Be Seen, Be Local: Why Local SEO is a Game Changer for North East Indian Businesses

Intro

Imagine a customer in Shillong searching online for "best momos near me." Do you want your restaurant to be the first thing they see, or miss out entirely? In today's digital world, local SEO is the magic key that unlocks the door to attracting local customers and boosting your North East Indian business.

This blog post dives deep into the power of local SEO and why it's a game-changer for businesses in the vibrant North East Indian market. We'll explore the benefits, considerations for DIY vs. hiring a pro, and equip you with the knowledge to leverage local SEO for success.

Why Local SEO Matters in the North East

The North East is a region brimming with potential, but competition is also on the rise. Local SEO ensures your business isn't lost in the digital crowd. Here's how it empowers you:

 

• Target Local - People use local search terms to find what they need nearby. Local SEO puts your business on their radar, driving qualified leads through your door.
• Stand Out Locally - The North East market is growing. Local SEO helps you outrank competitors vying for the same local customer base.
• Showcase Your Uniqueness - Highlight what makes your business special! Attract customers who value your unique offerings through local SEO.
• Cost-Effective Marketing - Compared to traditional advertising, local SEO offers targeted marketing at a lower cost.

Benefits Beyond Borders

Local SEO isn't just about attracting new customers; it's about building brand awareness. Increased online presence keeps your business name fresh in local minds, fostering trust and loyalty. Plus, strong local SEO rankings can even improve your overall website traffic - a win-win!

DIY or Hire a Pro?

Local SEO is achievable on your own, but it requires dedication and keeping up with evolving algorithms. Here's a quick guide to help you decide:

• DIY: Budget-friendly, allows for control over your online presence. However, it's time-consuming and requires ongoing research.
• Pro: Saves time and leverages expert knowledge for faster results. But, there's a cost involved, so finding the right North East India-experienced professional is key.

Recommendation:

For most North East Indian businesses, hiring a local SEO professional is a wise investment. They can create a customized plan to get you ranking high and unlock the power of local SEO. However, familiarizing yourself with the basics allows you to collaborate effectively with your chosen pro.

Next Steps:

North East Indian businesses have a unique opportunity to thrive online. Embrace local SEO and watch your customer base flourish! Stay tuned for future blog posts where we'll delve deeper into specific local SEO strategies to help you conquer the digital landscape.

Choosing the Ideal Digital Marketing Service Provider for Small Businesses in India

As a small or medium-sized business owner in India looking for digital marketing services, it can be beneficial to search for a service provider that offers customized solutions tailored to your specific needs and budget. Here are some factors to consider when choosing an ideal service provider:

1. Expertise: Look for a service provider with expertise in digital marketing, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, content marketing, and email marketing.
2. Experience: Choose a service provider with experience working with businesses in your industry or niche. They should have a proven track record of delivering results for their clients.
3. Affordability: As a small business owner with a limited budget, affordability is an important consideration. Look for a service provider that offers flexible pricing options, such as monthly retainers or project-based pricing, to fit your budget.
4. Communication: Good communication is essential for a successful partnership. Choose a service provider that is responsive, transparent, and easy to communicate with.
5. Reputation: Check the service provider's reputation by reading online reviews, testimonials, and case studies. Look for a provider with a strong reputation for delivering high-quality services and achieving results for their clients.

In terms of hiring a full-time employee (FTE) or outsourcing, it ultimately depends on your specific needs and budget. Outsourcing can be a cost-effective option for small businesses that don't have the resources to hire a full-time employee. It allows you to access specialized skills and expertise on a project-by-project basis, without the overhead costs of hiring an employee. However, if you have ongoing digital marketing needs and the budget to support it, hiring a full-time employee may be a better option. Ultimately, the choice depends on your specific business needs and goals.

Has Doubt Stopped Your PPC Marketing Progress?

How many times you have considered quitting, or faced questions yourself from those around you?

In my case, countless times.

Some of my popular most thoughts:

"I doubt I could convince so-and-so to something."
"I don't think I could do that."
"That would never work for me."

The trick with doubt is it is like adhesive. It persuades you to stay unmoved. When you decide not to move, you apparently move backwards because time passes by.

In our PPC marketing industry, that is a calamity. The digital marketing space is dynamic and constantly in flux where change is constant. It will not wait for anyone.

Here is a good way to shift away from "doubt", which is at least working for me.

Ask yourself, "What if.."

..I tried something different.
..my manager appreciated it.
..that idea actually worked for the client’s business.

What do these mean?

Think about the possibilities. Talk to others about them for further refinements if you think. Analyze and take action.

