Digital Marketing Agencies FAILED on Their PPC Education

Over the past few months, I have been searching for a school for my little son (My family just relocated to a new city).

Essentially, I have been doing Google searches. I searched for everything from review, to curriculums, to boards, to locations, to fees.

In the course, I have clicked on ads too. Way more than I generally do. Because professionally I am running Google Ads campaigns for my employer. I know the cost of clicking on ads very well.

What promptly turn out to be to me was the absence of good practices in managing ads.

In searching for a school for my kid, I Google all kinds of terms around "play school" and "Montessori education" or "nursery schools near me".

Let me tell you frankly, the experience was shocking.

Renowned schools and the wealthiest institutions in the education market are dominating the paid ads space.

It seems to me (from the way ads were functioning), schools should have hired some "professional agencies" as they are aggressively bidding on keywords around "daycare" and "preschool" and "kindergarten" to run campaigns on behalf of them.

However, the unhappiness occurs after I clicked on a few ads.

Upon clicking any ad, I landed on either the home page or the application form page.

They bid on the keywords like "childcare" and "toddlers", but they are not highlighted such as facilities, achievements, infrastructure, awards and recognitions, safety measurements, process, timings, the background of teachers, and the staff. I am not saying you put all the information in one place - over-information is dangerous as like a lack of information. You need to maintain the right balance.

There is a massive gap. It is very frustrating to me as a parent to find it difficult to get all this information easily. Rather they are pushing me to get the registration done.

Sure, the agency may have a contract - paid per successful registration.

I was willing to pay any reasonable amount for my son to enjoy the journey he is about to start. I was also looking for “installments” if any so I can avoid paying a lump sum amount.

However, I have not seen any such information.

The solution for this is simple: create landing pages according to your searcher’s psychology.

My intent as someone looking for a nursery school admission is vastly different from someone looking for generic information about a school. So accordingly select your page.

Instead, these landing pages just pushed me to their generic goal funnel without categorizing properly based on analyzing search intent.

What a waste of money! Not only I leave the site unhappily, but also my whole experience was unpleasant online. If things remain the same, I am sure the ad management team is struggling with their poor quality score.

If you are not using landing pages correctly, your time on selecting keywords and creating ads will have no meaning.

If you are serious about PPC ads, then stop sending users to a generic landing page because in return you will gain nothing. Better, take a moment to create a unique experience for visitors and promote our own brand.

Many people are ready to spend the money online today but unfortunately, the confusing landing pages hinder them to proceed.

Therefore, I ended up searching in my neighbors for their face-to-face feedback. Overall, it was a disappointing online experience for me.

Please do not do this to your customers. Please do PPC marketing in a good manner.

Provide exceptional landing page experience.

Yours,
Partha

10 Easy Ways to Become A SEO Warrior Mentally

Success in any profession requires a tough mind. You can have all the knowledge, but if you are mentally fragile, you will fail.

I have seen many SEO talents become vanished due to their mind in mess. From my experience, sharing a few easy ways to train your brain and turn the odds in your favor.

Since pursuing an SEO career is one of the most challenging jobs, so mentally you have to be strong, stay positive, and enjoy the excitement in it.

The aim should never ever felt defeated by any internal and external fear. For that requires mental toughness like an ancient warrior.

It is time to bring out your hidden power to build resilience that will help you get through all the imaginary obstacles like a soldier.

Here are the ways to grow mentally and become SEO Jedi:

1) Go one step further and think with Google

Keep thinking if you are the customer how you would like to get services, accordingly do your SEO works to progress further towards your goals.

2) Things will go wrong and that is normal

Sure stuff will go wrong (think about when a Google algorithm update rolled out) but do not chase the perfectionism, rather take action.

3) Sleep on spamming

For the sake of quick SEO results, committing to spam work worthless. Rather than being penalized by Google, you delay reacting cheaply.

4) Always track data and measure success

When difficulty strikes (and it will), commit to finding patterns in past SEO work before moving forward. By keeping track of records, you develop the data-driven decision-making ability in everything that happens.

5) Focus should be on the project goal

One of the attributes of SEO’s success is staying focus and not giving up. Focus comes with clear planning and with a deadline. Distractions will appear but focus your thoughts to execute your plan.

6) No pain, no gain

You cannot be strong in anything without experiencing failure. Pain is guaranteed if you want to be gained as remember, SEO is still in a developing state - what works today may not work tomorrow.

7) Break the comfort zone often

Slowly but surely, habituate mind and body to get used to the discomfort. Do not fear breaking the so-called SEO myths. Think out of the box. Be innovative. Apply logic. It is these small habits of discomfort that can help you succeed in even the most challenging time.

