges, and use them for improvement

It's really hard to get rid of dishonesty completely - especially if you've had it for years and years. The fact that hugely successful entrepreneurs feel the opposite way after all they've accomplished is evidence that it can be an achievable task.

That's why the best angle from which to tackle your business crisis isn't cheating clients; it's embrace challenges as opportunities.

Thursday, October 8, 2020

How I Managed PPC During The Coronavirus Outbreak?

The advertising landscape has reformed virtually almost instantaneously with the spread of the COVID-19.

As a result, the majority of trades shutting down across the world.

This will require advertisers to be more courageous, creative, and patient with our ever-changing situation.

Here are five tips to help you manage your paid search ad campaigns during this pandemic as unofficially it's not over yet.

1. Plan to intact business value props


In many cases, businesses have shifted to promote different products or services that have more demand in the current scenario.

Check if your product or service be considered essential now?

If your product or service can be fit into or can be modified to fit into a necessity, shift into a temporary plan to promote these initiatives.

Also, explore possibilities of providing complete online solutions.

Review the current campaigns and determine if the messaging (in ads and/or on landing pages) is still a good fit and what should be added/edited to accommodate the shifting landscape, for example:

  • Revise CTAs like “Visit us in-store”
  • Review images with people in groups or close-contacts
  • Add curbside pickup information
  • Edit shipping information with revised delivery timeline etc.
  • Review hours of operation and any deviation from the normal operation hours
  • Messaging on your company’s response to the present crisis

Some of these can be used in the primary ad copy and on the landing page, but don’t forget to utilize ad extensions such as site links and call-outs to convey the information optimally.

Be sure to match messaging clearly between the ad copies and the corresponding landing page.

Keep the brand’s value proposition and continue to embrace the challenges because users are now picky more than ever.

It is advisable to recognize the severity of the current crisis and take a custom marketing approach.

Don’t make it difficult for you to recover the lost ground later.

2. Match budget with spend


Now is a good time to reconcile your allotted budget and actual spend on ads.

You may want to shift budgets into those products or services that have more chance to succeed during this global emergency.

At the same time, you definitely do not want to hamper the performance of the best campaigns to maximize results.

So make some smart moves to manage PPC on a small budget optimally.

To do that, first, take the time out to analyze the budget and actual spend simultaneously to find out whether the budget has been distributed and utilized throughout the campaigns optimally or not.

Depending on the ROI, instead of adjusting the ad budget too much, consider improving conversions to beat campaign spend.

This will help you run campaigns successfully with limited ad budgets and aim for other critical campaign management tasks.

Smart Bidding is a feature available inside Google Ads that will help you automate the process and other platforms offer automated bidding features too to maximize conversions.

This allows the platforms to automatically adjust CPC bids based on historical search behavior and contextual data in real-time to match the advertiser’s goals.

This automation feature powered by machine learning and artificial intelligence can help you be the most agile as customers’ behaviors quickly change.

Do check your maximum CPC, target CPA, and target ROAS while using these features.

3. Research on search behavior


While people are maintaining social distancing, they will still be browsing, and pay for stuff online.

For example, many are searching for solutions that can be obtained virtually and turn-around times for delivery of solutions is pretty much normal.

So if we craft ad copy or ad extensions along with a landing page to showcase benefits like free delivery, fast delivery, curbside pick-up, porch drop-off, etc., then we will have a fair chance over others to get the business.

Another example, depending on your industry, will likely see minor or major changes in search queries triggering your ads.

This will require a two-pronged strategy:

  • Reactive: Reviewing CTR and conversion rate on search terms and ads.
  • Proactive: Forecasting searches that may trigger your ads and create negative keyword lists (to keep Quality Scores as high as possible) that can be applied and easily manageable across campaigns. A great tool to do research on search behavior for building an effective list of negative keywords is Google Trends.

4. Diversify channels


People staying at home will be consuming more content digitally and using more online communication tools than ever before.

Facebook reports a 50% increase in utilization, with voice and video calling more than doubling on Messenger and WhatsApp respectively.

With a large percentage of users centered on and around messaging, groups, and live streams, Facebook says many of these features are not commercialized yet, so they are seeing a decrease in ad revenue.

Despite this, overall, many people are returning to Facebook who had previously abandoned the platform over privacy concerns.

The decline in revenue in many digital ad platforms means there is an opportunity for advertisers to face less competition and increase market share without incurring extra costs.

The chance to reach more prospects through PPC and paid social ads is now in full swing.

Opportunities worth exploring now as opportunists can think about:


5. Back to basics


At some point, the quarantine will be lifted - in whole or in part.

When that happens, buyers will be ready to get outside and re-engage.

Whether that will be with the same level of enthusiasm as pre-virus is yet to be seen.

But it’s not good to feel worried unnecessarily about any and all future changes.

When we talk about getting back to basics, we suggest that people have become too concerned with complicated imaginary details or new theories and should concentrate on simple, important ideas or activities. Nurtured carefully, the businesses can once again get back to basics.

Stay safe.

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