Then ask yourself, "What can help me think outside the box?"

I know you will find tons of ways on the web to overcome the uncertainty (yet challenging nature) of the PPC marketing world.

I find the challenges very inspiring. It helps me clear every doubt inside me and grow that is achievable."

The old cliché, "you don't know until you try" is true.

What if you too start doing and stop hesitating?

What could it do for you?

I wish to see you in better mental shape to excel in your PPC marketing.

Partha

Stop Chasing Happiness (ROI)

Hi!

Welcome to my blog!

Have you noticed how the vast majority of social media posts you see from different brands and celebrities are of them smiling and looking happy (or spreading happiness)?

While it’s obvious we’re not drawn to want to see lots of photos and videos of people looking upset and crying, at the same time, the constant production of content (both textual and multimedia) focus on happiness has become an unhealthy obsession in social media marketing.

What do I mean by this?

Well, when you look at those pictures of people (or social media ads) appearing to be enjoying their lives and having fun with products they are endorsing, I’m sure a part of you feels that you’re failing to be as happy as others.

This is how social media marketers trying to gain attention through running ad campaigns to do business for making money.

But I’ve got news for you.

The public face of most people (incl. in those social media ads) does not accurately reflect their true feelings and character.

Just because someone’s Facebook feed is loaded with pictures of them looking cheerful (or endorsing a product) - doesn’t mean they’re a happy person (or use the product in reality). In fact, often the people who look the happiest, are actually just trying hard to hide their inner sadness.

Can I share an open secret with you?

True satisfaction and contentment in life will always involve regular ups and downs. Similarly, if you (as a social media marketer) focus on trying to be 100% profitable all the time, you’ll be striving towards an unattainable campaign goal. One that will eventually leave you disappointed and disillusioned.

Do you imagine that highly successful people like Warren Buffett and Bill Gates spend their time and energy trying to be continually happy? No. They understand that to achieve BIG things in life, there’ll always be inclement days and sunny days.

So, my recommendation to all digital marketers as a social media marketer is to stop chasing perpetual happiness (or maximizing ROI), and instead, put your focus on helping others (i.e., the target audience), building your brand, and being the best friend to your loyal clients and partners (search engines) that you can be. These are the authentic pathways to a life of fulfillment if you are in a marketing agency.

Have you been considering conversions the only goal of your campaign always? If yes, then, keep on reading.

When we talk about online ads, in an agency, we often think about generating leads all the time – with zero tolerance level. Many try to pursue this constant state of “generating leads” as their ultimate goal and avoid anything that may take it away from them.

Don’t Assume Other Marketers Are Always Happy

No one runs a perfect ad campaign. Even the most glamorous agencies or the richest social media influencers have their own set of challenges and problems.

As a social media marketer, I’ve had to deal with countless problems (from convincing clients to explaining my BOSS), and some of them felt like real setbacks at the time. But, I got through them; and, weeks, months, and eventually years passed with many more ups and downs.

Looking back now, a lot of those “really big” professional problems at the time now seem like only small blips in a long line of experiences in my online marketing career. Recalling them in my mind now makes me smile!

Stop Trying To Generate Leads

It’s natural to want to be happy as often as possible.

So what can we do as an online ad campaign manager?

First, throw away the belief that a perfect life (read campaign) means happiness (read profit). Personally, I would be miserable if everything was perfect. It’s through experiencing the pains (or customer pain points) of lifelong challenges that drive us to care for others (read target audience) when they are experiencing similar trials. If life was perfect, you wouldn’t be able to empathize. If life was perfect, you wouldn’t grow.

To achieve the goal, focus on optimizing the process.

It sounds like a paradox. But, what I mean is to accept that there will be ups and downs throughout life. Gracefully understand that happiness is a fluctuation of positive and negative events.

Understand the importance of building a process. Instead of focusing on “generating leads”, set your focus on process development. I like to think about my career, for example. When I didn’t have a job to take care of my family, I felt lost and demotivated. I felt like everyone was figuring out their lives but me. But, when I set up this blog and then started a small business venture, I was deeply happy, even before I realized I would be successful! This memory keeps me going when I hit tough spots.

It takes effort to hit the goal consistently.

Success & Failure Exist Together

What it all comes down to is this: your life as a social media account manager will be filled with beautiful, happy, and incredible moments–happy tears and joyous shouts and funny stories. But, your professional life will also be filled with rain and storms that never seem like they will pass while you’re going through them.

But, whether your face is warmed by the sunshine, or your heart is dampened by the rain, know that it’s all part of the job and flow of profession.