8) The brain needs fuel too

Before running on empty, pour your empty brains with positive ideas that serve you. How? Avoid a toxic atmosphere and practice reading articles on the latest SEO developments to stay up-to-date. Feed your mind through books written by SEO stalwarts from around the world; attend seminars and webinars, listen to podcasts. Give your mind the engagement it needs through fresh knowledge.

9) Limit disruptions

The more you listen to others in tough times, the more chance you get distracted. Just keep your cool and composure, and work on SEO dilemmas that you are dealing with in a preferably focused, mindful, silent atmosphere.

10) Believe in yourself

As an extension of the above point, believe that you can do it. You can have all the SEO resources, but if you do not believe in your own ability, then you are going down for sure.

In a word, it is discipline.

We can make any change we want and take any challenge we face with discipline.

For mental toughness, we need discipline – a practiced mind. That means no SEO puzzle anymore will make us sweat, rather with a disciplined mind, we can find opportunities from every problem to grow ourselves as a true professional.

The funny thing is you probably already know about all these but lack discipline, the situation is not yet under your control.

Our mind dictates other parts of the body. If it is not tuned to achieve the impossible, we will fail at our goal.

Let others know in comments, how do you practice becoming a mentally tough SEO professional?

See you soon!

Digital Marketing Career, Training & More - News Of All Sizes For Needs Of All Sizes

Discover, get together, and share with others just like you are among your peers.

Dear Readers,

"SEO" isn’t a short form for "search engine optimization" anymore. It’s the intersection of search (done by your potential customers), engine (the technology - a set of rules creating harmony between your potential customers and you), and optimization (your effort to appear against selective searches) that combines the imagination and enables the possibilities.

Join our forum for all SEO recaps from all over the world where you can share the "updates" too. You can get daily news here that inform and inspire experts at leading B2B and B2C brands across the world.

Connect with your peers and SEO solution providers

News and updates are only part of the value of subscribing to our blog. You’ll enjoy both structured and unstructured networking and training sessions designed to connect you with your SEO clan, including career advice, consulting & counseling, and a place where your revolutionary ideas can roars. You’ll also meet leading digital marketers and advertisers in our blog and receive demos of time-saving social media solutions.

Three more reasons to join:

• For unlimited networking opportunities
• For exclusive training workshop on marketing tools and technologies
• For creating connected experiences through making the most out of your Analytics data

If your goal is to discover and vet digital marketing solutions, contact us today. This blog platform is the perfect place to meet and learn from leading webmasters around the globe.

Subscribe to our blog now to get free alerts and updates directly in your email inbox. You can also contact us to contribute content as a guest writer - secure your spot now.

Cheers!
Team Tenet

The PPC Ad Campaign Experiments: Why To Test Almost Everything?

I panic often in past and perhaps you felt fear too at some point in your life. Then I slowly realize that it’s the thing we need to do most that we fright from the most in most cases.

10-12 years ago, I was completely unaware of how Google Ads runs. My first employer decided to hire me as PPC Analyst to run ad campaigns on Google even when I was a rookie, and that was it. Therefore, needless to say, I was not a seasoned or experienced ad campaign manager, yet here I am, a webmaster, and writing a case study all by myself.

As I recall now, watching the other professionals as they settled in their work, I quickly realized how fortunate I am. Yes! All I have learned through trial-n-error and doing tireless experiments to validate all PPC theories backed by my employer’s support and my hunger for knowledge.

Know the real cost of postponement PPC experiments because of unreal fear.

I am feeling strange nowadays when I see the younger digital marketers surrounding me do not even have the minimum courage to do experiments in their career!

I think I survived in the digital marketing industry so far because I pushed my fear of failure back and decided to embrace the challenges.

When I was first introduced to the Google PPC ad campaigns, I felt even more like a fool. The technicalities were like nothing I had ever seen before, and I had no clue how to proceed. There were no accounting, economics, and management/organization theories I should go with. The platform was pretty and intricate though. However, after I took my first, hesitant step to create search ads, found that I fall in love with PPC. I managed to form a communication with potential customers through my ads’ landing pages that generate leads. I started to feel PPC is a little less frightening.

I dismissed some of my inner fear to grow in confidence through conducting tests – namely A/B and multivariate tests frequently. By the time I completed a year in my PPC job, I had managed a big budget to make better search network-based campaigns and to get more positive ROI.

The point of sharing this story is, if I had let my unreal fear overpower me, I would have missed a real opportunity.

I learned something valuable about myself. I learned that how to keep away self-doubts, how to stepping outside of my comfort zone, and have some amazing and exciting test results.

