When You Don’t Know How To Start PPC?

Hi All,

Is it really possible to build a hugely successful (in terms of positive ROI) PPC campaign and career as an Ad Manager?

Absolutely.

Online learning alone is already more than a 160 billion dollar per year industry, projected to grow to over 300 billion by 2023.

We’re currently seeing higher education and many other education options fail (including a lot of underwhelming online digital marketing courses) most possibly as another aftereffect of COVID-19.

And if you don’t want your PPC education to be lumped into that category, then take the help of our professional PPC guides to achieve the results that you desire.

Courses that provide a learning transformation are going to thrive, and those that don’t are going to disappear – like all bad products eventually do – and this becomes apt even more now.

That’s why team Tenet is launching a free online PPC masterclass to expand on the concepts we have discovered through years of experience in managing PPC Ad campaigns, testing, optimizing, and learning. Because if you’re interested in building and running a profitable online ad campaign say for your local business, our team of teachers wants you to have everything you need to succeed.

Why?

Because, we want to create a better digital marketing community, a more kind of DIY PPC resources from whom we can also able to learn something in return later.

Now, you can book your slot from multiple available times and dates as per your convenience, and in the PPC training session, you’ll learn:

• Basics of PPC account management; how the same PPC tricks that you can use to run search network-based campaigns can be applied for display network-based campaigns.
• The 3 components of effective PPC management that an ad campaign MUST include to move the needle for account manager (almost every PPC advertiser you've ever seen only focuses on one of these, and doesn't even do that one well)
• The 2 biggest reasons why an ad campaign fails, and how you can sidestep them both to achieve success in form of the achieving campaign goals.
• The design thinking-inspired PPC campaign LAUNCH process for designing ad groups’ formation and organizing keywords; no tricks, no gimmicks, just the latest PPC techniques that change your perspective for running PPC ads and grow your business
• The 6-step landing page design process, and the order in which to go through the steps (going in the wrong order can seriously mess up your PPC success, and cost you a small fortune)
• Why PPC and online marketing are a $4.4 trillion (yes, TRILLION) opportunity, and why NOW is the time to jump in PPC with a serious mindset
• Plus a whole bunch more about online advertising on platforms like Google and LinkedIn.

Are you interested?

Then register for Tenet’s free PPC Masterclass.

Partha

How To Leverage & Scale Your Digital Marketing Expertise?

Hi Friends,

Knowledge is power.

Right?

Not really.

It's what you do with the knowledge that's matters.

Sadly, more and more digital marketers in India can't really do the jobs they trained/certified for. They lack the skills that clients/employers value and often have little to show for their digital marketing knowledge but a ton of debt.

The opportunities that higher education is supposed to create are rapidly disappearing all over the world.

But there is some good news:

The slow breakdown of traditional digital marketing training programs creates a massive opportunity for a lot of people especially if you consider yourself a lifelong learner or an expert in your field.

If you want to know more about this massive opportunity, the team Tenet developed a training program all about the disruption of digital marketing education and why it's a good thing for smart marketers.

The entire training program is available online, and you can register by sending an email request.

Some glimpse about digital marketing course -

• Let’s passionate about what you do.
• Become a part of the growing marketing community and set as is someone can trust. So, when you say something, the community listens.
• Be always on the cutting edge of what's really going on in the digital marketing industry, and how experts, entrepreneurs, and business owners can profit.

Here's the thing:

Digital marketing institutes as I know them will go extinct even IF they lowered the cost of tuition, changed their system, or updated their curriculum.

And the disruption is spreading beyond higher education.

People are demanding more learning options, and that means online courses on digital marketing offered by experts and professionals are going to become way more than a trend.

They're the future of education.

It's basic supply and demand.

This is the opportunity for anybody with less expertise to step up, start learning, impact the world, and build a hugely successful career in the field of digital marketing.

And in the course, team Tenet outlines what it takes to create the digital marketing campaigns people will like.

So if you're involved in digital marketing in any way, as a junior web marketing executive, business leader, SEO expert, PPC consultant, and especially as an owner of a small business, then you won't want to miss this digital marketing training program.

PS. You can subscribe to the blog for free updates on and around the evolving digital marketing world.

Best,
Partha

Introduction to SETs, Part II

Hello all! Hope you all are safe and fight against ongoing pandemic with positivity.

In my last post Introduction to SETs, Part1, we talked about set theory and focused on explaining different aspects of it like, methods and application of set, types and formal definition of SETs, and many more with examples. As a continuity, my today's post is also on and around set theory to cover the area's that I couldn't in my previous post. Also, like the Part I, this edition also has a video, and I suggest, if someone missed my earlier post and/or video, please check so you can find today's post (Part II) even more relevant.

In this post I will cover,

1. HIERARCHY OF SETS
2. VENN DIAGRAMS

HIERARCHY OF SETS

In Hierarchy of SETs we will learn on how different type of association is setup in case of sets. For say, any two real numbers a and b, this either a=b or a < b or a > b. Here we will consider the sets contained in some other sets and define them with their appropriate designations.