Treasure the happy moments and power through the sad ones. Don’t try to avoid “ROI” or “number of leads” generated, but don’t blindly chase “profit”. In the end, you will achieve a true level of contentment in your social media marketing job, based on meaningful experiences and achievements. Being able to create growth and meaning out of both positive and negative events in your digital marketing career – that is the true meaning of “happiness”.

Cheers!

Partha

When You Don’t Know How To Start PPC?

Hi All,

Is it really possible to build a hugely successful (in terms of positive ROI) PPC campaign and career as an Ad Manager?

Absolutely.

Online learning alone is already more than a 160 billion dollar per year industry, projected to grow to over 300 billion by 2023.

We’re currently seeing higher education and many other education options fail (including a lot of underwhelming online digital marketing courses) most possibly as another aftereffect of COVID-19.

And if you don’t want your PPC education to be lumped into that category, then take the help of our professional PPC guides to achieve the results that you desire.

Courses that provide a learning transformation are going to thrive, and those that don’t are going to disappear – like all bad products eventually do – and this becomes apt even more now.

That’s why team Tenet is launching a free online PPC masterclass to expand on the concepts we have discovered through years of experience in managing PPC Ad campaigns, testing, optimizing, and learning. Because if you’re interested in building and running a profitable online ad campaign say for your local business, our team of teachers wants you to have everything you need to succeed.

Why?

Because, we want to create a better digital marketing community, a more kind of DIY PPC resources from whom we can also able to learn something in return later.

Now, you can book your slot from multiple available times and dates as per your convenience, and in the PPC training session, you’ll learn:

• Basics of PPC account management; how the same PPC tricks that you can use to run search network-based campaigns can be applied for display network-based campaigns.
• The 3 components of effective PPC management that an ad campaign MUST include to move the needle for account manager (almost every PPC advertiser you've ever seen only focuses on one of these, and doesn't even do that one well)
• The 2 biggest reasons why an ad campaign fails, and how you can sidestep them both to achieve success in form of the achieving campaign goals.
• The design thinking-inspired PPC campaign LAUNCH process for designing ad groups’ formation and organizing keywords; no tricks, no gimmicks, just the latest PPC techniques that change your perspective for running PPC ads and grow your business
• The 6-step landing page design process, and the order in which to go through the steps (going in the wrong order can seriously mess up your PPC success, and cost you a small fortune)
• Why PPC and online marketing are a $4.4 trillion (yes, TRILLION) opportunity, and why NOW is the time to jump in PPC with a serious mindset
• Plus a whole bunch more about online advertising on platforms like Google and LinkedIn.

Are you interested?

Then register for Tenet’s free PPC Masterclass.

Partha

SEO Link Building: Quality vs. Quantity

If you chase quality and quantity in SEO submission, both will lack.

Hi Friends,

I don’t how many of you maintaining both quality and quantity in off-page SEO work day-to-day, but I know that most executive fails to chase both at the same time.

Especially if you are still following the year 2010’s SEO submission methods.

Please rectify your off-page SEO paradigm.

One of my managers in an organization where I worked as a professional SEO years ago, was always stressed on maintaining quality in work. But when it comes to reporting, he screamed a lot since the off-page SEO submission numbers were low. It was not enough how many quality backlinks I gained, to him at that point, the quantity was the issue.

Another of my previous manager has a lot of link-building ideas, he wants to keep us abreast of the new backlink generation trend, and he wants to try everything out at once without compromising quality.

But trying to do everything with maintaining quality and quantity both leaves him burnt out and struggling to relax.

Which taught me this –

If you need to run your SEO campaign successfully, it isn’t enough to “build back-links anymore”. You need to get the right ones.

And do it in the quickest way possible. That way you do not have to look at neither the quality and nor the quantity anymore.

This means focusing on the right link opportunities and on the right ways to win a backlink – the ones that will have the most impact on your SEO work.

Unfortunately, most of the managers are still verbally encouraging their teams to maintain the quality however when it comes to reviewing, they focus more on numbers in your quota.

In fact, many have lost their career direction in and as SEO because of the dilemma between qualities vs. quantity.

Here are my suggestions to those managers which will help you how to implement a comfortable system for everyone matching the latest SEO trends:

• Pinpoint the right prospects for backlinks
• Approach them in a creative way,
• And track to identify how your backlink generation system work for your SEO goals over and over again

This is not a fight between quality and quantity. There is no strategy discussion needed or any secret SEO link-building formulas exist.

All we need to be focused on our responsibilities and meeting SEO project goals with our own dignified SEO techniques.