However, even though I knew how much I was actually capable of, it did not prevent me to try out new things again n again. For example, I cross swords with all my employers whenever they imposed something on me as my Boss.

I am not saying I am a PPC champion and I know everything. Nevertheless, I believe, in PPC, theories always remain theories, until that tested out in the light of day. I am respectful of other people’s opinions, but I believe in my abilities undoubtedly too.

Fear of challenging your doubts while managing PPC accounts should not hold you back and I can see, you can achieve too amazing results from standard test practices. Unreal fear kept me long away from realizing my dreams. And I don’t want you to suffer too!

Do you have your own PPC campaign management ideas, a unique test scenario you would like to test to validate? Is fear holding you back?

Here are 3 steps to help me beat my unreal fear, stop me from procrastination and conduct the tests that reshape my PPC career!

1) Test consistently.

As you test consistently, your analyzing skills will develop and you will begin to gain more confidence in your technique and decision-making skills.

2) Network with encouraging and supportive people.

Find a person or group of people to share your experiment ideas. Consult each other, challenge each other. Having someone like-minded will empower you further. It may be a friend, family member, fellow worker, manager, or an online forum.

3) Share your experience. Publish test results (if possible).

Try blogging or publishing your experience so others must not repeat the mistakes. The results you get can also open a new way - You too help others overcome the fear of testing by sharing your investigation reports.

So what are you waiting for? The only way to maximize the PPC campaign ROI is to take action.

Now go check!

If you are looking for a supportive and encouraging Google Ads experts’ community, consider subscribing to us.

Google Analytics: 5 Basics Of The Basic - From Set Up To Analyze

In today’s post, I will discuss five very basic things about Google Analytics.

I always wish to see what my blog readers do when they are on my blog so I can make changes to my blog and serve them better.

So I move to Google Analytics to get some insights.

Whether you are an expert or just started, Google Analytics can be confusing - from setting it up properly to filter out desired data.

When I started, I faced a lot of challenges. Even today, I need to consult with others from time to time on many issues. So I thought, writing about using and setting up Google Analytics for fellow small business owners would be a good cause.

What does Google Analytics do?

By inserting a tracking code into the site, you are letting Google Analytics track your website visitors.

The tracking is done in real-time and you can analyze data for a date range depending on your needs.

How does Google Analytics help business owners?

How this tool helps you much depends on the information you want to get from it. Some most common answers everyone is seeking are -

• Number of visitors to the website
• Demographics data break-up of that traffic
• Sources and medium of the traffic
• Most visited pages of the website by visitors
• Less interactive content and pages of the website

And many more.

These answers can be used in a variety of ways:

• When you know the number of visits to your site, you can quantify your efforts in driving that traffic. Accordingly, you can optimize your plan.
• If people are using their mobile more than desktop to surf the website, then you can craft your content accordingly. For example, if you see a very less number of visits from iOS, then accordingly you can start your investigation to find the root cause.
• If you can track any particular action - how many times the users take a step on the site, then the data can help you optimize the path to the action. Also, data about who didn’t take the step, and bounces off from the web page, can be helpful to make some improvements to increase your conversions.

As you become more familiar with data in Google Analytics, you can use it to adjust the way you are optimizing your processes.

How to set it up?

You need to register in Google Analytics with your Google account login. the steps are like -

• Open Google Analytics
• Login
• Create new account
• Create new property
• Create new view
• You will get the Tracking Code
• Copy the code and then add it to pages you want to track of your website.
• Check Google Analytics whether data is recording or not

You are done, now start analyzing.

How does the Analytics dashboard help you?

Through Google Analytics dashboard will let you see -

• Traffic metrics for the set date range
• Real-time information about active users and pages they are browsing
• Sources the visitors come from (ex. organic search, direct, email, referral, or other)
• The country most of them visit your site from
• The most popular times the visitors coming in
• The most popular pages of the website will be listed here
• Information about the devices they were using to access the site

You can of course customize the dashboard according to your wish later on.

How to improve website performance with Google Analytics?

Google Analytics provides valuable information about the people who visit your site and their browsing behavior. All you need to recognize the pattern and then optimize pages so Google ranks them higher on SERP.

Study Google Analytics data carefully to make data-driven business decisions and get more traffic, leads, and conversions!

There are many more things you can do through Google Analytics -

• Set up E-commerce Analytics (essential if you have an e-commerce portal)
• Measure your SEO results
• Attribute sources of your leads and sales
• From where visitors are leaving the website (exit point) through the goal funnel
• Page load time optimization
• Keyword the visitors are using to come to your website

And many more.

All the best with Google Analytics!