Tuesday, November 27, 2018

SEO: Warrior vs. Worrier

Do you want to face reality or refuse to face reality?

Be an assailant, not a victim.

Meet worrier.


You are a good SEO. You show up at work on time every day, are friendly with your colleagues, and get the tasks complete on time. Though you are a little scared about your career because you are having trouble coming up with new ideas to counter the challenges commendably.

You are not sure about your own abilities so just goes the office and follow directions every day blindly.

Meet warrior.


You are a good SEO too. You also attend the office on time every day and are friendly with your collaborators. Your desire is to become a great marketer and eventually make your positive mark on the industry. You know that to do so, you need to stay humble, network with great professionals and learn from them marketing better.

You read blogs, participate in forum discussions, and then apply in the work to gain hands-on SEO experience. You have a plan in place to connect with like-minded digital marketers using the internet.

You have enough self-belief and have the courage to face problems.

Be like a warrior.


Now is the time to push back all your worries, invest time, and effort in shaping your SEO career.

There is always time to start fresh. So think like a warrior for your better future.

Tuesday, November 20, 2018

5 Best Digital Marketing Interview Tips

Hey, Mate!

Anxious while preparing for interviews?


It is not about just bagging your first job after college, but also about giving your career a steady start.

You might have the right qualifications, experience, and qualities, but how you convey the same to the interviewers matters the most.

The big question here is, how do you sell yourself in a digital marketing interview?


After serving in the IT industry for more than 10 years now, I still sweat both inside and outside while appearing for an interview. However, the rate now reduced much and during the journey, I discovered a few things and working on my improvement.

So, how do I prepare for a digital marketing interview?


I am sharing my discoveries with you too so you need not apply for 100+ jobs like me because of some self-created mental yet easily curable blockages.

Moreover, I am sure, like me, working continuously on the below-mentioned tips will not only serve you in job interviews but also in your life.

5 non-technical yet important tips for any digital marketing job interview:


  • Avoiding eye contact: Making eye-to-eye contact with the person taking your interview is absolutely critical. If there are many, you must roll over your eyes as many possible as talking to you simultaneously. I believe, with that, you able to create a stronger bonding with them in a short span of time.

  • Poor inactive posture: Your posture especially when you are listening and sitting idle in front of a group of people, is one of the clearest indications of the level of confidence you are carrying with you at that moment. A straight back, parallel open legs, and stretched hand on the arms of the chair should do well.

  • Not smiling: People love you a lot more if you show them your little gratitude. Like sitting rightly or making eye contact, a gentle smile always gives your interviewer an extra bit of relief. Those who kept an honest smile on their face, also able to handle pressure better than others do when the situation knocks on the door. You may be genetically tuned not to smile very often but a pleasing personality with a smiling face means a win-win situation. Please that does not mean, you should laugh unnecessarily and loudly to catch other's eyes.

  • Talking too much: Speaking well is necessary but often we forget, speaking too much somewhat annoying especially if you are sitting long and taking interviews after interviews. Here, my suggestion is, trying to measure the reaction of the interviewer first and then elaborate on any topic if needed or if get chances. Else, a precise answer is always admirable.

  • Not listening: You should always allow the interviewer to finish talking before replying. Remember, interviewers also check your listening skill besides your fluency in speaking. Let them interrupt you while you are answering but you should never.

You can prepare for your job interview by talking to yourself in front of a mirror, a homemade recipe, which will help you correct common problems with your job interview sickness.

Tuesday, November 13, 2018

How Does A Man Find His Purpose?

Hi Folks,

Years ago, I made a mistake. I enrolled myself to complete my graduation. Within a few days, I knew that something was wrong.

I sensed it.

Despite the sensitivity, I continued. Kept attending classes to finish the course.

Nevertheless, inside I was neither committed and not persistent.

It is a dangerous state of mind that you are doing something uninterrupted but discontented. It can work for you or against you. I inherited this skill perhaps from my parent.

Then again, regardless of the objection from inside I finished my three years graduate program from the university.

Because I was unsure about my strengths.

I had selected the commerce stream. Although I did not want to become an accountant or was seeking any management role in business.

I was like water and the choice was something like oil.

Naturally, it did not mingle.

Quite expectedly, I did not find any job after my graduation and made another mistake.

I decided to become a software programmer. My accounting career was suddenly replaced by a programming course – an e-commerce application development certification course, from a reputed training institute.

