What NOT To Do In Digital Marketing?

Hi,

Once upon a time, criticisms would have freaked me out. I would have stressed over faults, and reassessed my ability.

Today, I know that how to cherish negative feedback too I receive besides the good job done rated reviews.

Do not freak out.

Let me explain -

The way I perceive digital marketing - my webmaster persona - is not acceptable to everyone.

Because most companies are looking for eligible spammers.

Yes, I worked with all these employers and learned that my understanding of digital marketing is quite different from theirs. That is because I believe online users should always treat with respect. We must not spend money on imitation things to make more money online by squeezing a visitor.

Online users are always attracted to content with an extra dimension - like to see freedom of opinion - something that is different from others.

And for that, I love to experiment week after week with content to see what is working and what is not rather than following some garbage rules imposed on me by employers just because I am his/her employee.

Therefore, even when I show my employers some data that their digital marketing theories are nothing but spam techniques and should stop now, they get furious at me. In the end, very few like to be proved wrong. I do not freak out, feel miserable, or get insulted. I wish them well and say goodbye to the organization as quickly as possible.

After all, why should I keep working on a failed project if they are not a good fit for my dream career?

I have changed jobs many times, get sacked a couple of times due to my unbend attitude and I have no regret. I have seen many who are continuing by bending their ethics to get regular salary only.

Many of my well-wishers say to me, you are neither a rebel nor a conformist. You are just as unsettled in your career as you are unsocial in life.

I do care about their opinion. However, I do not freak out about negative comments anymore.

Instead of utilizing the real power of SEO, social media, we, to capture visitors’ attention forcefully, go for an “advanced advertising” approach. We now more and more accustomed ourselves to launching programmatic advertising campaigns that are extensive, custom, and data-driven.

Our extra effort to make the digital marketing efforts “more profitable” makes it deadly and insensible in reality.

Compare the early days of Facebook that engage us through its clean and simple interface with its complexities nowadays. The growing influence of advertising on Google is now sometimes painful rather than its original exciting, friendly manner of providing search results.

That is not all bad as the technologies are also evolving and their operations are getting smarter. That said the way everyone is chasing conversion optimization is not acceptable.

You can say the online behavior of a person also changed a lot but ask yourself, what role we are playing to push them awkwardly all the time to get a sell?

If you know your target audience, you do not have to stress more than required on advertising. Only because others/your competitors are doing, you should not get yourself into a digital war. That is because you are creating more chaos online whenever you start targeting the audience to see and get clicks on your ads even when they are unwilling to see them.

However, what about those others who are working comfortably in this industry?

You may be working in an organization uninterruptedly and get paid a handsome amount, but it is still smart thinking to pay attention to your careers.

In fact, some of your achievements may build on the sand-made castle, which anytime collapses.

Why? Because it is an issue, you never faced fearlessly.

For example, you may dislike certain ideas of your boss or certain processes in your company, but you never raise your true voice against it for fear of losing your job.

You fear the uncertainties and are afraid to face the growing competition in the job market.

Sometimes, your employer is also aware that you dislike him/her internally but cannot show your actual feelings to him/her because you fear. A fear you do not know does not exist.

This is autocracy or, maybe bureaucracy in the digital world.

In short, employers many times knowingly exploit their employees and that is a bad thing. The message may be a little rough around the edges, but it still holds the truth.

On the other hand, I have seen many employees who many times not maintaining the minimum amount of professionalism they should. Although they are happy to receive monthly paychecks with a smile.

The takeaway?

Love your digital marketing profession as you love your parents. Know your target audience like you know your best friend.

Do not do any injustice to your profession, with your life. Do not fear to protest with dignity when your circumstance inevitably forces you to follow the wrong route.

Also, know that the obstacles/negative criticism can at times be the most valuable. It is hard to face but it brings out the truth.

What do YOU do when you hear or read comments against you, your beliefs?

Stay honest with yourself!

Those who do good things for their own can do to others too.

Thanks to all who are agreeing with me. The people, who are against my theory of making a sober digital marketing culture, welcome too. We shall together make some revolution and evolution to the digital space to make it a more user-friendly marketing and advertising place for all.

I am ending this post with the hope that my, our future is bright. It is time to stick to my own tried and tested digital marketing fundamentals.

Have a great time ahead!

Partha