In Hierarchy of sets we will learn,

• Subset
• Proper Subset
• Power set
• Universal set

Subset

Let A and B two sets. Then A is said to be subset of B (or B is super set of A) if every element of A belongs to B and is denoted by A ⊆ B.

“A ⊆ B” read as A is contained in B or A is a subset of B. If we write it as “B ⊇ A” then we read it as B contains A and we call B is a super set of A.

Let take a simple real life example that, A be the set of all red colour pens and B be the set of all pens then obviously all red colour pens are pens first. That is all the members of the set A are members of set B, i.e. A is known as subset of B.

If we see there is at least one element in A (say) which is not in B (say), then set A will not be subset of set B. And it is denoted by A ⊄ B (read as A is not a subset of B).

For example,

i. If A = {1, 3, 6, 9}, B = {1, 2, 3, 5, 6, 8, 9}, then A ⊆ B
ii. If A = {a, b, c}, B = {a, c, d, e}, then A ⊄ B [∵ b ∈ A but b ∉ B ]

Proper Subset

Let take A and B be two sets. Then A is said to be proper subset of B if all the elements of A are in B and B has at least one element other than elements of A and is denoted by A ⊂ B.

For example, if A = {2, 4, 8, 16} and B = {2, 4, 8, 16, 32, 64},
then A ⊂ B [∵ all the elements of A are in B and B has two extra elements, i.e. 32 and 64]

Note:
i. Empty set is subset of every set, i.e. Ø ⊆ A for any set A
ii. Every set is a subset of itself, i.e. A ⊆ A for every set A

Power set

Let A be any set. Then set of all subsets of A is known as power set of A and is denoted by P (A).

Let take an example, if A = {a, b, c, s}, then write P (A).

P (A) = {Ø, {a}, {b}, {c}, {s}, {a, b}, {a, c}, {a, s}, {b, c}, {b, s}, {c, s}, {a, b, c}, {a, b, s}, {a, c, s}, {b, c, s}, {a, b, c, s}}
So, it has 24 = 16 elements.

Note:
i. If A has n elements then total number of subsets of A are 2n.

Universal set

A set U is said to be universal set if all the sets under study are subset of U.

Let define the above formal definition with one real life example. In any particular college there are 9 departments such as Applied Arts and Sciences, Biology, Chemistry and Biochemistry, Computer Science, History, Mathematics, Physics, Political Science, Psychology. If U is the set of all faculties of this college and A1, A2, …, A9 are sets representing the faculties of 9 departments. Then, of course, faculties of all these 9 departments are faculties of this particular college. That is all the members of these 9 departments are present in the set U. Here U plays the role of universal set for the sets A1, A2, …, A9.

Let do solve a simple exercise. If A = {a, c, d, e, d, j}, B = {c, e, f, g, h}, C = {b, i, j}, D = {a, b, j}, then what will be the universal set?

Then universal set U = {a, b, c, d, e, d, g, h, i, j}

VENN DIAGRAMS

As we know that examples play an important role to understand the concepts of theory/definitions. Similarly a diagram speaks more than the words that we may use and they also make the ideas simple and easy to understand even for a fresh reader.

A Swiss mathematician was the first who took the step to represent the sets diagrammatically. Then John Venn a British mathematician, who moving a step ahead simplifying the ideas and made it more user friendly.

Notations used in Venn Diagrams

In Venn diagrams, sets are represented by enclosed areas in a plane as described below:

• Universal set
• Subsets

Universal set

Universal set U is represented by the interior of a rectangle as shown in below figure.

Subsets

Subsets of U are described by the interior of circular discs within the rectangle, representing the universal set U.

When A and B has no common element, i.e. if A ∩ B = Ø

When A and B has some common elements. i.e. A ∩ B ≠ Ø. In general when nothing is mentioned about the common elements of A and B, the below presentation is used.

In the case when A ⊆ B

And when B ⊆ A

So, here I ramp up my both article on Set theory (Part I and Part II).

In next post I will cover,

1. SET OPERATIONS
2. SOME USEFUL AND IMPORTANT LAWS
3. APPLICATION OF SETS

CONCLUSION

Hope you have gained some real knowledge from the article. Please note, this is the second and third video that I have created in a series on SETs. As promised you earlier, through this series, I have covered common yet interesting as well related topic on and around set theory. So watch this space for my next article and video on SETs theory. Till then keep sending me your questions and feedback so I can include those in my upcoming video and/or through my next blog post.

Digital Marketing Training Is NOT Learning To Lie

Last week, I wrote about the current crisis facing the digital marketing world by the lack of skilled practitioners. You may agree or may not with my viewpoint. However, what I saw and understood, shared accordingly here with all to think about it at least.

Anyways, are you preparing yourself to join any digital marketing class? If you are a rookie digital marketer, a novice developer, or a small business owner who wants to run a business online - then this is the time to select the right way.