Do not chase quality and quantity both at the same time – chase realistic results instead to make a super easy et enjoyable SEO submission process.

Best,
Partha

How Do You Evaluate A Digital Marketing Campaign?

Through Google Analytics - the most common answer.

In today’s post, I run through 9 easy ways to quantify your digital marketing success using Google Analytics for free.

A positive return on investment (ROI) is the most common objective of every single digital marketing campaign.

However, while the goal of digital marketing is to increase profits, not every campaign directly leads to revenue. Some campaigns raise awareness of your brand, while others might drive visitors to your website - but both help positively on ROI in the long run - some directly and some indirectly, but short-term results are to be difficult to quantify with monetary values.

This raises an important question: how do you know whether your digital marketing efforts are effective?

Here I’ll brief you about nine easy ways to quantify the success of your digital marketing campaigns.

But first let’s split the entire quantification technique into two categories: conversions and website behavior for easy understanding.

Conversions

Conversions happen when visitors or customers take specific actions as a result of your digital marketing effort. Unlike website behavior, conversions are more directly linked to sales transactions and revenues. Since your ultimate goal is increasing ROI, making sure your digital marketing converts is absolutely essential.

Here are five types of conversions that can indicate the success of a campaign:

#1 Online sales

Online sales from your website are imaginably the most common conversion for gauging success. Tracking and quantify your online sales is easy if you use Google Analytics or another Web analytics platform.

After installing a small snippet of code on your landing page, you’ll be able to see which of your campaigns are generating the most online sales. This is the simple yet most important conversion metric for strictly e-commerce business owners.

#2 Online-to-store sales

Not everyone who finds your business online will buy from your website straightaway all the time. Many local customers are likely to visit your store physically and make purchases. How do you measure these conversions?

Don’t worry as there are definitive ways to measure online-to-store sales.

For example, you can collect information from prospective customers on your website, such as email addresses, that can later be compared with data collected at the store’s cash register. Or, you can offer a special discount code on your website so when buyers redeem the discount you’ll be able to easily match it back to the marketing campaign. Or, you can just ask customers whether they found your business online and check how they found you – such as via a PPC ad, Facebook, or a Google search – and tally their answers to easily match it back to the marketing campaign. Then you can see which campaigns drive more in-store conversions.

#3 Leads from web forms

Most websites have contact forms that visitors can use to request services, schedule appointments, or get more information. If you’re using Google Analytics, you’ll be able to see which marketing campaigns result in the most use of your multiple web forms.

Any visitor who completes and submitted successfully a web form could later convert it into a customer. Therefore, marketing campaign success can be measured by the number of leads (web form submissions) generated.

#4 Leads and sales from phone calls

Tracking and measuring leads and sales from phone calls is also important for businesses that drive conversions via the phone.

To track calls, you’ll need to set up dynamic number insertion (DNI) call tracking feature, which shows visitor's unique phone numbers depending on how they arrived at your website. You can then view your phone logs (Phone Analytics and reporting are now available on Google Analytics) to see which campaigns result in the most call conversions.

#5 Leads from live chats

Does your website offer live chat for visitors? If yes, then you must consider taking it as another way to engage your visitors.

Once you have chat installed on your website, then you need to track which marketing campaigns are initiating the most chats. This can be done using the built-in tracking in your chatbot or by installing Google Analytics into your chat program. In both cases, you’ll be able to track which campaigns are driving more leads for your business via live chat.

Now that I’ve covered 5 ways to track and measure conversions from digital marketing, it’s time to move on to tracking how visitors behave on your landing pages. Just because a visitor doesn’t convert immediately, doesn’t mean s/he’s never going to. For that reason, it’s logical to look at other areas aside from conversions. We must also review website behavior metrics to measure digital marketing success because website behavior can often open the path for conversions.

Website Behavior

Here are four ways to prove digital marketing success based on website behavior:

#1 Website visits

This one is simple – which of your digital marketing campaigns are bringing the most traffic to your website? Although this is a rather shallow metric compared to any goal conversions, it’s still important to measure visits (users and sessions) per marketing channel.

This is especially helpful when you do an assessment of traffic trends over time. For example, you’ll want to measure traffic from the Organic Search channel periodically so you validate if your SEO efforts are working or not. Plus, you’ll be able to detect potential problems early on if you see a sudden drop in organic traffic.

#2 Page views per visit

Website visits are important, but they don’t really specify whether visitors are engaged by your business (with your content on the landing pages). What if nobody (or only a few) who visits your website clicks around to your various products and pages?

Fortunately, Google Analytics can show you how visitors click through your site while also providing average numbers of page views per visit in addition to information associated with the bounce rate and exit rate.

