Content Marketing During COVID-19

Hi,

Are you a content marketer and now looking at your content calendar with a baffled mind?

Yes, you are not alone. This is the situation of thousands of content marketers looking at their editorial calendars and thinking, "what I planned to write seems unrelated in today's COVID-19 world."

Agreed?

It's not that your followers won't care about the content you had planned to publish. But your readers have other things on their minds.

As do you. Think about, what type of content intensifying you nowadays? Are you reading common posts? Or consuming content that's serving you with what you need to know right now?

During this weird time all over the world, I would like to raise your spirits so you too must not deter from your content editorial calendars. Think about publishing even just once or twice a month - but please do.

Surely, not all of your content needs to be on and around COVID. But timely, suitable content always holds the key. Especially now.

After all, your readers have explicit questions about what they should do during these weird times. Why not be their reliable source and help them?

How do you engage readers?

This is easy.

Post on social media platforms where your readers are already surfing. Ask for comments in your newsletter. Check with your customer service folks and sales reps to learn what questions you're being asked right now.

And then, create and post relevant content that addresses real-world issues - and yes, optimize it, too!

Your readers will react positively to your effort!

Why am I bring this up?

Because as I look at my own content publishing plan, I realize that others may need something different too than what you planned 30 days ago.

So, I'd love to know what you're dealing with, and what's keeping you going.

If you work in-house like me, feel free to share your challenges and successes. If you freelance, let us know how it's going.

Let’s make sure as a content marketer, we’re providing the content our audience needs, when they need it, in which form they want it.

Do you have any ideas for me? On this blog?

Please do not hesitate to send your feedback. I promise to consider all your suggestions and take action accordingly.

Thank you in advance for helping me out.

Let’s fight coronavirus fear with a fact-based content marketing strategy, and together we shall overcome.

What do you think? Is your content marketing plan got shattered, or are you still trying to stick to it? Are you tired of analyzing content marketing trends that are not so helpful right now? Let us know!

Closing thoughts

Content marketing during COVID-19 is challenging. If you wonder if you should put your marketing effort on hold, please don’t. It's doesn’t make any sense. For me, the show must go on - it doesn't matter how hard the time is, you get on and do it. No matter how hard the past was, you can always begin again and change the future.

I'm seeing slow signs of improvement like marketing qualified lead’s (MQL) target is on track. The sales cycle may be a little longer, but the clients are out there and the sales-ready leads’ bucket is full.

Lastly, the journey through COVID-19 affected time with my loved ones was fun, challenging, AND educational!

Here's hoping you're safe, well, and happy.

Have a wonderful time and thanks for reading. Do content marketing as sensibly during and post COVID-19 times as ever.

Partha