Since my first sneak peeks of the "educated digital world" agenda last week, I am sharing below the three reasons behind the ongoing crisis the market is facing:

• We do things only when we are in trouble
• We are prone to waste our time and stop halfway while doing things
• We often forget why we do the things we do in the first place

I am trying to share my life experiences here, which will walk through you real-life applications of digital thinking in the context of marketing and overall mastering the web.

A deeper understanding of SEO (search engine optimization) is the key driver for reducing "the growing unrest in the digital world".

Learning how to think digitally and accepting customer insights to focus on what matters within our existing online marketing education system is now more important than ever.

For self-learners, six particular tools you can start using today, with real-world case studies of how others (leading companies and/or individuals) at different maturity levels have applied and seen an immediate impact.

• Google Search Console
• Bing Webmaster Tools
• Yandex.Webmaster
• Moz Pro
• SEMrush
• Ahrefs

Fortunately, I have experience working with all these tools and thus recommending you. If money is a constraint, then use the free versions of these and leverage the power of each in your work customarily.

So, if you are considering taking a crash course on digital marketing from any institute to start your professional career, you should better hold your fire now – think first why the friends (or batch mates or pass-outs) of yours are struggling in their own professional career.

Lastly,

Remember, a good digital marketing institute is -

• Offer blended curriculum of marketing, technology, and advertising topics that uncovers new possibilities and emerging opportunities
• Offer unlimited one-to-one Q/A sessions
• Offer practical training on leading marketing tools
• Encourage students to become leaders; dare to deliver exceptional results from their experiments
• Create a dynamic, intelligent community that will help students accelerate their career and empower them to become a stronger, more confident professional

To me, a bad digital marketing institute is -

• Focused on stereotype industry standards
• A place to learn “how” not “why”
• The focus is on issuing certificates at the completion of the course

Do not miss the opportunity to learn marketing technologies independently – open your mind before they rob you.

See you soon!

A Smart, Educational Look At What Digital Marketing *Really* Is?

The only two reasons I am writing this post:

- Because I am not alone.
- And neither are you.

The entire digital marketing education system is in crisis - a crisis of expectation.

Almost every digital marketing school in India is creating more chaos, not less so far.

From issues of following the outdated curriculum to growing advertisements of “guaranteed job placements”, it's clear that the teaching mechanism in the digital marketing industry is required a revamp.

These digital marketing training institutes are used to charge high fees from their students in exchange for providing knowledge in an unstructured manner. They are squeezing money and producing illiterate or semi-literate digital marketers. This has to be stopped since affecting every aspirant and beyond.

What you should have asked your teachers about digital marketing at training institutes?

I have pulled ten graphics for you from the web, to illustrate just how faulty the current system of education at every digital marketing school:

#10

source: valuespreadsheet.com

#9

source: listcrown.com

#8

source: phoenixisrisen.co.uk

#7

source: blankminded.wordpress.com

#6

source: theodysseyonline.com

#5

source: quora.com

#4

source: spinsucks.com

#3

source: commoncorestinks.wordpress.com

#2

source: actsucks.weebly.com

#1

source: livememe.com

Do you realize your responsibility to combat the challenges of the lack of a proper education system facing the digital marketing industry in India? If you are unsure, let me share one of my personal recent experiences.

While conducting interviews for the digital marketer role on behalf of an organization, I found a lot of BE/BTECH/MCA passed-outs have appeared.

All of them have done courses from digital marketing schools around who used to provide training on SEO, social media, etc. against fees. Unfortunately, when the panel starts questioning them, they failed horribly.

Clearly, their understanding of digital marketing was hazy and had no clue about the latest trends. All of them fumbled when faced with some tricky questions. Notably, all those aspirants belong to the under-30 age group - mostly were in their early-20s.

1 thing I learned by interviewing 20 candidates for the digital marketer role -

The goal was to recruit some fresher but with a clear logical mind.

One thing was common in them – they all are full of enthusiasm but merely directionless. Sadly, no matter how beautiful and tall a building is, the basement of the building has to be strong to carry the weight of the floors above. Otherwise falling down is only a matter of time regardless of continuous patchwork.

I believe we all are responsible for this mishap. We all should step up now and provide the right solution to the companies/candidates who need proper education, insights, and processes on digital marketing so they can rely on us.

Everyone is looking for a one-stop-shop for all their digital marketing needs, including affordable solutions and training but being cheated again-n-again. As a result, the meltdown of trust in the digital marketing industry from every corner of society is happening.

Let's figure out together how we all can help each other to solve the challenges that your business is facing, your career is facing. Share your thoughts through the post a reply.

Insights on India:

With the world’s second-largest population, India also has the second-largest digital market—and it’s booming. India's online population of 400M is expected to hit 650M by 2020. Smartphone ownership has tripled in the last four years alone. The government's nationwide “Digital India” push as well as a red-hot mobile commerce sector makes this market impossible to ignore. (Source: Think with Google)

Having a Smartphone does not mean you are smart. A more truthful self-review is required.

Earn your Google (or any other institution) certification now and become a reliable digital marketer. Opting for crash courses from any digital marketing school will not serve any good to anyone in long run.