Pay close attention to which web pages your customers are visiting most, how long they are staying on a page, and how many pages they are browsing during that visit. You might find that online customers are more attracted to certain discount offers or specific products in your inventory. If you’re promoting your blog, you can also get ideas about the topics your visitors find most interactive.

#3 Time spent on the website

How much time are people spending on your blog or website during a visit, and which of your digital marketing campaigns is driving in the most engaged visitors?

Google Analytics can track this, too. Again, time spent on your website doesn’t directly lead to sales always, but visitors who spend more time browsing have found your website interesting are more likely to come back later and buy.

#4 Bounce rate

In the world of digital marketing, a high bounce rate can be severe for several reasons.

If any of your campaigns have high bounce rates – meaning people are leaving as soon as they land on your web page — then there’s probably a serious disconnection between your marketing strategy and your landing page. Some search engines might interpret websites with high bounce rates as low-quality or spam, resulting in a penalty in form of a drop in keywords rank on SERP.

The point to remember is, a high bounce rate on the landing page is good because it shows that people are moving from it to other pages on your website. Whereas a high exit rate for that same landing page is a signal that something more serious is going on with your website, and more specifically, with your sales or conversion funnel.

Use Google Analytics to measure your bounce rate over time to spot trends in each of your marketing campaigns and their effectiveness too.

Conclusion

Knowing how to track and measure the success of your digital marketing campaigns will save you a lot of stress down the road. You won’t need to guess whether you’re wasting your time and resources with various campaigns. You can stop or pause campaigns that aren’t working, or you can optimize campaigns to really focus attention on your goals.

And one more thing — always set KPIs – means know how you’ll measure a campaign’s success before you create and then launch it. Yes, this requires a more thoughtfully constructed plan for your marketing efforts, but you should never start a digital marketing campaign that doesn’t have a specific objective.

Plan ahead, set sight at your target to achieve, and you’re more likely to stay profitable when measuring the success of campaigns.

How Do I Increase Ecommerce Conversion Rate?

A study says, over 90% of the average website visitors don’t have any intentions to purchase.

Many e-commerce businesses simply focus marketing on social media and opting for SEO services to rank higher on search engines. While that’s essential, it’s only half of the task. The other half is getting those people on the way to goal conversion. This could be either buying the product, successful form fill-up or signing up as a member.

In short, the website conversion or conversion rate optimization process is transforming the traffic you get to your website via SEO, social media ads, content marketing, and other digital marketing efforts into paying customers.

Find out the 6 distinct factors that will optimize e-commerce website conversion rate.

1. Convert time into money

Time matters, whether you’re trying to get the attention of the visitors on social media or on your landing page. So, you’ve done your study, and slowly but steadily, you are getting visitors to your website. But there’s one catch. Getting them to your website is only half the battle won. Keeping them there to browse your products is a completely different ballgame. Keeping visitors on your website long enough for them to take an action (a.k.a. make a purchase) can be even harder.

According to a study, 92% of first-time website visitors don’t have any intentions to buy. What’s even more alarming is that most users will leave your website after 10 to 20 seconds.

According to another study, most visitors seem to be using mobile to browse your site on the go, making it even harder for ecommerce businesses to capture the attention of their visitors.

So, what should you do?

This is where having a rich value proposition can hook the attention of the spectators.

As the ‘Weibull Hazard Function Test’ proves that, most visitors are ready to bounce almost instantly, even if they had started browsing to buy. The best way to stop your visitors from clicking away at this crucial stage is to give them an offer they think twice.

This can be in the form of a discount coupon, sweepstake for when they do purchase the product, or a promise of delivering them the best quality product or service available. That last part will have to be backed up by solid proof, whether it’s a testimonial from past customers or social proof in form of reviews and ratings of your product or service. The idea is to give the potential customer something to delight that they even considered clicking on your site and not the hundreds of other options out there.

2. Put yourself in your customers' shoes

Take a good, deep look at your website. How does it look and feel to you? Is it appealing? Does it provide you the answer you search for? And more importantly, does it have a clear call-to-action (CTA)?

Needless to say, you will have to put yourself in your audience’s shoes to get an answer.

The websites that have the best conversion rates are the ones who nailed the following:

• Simplicity – They don’t use flashy colors and unconventional text sizes to distract the reader.
• Navigability – They have easily located dropdown menus that are simple to navigate.
• Hierarchy – The most important information comes first and is presented in simple language.
• Consistency – All the thematically related pages appear uniform.
• Accessibility – Web pages should appear the same on handheld devices and PC screens.
• User-Centricity – Don’t cloak. Be clear to your audience, and they’ll repay it.

