When You Don’t Know How To Start PPC?

Hi All,

Is it really possible to build a hugely successful (in terms of positive ROI) PPC campaign and career as an Ad Manager?

Absolutely.

Online learning alone is already more than a 160 billion dollar per year industry, projected to grow to over 300 billion by 2023.

We’re currently seeing higher education and many other education options fail (including a lot of underwhelming online digital marketing courses) most possibly as another aftereffect of COVID-19.

And if you don’t want your PPC education to be lumped into that category, then take the help of our professional PPC guides to achieve the results that you desire.

Courses that provide a learning transformation are going to thrive, and those that don’t are going to disappear – like all bad products eventually do – and this becomes apt even more now.

That’s why team Tenet is launching a free online PPC masterclass to expand on the concepts we have discovered through years of experience in managing PPC Ad campaigns, testing, optimizing, and learning. Because if you’re interested in building and running a profitable online ad campaign say for your local business, our team of teachers wants you to have everything you need to succeed.

Why?

Because, we want to create a better digital marketing community, a more kind of DIY PPC resources from whom we can also able to learn something in return later.

Now, you can book your slot from multiple available times and dates as per your convenience, and in the PPC training session, you’ll learn:

• Basics of PPC account management; how the same PPC tricks that you can use to run search network-based campaigns can be applied for display network-based campaigns.
• The 3 components of effective PPC management that an ad campaign MUST include to move the needle for account manager (almost every PPC advertiser you've ever seen only focuses on one of these, and doesn't even do that one well)
• The 2 biggest reasons why an ad campaign fails, and how you can sidestep them both to achieve success in form of the achieving campaign goals.
• The design thinking-inspired PPC campaign LAUNCH process for designing ad groups’ formation and organizing keywords; no tricks, no gimmicks, just the latest PPC techniques that change your perspective for running PPC ads and grow your business
• The 6-step landing page design process, and the order in which to go through the steps (going in the wrong order can seriously mess up your PPC success, and cost you a small fortune)
• Why PPC and online marketing are a $4.4 trillion (yes, TRILLION) opportunity, and why NOW is the time to jump in PPC with a serious mindset
• Plus a whole bunch more about online advertising on platforms like Google and LinkedIn.

Are you interested?

Then register for Tenet’s free PPC Masterclass.

Partha

How To Leverage & Scale Your Digital Marketing Expertise?

Hi Friends,

Knowledge is power.

Right?

Not really.

It's what you do with the knowledge that's matters.

Sadly, more and more digital marketers in India can't really do the jobs they trained/certified for. They lack the skills that clients/employers value and often have little to show for their digital marketing knowledge but a ton of debt.

The opportunities that higher education is supposed to create are rapidly disappearing all over the world.

But there is some good news:

The slow breakdown of traditional digital marketing training programs creates a massive opportunity for a lot of people especially if you consider yourself a lifelong learner or an expert in your field.

If you want to know more about this massive opportunity, the team Tenet developed a training program all about the disruption of digital marketing education and why it's a good thing for smart marketers.

The entire training program is available online, and you can register by sending an email request.

Some glimpse about digital marketing course -

• Let’s passionate about what you do.
• Become a part of the growing marketing community and set as is someone can trust. So, when you say something, the community listens.
• Be always on the cutting edge of what's really going on in the digital marketing industry, and how experts, entrepreneurs, and business owners can profit.

Here's the thing:

Digital marketing institutes as I know them will go extinct even IF they lowered the cost of tuition, changed their system, or updated their curriculum.

And the disruption is spreading beyond higher education.

People are demanding more learning options, and that means online courses on digital marketing offered by experts and professionals are going to become way more than a trend.

They're the future of education.

It's basic supply and demand.

This is the opportunity for anybody with less expertise to step up, start learning, impact the world, and build a hugely successful career in the field of digital marketing.

And in the course, team Tenet outlines what it takes to create the digital marketing campaigns people will like.

So if you're involved in digital marketing in any way, as a junior web marketing executive, business leader, SEO expert, PPC consultant, and especially as an owner of a small business, then you won't want to miss this digital marketing training program.

PS. You can subscribe to the blog for free updates on and around the evolving digital marketing world.

Best,
Partha

SEO: Link Building Online Class

Great SEOs are often enthusiastic to find new ways of link building. Find out how not to generate back-links for SEO.

Course Curriculum:

• What is a backlink?
• Why is it important for SEO?
• Link building examples
• Types of link building
• Keywords and backlinks
• Link building techniques and strategies
• Link building tools, sites, and services
• Ethical link building tutorial

Rules of thumb for a successful link building campaign:

• Don’t rely heavily on any link-building tool
• Don’t pay for links
• Don’t use PBN (private blog network) sloppily
• Don’t underestimate “nofollow” links
• Don’t put all your effort into building links
• Don’t snub unlinked brand mentions
• Don’t spam with anchor text (a href HTML tag)
• Don’t ignore the content

To know, how as an SEO, you can spend time on link building, is one of the most important tasks.

Ethical link building is tedious work to do. But at the same time building content is too important from a marketing perspective. If you don’t have quality content, you’ll keep struggling. Remember, every backlink is priceless. So as an SEO, you have to earn it.