Initially, I felt more at ease.

Somewhat comfortable.

However, after 3 months, when I did my first test project where a team of three trainees had to collaborate to build a program similar to MS Notepad, that familiar ominous feeling back again inside me.

Despite this conflict, I finished my one-year high-end computer training and this time too I failed to secure a job in the IT industry.

At that time, I was confused more than ever.

After a few years of struggle, I finally get a job in the digital marketing field. I am still struggling though, but not anymore to build my career, or secure my job, but to give back something to the online marketing community.

Anyways, almost a year ago, I headed to an unfamiliar city with a new job. It is a great organization with supportive friendly colleagues.

However, the feeling persisted and I can feel it.

Going to the office every day is a routine for me. I looked at some of my friends and family members who liked their work.

Whereas some others just looked exhausted, sleepy, and skeptical.

My professional career as a web marketer is now 12 years long and now I decide to do something different.

I need to find why I am on this earth and want to help people who did not know the real power of search engine marketing but want to know it.

Recently I met some young energetic people who want to become professional digital marketers.

Unfortunately, all of them did the same mistake that I did at a young age - without thinking much, enrolled for a course paying a hefty fee.

In my time, I can at least say as an excuse, there was not much exposure in career counseling or options or availability of web to make an informed decision. However, these people cannot use that as an excuse for them. Then why they choose the wrong path for them?

Does this mean, even if we have a Smartphone with an internet connection all the time, we are not progressing in the right direction?

Therefore, I decided to write my experience in the form of blog posts and publish them so I can help others from suffering inside. Thus, I am now writing regularly.

This is my way to return the favor to the society where I belong.

The journey is on.

I decided not to settle down for permanency.

When people typically start thinking about coming back to their hometown from abroad, I did just the opposite - left my hometown alone for the first time in life and headed towards a new place.

I must respond to my inner calling.

I wanted more from life.

Started looking around.

Obviously, it was scary as I moved to the unknown.

However, I survived.

It took me months to settle down.

Leaving your family and friends was not an easy decision for me I ever made.

Along the way, there were smiles, pain, and encounters.

However, I accepted everything.

Because slowly I am discovering my passionate purpose in life.

I am much better now in every aspect of life.

You all also try hard to figure out your passion and design life accordingly to live peacefully.

I am always here to help you. Let me know if you need me.

Have a great time ahead.

Best,
Partha

Tuesday, November 6, 2018

Reinvent YOUR Thoughts - Then Reinvest On Digital Marketing Training

I often see ads like, an intensive online training program designed to help you discover and fix what is wrong with your digital marketing processes, and efficiency. By the end of our course, we will issue you a certificate to succeed at career and job hunt.

It pokes me all the time, neither of these ads claims that you will have the clarity and confidence to enjoy your professional duties.

I checked many institute’s digital marketing curricula and really feel disappointed when not found anything like -

  • Discover the area of interest for work you should be focusing on
  • Build processes for better acquainted with change
  • Automate routine work to free up your time for experimentation
  • Craft an ideal relationship between the landing page, ads, and your keywords
  • Protect your money by investing intelligently in social media

Digital marketers need less training on character limits in the title tag or keyword density and proximity; rather they need more brush-up psychologically.

Unless they rebuild their thought process, no training or nothing can help them to become a true digital marketer.

I believe we need next-level direction to rebuild the way we think about what actually digital marketing is. Every passing day, people start believing that digital marketing is easy. Building a career in SEO is easy too - just get 3-6 months of training from an institute to start a career in SEO.

Please get out of your illusion, unplug from the gimmicks surround you, clear your mind, and become an SEO professional through hard work not by holding any certificate.

The focus should be on:

  • Professional- or self- counseling
  • Participate in communities to follow/understand how others are approaching
  • Stay healthy, avoid junk foods, drink plenty of water, take rest, meditate, and do exercise

The result will be positive. Trust me. If you stay honest, nothing can stop you from progress not only in your career but also in life.

I am telling you so you can prepare and must not suffer like me.

If you check your surroundings, you will see that opportunities are there, only you need to take a little initiative.

Since the digital marketing industry is booming worldwide and evolving side-by-side, hence you should ready first mentally to face challenges and always expect the unexpected.

I request you to consider the depth of the digital marketing industry first carefully and then jump into the deep water to refrain from future frustration. If you know, you need mental transformation then get ready to act fast.

Excited about your growth!

Partha

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