If the web page contains multiple products with an equal level of importance – problem. If the web page contains multiple products but with only one product highlighted – no problem. Allow visitors to filter through the product’s features according to size, color, style, price, etc. When it is designed and developed intelligently, your website should be coherent and lightning-fast.

Now, what does that look like?

Let’s take a look at any successful e-commerce website like Amazon or Flipkart. Go ahead, check them out if you haven’t visited. Your time won’t waste. I promise.

What will you see is exactly what the website creators want you to.

The case study given above ticks all the boxes of what makes a website that converts – simplicity, navigability, hierarchy, consistency, accessibility, and user-centricity.

The visitor is at once guided straight to the landing page and the information they are most likely going to be interested in:

• Free shipping (boosts your average order value)
• Price (no surprises or hidden costs)
• Call to Action (make sure your CTA is visible)

3. Optimize checkout funnel

For a better conversion rate, you need to shorten the checkout journey. We already know that the average load time of a website should not be more than three seconds. It has been found that conversion rates drop by an average of more than 4% with each additional second.

But, that’s just the time it should take for your website to fully functional on the user’s screen of choice.

The checkout process is the steps that every buyer has to take to complete the transaction. It goes from getting on your product page to complete buying the product.

Needless to say, your visitors who have an intention to buy a product will want a simple in and out procedure that doesn’t complex. So, the shorter the e-commerce checkout flow is, the more likely it is to convert a potential buyer into a paying customer.

For improved website conversion, you need to keep the buying process as fluid as possible by collecting minimal buyer information. Once they become a recurring customer, you can always ask them to provide personal information for a customized solution, at which point, they’ll be glad to share.

Ideally, this is what a checkout form should look like:

• Simple layout
• Multiple yet orthodox payment options
• No redirecting to another website to make the payment

4. Utilize virtual assistants and chatbots

Chatbots are completely revolutionizing the way everyday business processes are carried out on the web. One of the major reasons why chatbots, automated chat, or chat widgets have become an indispensable part of the e-commerce model nowadays is because they allow visitors to get the information they need on the fly. This is far more efficient than anything else since that’s the beauty of machine learning, AI, and IoT. But, you get the point, which is, chatbots offer customers the information they need regardless of the time of day or location.

Chatbots are intelligent enough to sense the context of the question and execute the right bot flow. However, chatbots cannot find answers or perform a set of activities on their own. On the other hand, a virtual assistant (for example, Google Assistant) can crawl through indexed resources and offer assistance for a wide range of conversations.

Both chatbots and virtual assistants are great for website conversion because they do not need refreshment breaks like humans, can work round the clock. This means your visitors get the information they are searching for in real-time, 24X7. For example, an e-commerce virtual assistant (VA) can help a visitor with product and research-based tasks.

This alone is enough to give your visitors a push in the right direction i.e., the path of conversion.

Chances are, your average consumer likes to use chat services. So, why not use chatbots to get a conversation started on your website?

5. Optimize CTA

A call to action (CTA) that’s easily identifiable and understandable prompts the visitor to take a particular action. Whether that’s to make a purchase or register for something. This CTA needs to be clear in its intent.

Placement

The CTA typically needs to be placed at the top of the fold. This is the place where the visitor can easily read it without having to scroll down. CTA’s that are placed at prominent positions are far more effective as compared to those that are below the fold or other sections of the page.

Shape and color

The shape and color of the CTA also matter very much. For example, in the name of consistency, many businesses make the mistake of designing their CTAs using a similar color and font size as the rest of their website. This only blends the CTA in with the rest of the content on the page, making it even harder for it to catch the attention of your visitors.

Being benefit-centric

All too often, we read CTAs that are just poorly written. A bad copy is like a spoiler. Bad CTA copy looks something like “buy here”, “click here”, “download”. All of these CTAs typically do not perform well because they are vague and not benefit-oriented.

To encourage the visitor to click on CTA without hesitantly, you need a CTA copy that is benefit-centric, as in, offers the visitor something in return for their action, and not just a promise of what might happen. Some good examples of CTAs are – “sign up”, “try for free”, “get started”, “learn more”, “join us” etc.

6. Deal fairly and honestly

An important factor while setting up a business is to remember that getting people to buy from you is all about creating trust. A conversion rate optimization plan for an e-commerce website is no exception. Think about it. You wouldn’t want to invest in a brand if you didn’t know where it was based, nor would you lend money to a stranger.

