Many of the social media evangelists in my country may disagree, but sleep and social media have a direct connection.
If you do a Google search, you definitely can see many write-ups on how does social media affect your sleep or social media use & sleep disorder, or is social media affecting your sleep, etc.
My today’s post is just the opposite of those thoughts.
Whatever you do in a social media marketing job, it’s impossible to avoid problems and challenges.
Getting stuck in follower growth on the way to satisfy customer queries and maintain a good engagement rate per impression, falling out with your client, are examples of challenges we face as a marketer.
You could probably expand this list with dozens of extra KPIs - all taken just from the last few social media marketing campaigns!
Knowing that we’ll always encounter difficulties is the first step in dealing with social media marketing. We can prepare ourselves intellectually, physically and emotionally, so that the low times only temporarily drag us down but won’t sink us.
The next step in dealing with marketing problems is to come up with solutions!
Let’s say you’ve maxed out your campaign budget, and you’re now struggling to even generate the quality leads. If you simply turn a blind eye to the problem, the frustration will increase, your boss will enforce extra hours of work, and you may even end up withdrawing from the project. Not a good situation at all.
However, to prevent the above from happening, you could begin to take charge of the situation by:
- Analyze your campaign settings so you can cut down the cost incurred by irrelevant clicks and/or impressions
- Contacting the client to explain your view/research on insufficient resource allocation, and asking them to stay flexible with the campaign budget and/or charges
- Consulting with your supervisor, who would be able to offer support in dealing with the situation
Whether you took one of the above actions or all of them, either way, this would be 10x better than doing nothing. You would feel more positive about your campaign goal, your worries would start to minimize, and you’d be able to put your focus on increasing your campaign ROI through data-driven optimization techniques, grow in your professional career, etc.
In the example above, I’ve stated some clear actions to take to help resolve the problem you are facing as a social media account in charge. But, what if the problem is so puzzling that you can’t think of a way to deal with it?
Well, in this case, you need to use the power of sleep.
Research has shown that thinking too much about a problem can often stop us from discovering a solution to it. This is because we try to solve the issue through our conscious mind, rather than giving the problem over to our subconscious mind and its vast storage of information.
This is where sleep can help.
Sleep & Social Media: Keep On Connected
If you’ve wrestled unsuccessfully with a social media optimization-related problem for hours, then it’s a sure sign that you won’t find a solution with your existing way of thinking. Instead, let go of trying to find a solution, and let your subconscious mind get to work on your behalf.
A sound sleep is a perfect state for your subconscious mind to work out answers to your questions. What could be better than waking up in the morning with clear and positive ways to solve your problems?
Not only does sleep rest and rejuvenate your physical body, but it also gives your conscious mind a break and provides your subconscious mind with the necessary space to tackle your problems with social media account management.
I’ve personally used this technique many times.
For example, a few years ago, when I was thinking of starting my first business, I struggled to see where I would get the initial investment from. Sure I had some decent savings, but not enough to fund an ambitious startup. Despite hours, days, and weeks of researching ways of attracting funding, I felt like I was going nowhere.
It was at this point that I almost gave up on my dream. I stopped thinking about the business and the funding, and put my focus elsewhere.
But, a strange thing happened.
After just a few months of giving no time or energy to my business idea, I woke up one morning with a startling revelation.
Namely, I didn’t need loads of money to start my venture. I could begin it right now with my small savings, and then as the business grew, I would attract additional investment as and when needed.
I had never thought of this idea before, but it was dead right. This has been the exact startup model I’ve used to grow my project from just an idea.
Let’s consider another instance.
As the serial crises of 2020 redefine customer engagement, social media marketers are transforming their operations, accelerating digital transformation, and overhauling their marketing strategies. It’s essential to focus on the priorities, challenges, and trajectories of your client’s business.
The pandemic has exposed social media marketing’s unavoidability, and entrepreneurs are taking decisive action.
Meanwhile, you can identify your main competitors and study their social media posts - then adjust your social media messaging as needed.
So, to counter the crisis, you can -
- Explore your closest competitors and divide them by ‘threat level’
- Reverse-engineer rivals’ success and find untapped opportunities on social media platforms
- Fine-tune your social media optimization game
But the desired level of success may still out of hand.
When you are passing through such hard times in your professional life, try the sleep remedy. Simply switch your conscious mind off from all the surrounded drama to take a deep sleep so that you can find solutions to your problem by using your unconscious mind. So -
Sleep can indeed be a powerful tool for success for social media marketers at many times.
Do not hesitate to try out sleep and giving problems over to your subconscious mind for finding out a solution. I bet, soon you experience, how sleeping on a difficult problem help you get the answer.
Many may laugh out after reading this out, but I am telling you, using sleep is to solve problems that may new to you, however not a brand new idea. I am trying to be a seasoned dreamer-resolver. Are you too?
Cheers!
Partha