For the customer, buying online is pretty much the same thing. They want assurance. They want to know where you’re based, your authority in a niche, and even more importantly, that you’re not going to sell them snake oil. Since people tend to rationalize a purchase based on emotion, you need to make them reassure that you’re a real person, your products are genuine, and your website is legit.

The best way of doing that is by providing your contact information (NAP – name, address, and phone number), whether it’s a physical address, phone number, or email address, or all three. Your customers need to know that they will have somebody to talk to if there’s a problem. Getting fluid post-purchase service - is their main concern. So, address it professionally.

Conclusion

Hopefully, these 6 tips should help you get off to a good start with your e-commerce website conversation rate optimization. Since websites are created for different markets and along different verticals, you can always find ways of fine-tuning your landing pages and web pages for better conversion using the right combination of A/B testing, industry best practices, and the latest trends.

How Can I Start Digital Marketing?

Hi There,

I want you to visualize something with me.

Are you ready?

OK, close your eyes... No wait, never mind you have to read this. Keep them open.

OK, I want you to visualize this... What if this was your digital marketing strategy next year?

• You are consistently publishing 2 to 5 articles a week
• You are refreshing your most important pages each month and building links
• You are running Facebook ads and targeting new audiences every day
• You are running Google Ads and targeting new audiences every day
• You are running display ads and targeting new audiences every day
• You are running YouTube ads and targeting new audiences every day
• You are running ads on Instagram, LinkedIn and consistently refining your landing pages
• You have a strategy for pop-ups on your website that you refresh each month
• You send out press releases on a monthly basis and studies quarterly
• You are growing your social media following each week and publishing quality content
• You are doing online media buys on a quarterly basis to drive big spikes in traffic and revenue
• You are constantly refining your conversion process each month and running split testing
• You have a strategy to remarket to your current customers
• You create similar and lookalike audiences based on your current customer base and target them
• You have defined your ideal customer up-sell process and you craft your digital strategy to nurture that

If you do this, how can you lose?!

In my opinion, you will not.

This works so well.

By hitting each of these points, you will create a diversified traffic portfolio for your website. You will have the means to turn the levers that generate traffic to each of these channels based on performance and your business will grow.

I suggest you do the things I mentioned above for your business. There is no reason to wait.

Two Words: Forget SEO!

No matter if it is building relevant backlinks from reputed sites or creating high-quality content that targets certain keywords - we are ALL in a constant race to optimize for rankings organically.

Of course, optimization is important to get you top rankings on Google, but instead of continuing to be trap in this maze of constant optimization, why not try something else - an effective yet not so popular ranking technique that you can consider.

As to what it is, here’s a clue. Go and check results against your targeted keywords on Google. It can be anything - keywords your business is targeting or something random like how to clean a bicycle.

What do you see? I’ll bet you in most if not all cases - VIDEOS.

Video results always appear on the First Page and it’s no fluke.

Search engines like Google generally prefer to display appropriate video results if there are any and guess what - they rank even new videos that don't have any backlinks.

Most professional webmasters and SEOs don’t realize this, but YouTube takes up a huge amount of space in Google’s search engine result pages. And this is on top of YouTube's own search engine which you can aim for to bring traffic and conversions.

If there's anything you can do, now is the time to take advantage of this trend and start creating your own videos - but wait a moment, it's not just videos you have to create.

Good SEOs may already have discovered this amazing way to rank on Google. Anyways -

Freshness, dwell time, likes/dislikes - these are all important factors that can help boost your SEO, and they're all-natural qualities Google picks up in a video.

The method is simply so easy that you can forget all about SEO link-building at least temporarily.

There's not as much tweaking and optimizing, all you need are targeted keywords, their LSI and you're good to rank your videos and enjoy organic traffic from Google and YouTube.

This is no joke. Just take a look around.

The amazing part is you can hold your position at the top for long.

Really, with publishing amazing videos, ranking on the first page of Google and YouTube has never been easier.

But you also need to keep some points in your mind, like -

• You need to know how good SEOs are using Google to get targeted traffic to their landing pages and how to convert those as leads
• You need to have a blueprint to optimize your video content
• You need to do keyword analysis to find untapped long-tail keywords that you can rank for using within the video title and/or description

Just imagine, all these top and permanent rankings, traffic, conversions, etc. are for your taking again, so quick try out now!

How Sleep Can Solve Social Media Marketing Problems?

Hi!

Many of the social media evangelists in my country may disagree, but sleep and social media have a direct connection.

If you do a Google search, you definitely can see many write-ups on how does social media affect your sleep or social media use & sleep disorder, or is social media affecting your sleep, etc.

My today’s post is just the opposite of those thoughts.

Whatever you do in a social media marketing job, it’s impossible to avoid problems and challenges.

Getting stuck in follower growth on the way to satisfy customer queries and maintain a good engagement rate per impression, falling out with your client, are examples of challenges we face as a marketer.

You could probably expand this list with dozens of extra KPIs - all taken just from the last few social media marketing campaigns!

Knowing that we’ll always encounter difficulties is the first step in dealing with social media marketing. We can prepare ourselves intellectually, physically and emotionally, so that the low times only temporarily drag us down but won’t sink us.

The next step in dealing with marketing problems is to come up with solutions!

Let’s say you’ve maxed out your campaign budget, and you’re now struggling to even generate the quality leads. If you simply turn a blind eye to the problem, the frustration will increase, your boss will enforce extra hours of work, and you may even end up withdrawing from the project. Not a good situation at all.

However, to prevent the above from happening, you could begin to take charge of the situation by:

• Analyze your campaign settings so you can cut down the cost incurred by irrelevant clicks and/or impressions
• Contacting the client to explain your view/research on insufficient resource allocation, and asking them to stay flexible with the campaign budget and/or charges
• Consulting with your supervisor, who would be able to offer support in dealing with the situation

Whether you took one of the above actions or all of them, either way, this would be 10x better than doing nothing. You would feel more positive about your campaign goal, your worries would start to minimize, and you’d be able to put your focus on increasing your campaign ROI through data-driven optimization techniques, grow in your professional career, etc.

In the example above, I’ve stated some clear actions to take to help resolve the problem you are facing as a social media account in charge. But, what if the problem is so puzzling that you can’t think of a way to deal with it?

Well, in this case, you need to use the power of sleep.

Research has shown that thinking too much about a problem can often stop us from discovering a solution to it. This is because we try to solve the issue through our conscious mind, rather than giving the problem over to our subconscious mind and its vast storage of information.

This is where sleep can help.

Sleep & Social Media: Keep On Connected

If you’ve wrestled unsuccessfully with a social media optimization-related problem for hours, then it’s a sure sign that you won’t find a solution with your existing way of thinking. Instead, let go of trying to find a solution, and let your subconscious mind get to work on your behalf.

A sound sleep is a perfect state for your subconscious mind to work out answers to your questions. What could be better than waking up in the morning with clear and positive ways to solve your problems?

Not only does sleep rest and rejuvenate your physical body, but it also gives your conscious mind a break and provides your subconscious mind with the necessary space to tackle your problems with social media account management.

I’ve personally used this technique many times.

For example, a few years ago, when I was thinking of starting my first business, I struggled to see where I would get the initial investment from. Sure I had some decent savings, but not enough to fund an ambitious startup. Despite hours, days, and weeks of researching ways of attracting funding, I felt like I was going nowhere.

It was at this point that I almost gave up on my dream. I stopped thinking about the business and the funding, and put my focus elsewhere.

But, a strange thing happened.

After just a few months of giving no time or energy to my business idea, I woke up one morning with a startling revelation.

Namely, I didn’t need loads of money to start my venture. I could begin it right now with my small savings, and then as the business grew, I would attract additional investment as and when needed.

I had never thought of this idea before, but it was dead right. This has been the exact startup model I’ve used to grow my project from just an idea.

Let’s consider another instance.

As the serial crises of 2020 redefine customer engagement, social media marketers are transforming their operations, accelerating digital transformation, and overhauling their marketing strategies. It’s essential to focus on the priorities, challenges, and trajectories of your client’s business.

The pandemic has exposed social media marketing’s unavoidability, and entrepreneurs are taking decisive action.

Meanwhile, you can identify your main competitors and study their social media posts - then adjust your social media messaging as needed.

So, to counter the crisis, you can -

• Explore your closest competitors and divide them by ‘threat level’
• Reverse-engineer rivals’ success and find untapped opportunities on social media platforms
• Fine-tune your social media optimization game

But the desired level of success may still out of hand.

When you are passing through such hard times in your professional life, try the sleep remedy. Simply switch your conscious mind off from all the surrounded drama to take a deep sleep so that you can find solutions to your problem by using your unconscious mind. So -

Sleep can indeed be a powerful tool for success for social media marketers at many times.

Do not hesitate to try out sleep and giving problems over to your subconscious mind for finding out a solution. I bet, soon you experience, how sleeping on a difficult problem help you get the answer.

Many may laugh out after reading this out, but I am telling you, using sleep is to solve problems that may new to you, however not a brand new idea. I am trying to be a seasoned dreamer-resolver. Are you too?

Cheers!
Partha