Digital Marketing Career, Training & More - News Of All Sizes For Needs Of All Sizes

Discover, get together, and share with others just like you are among your peers.

Dear Readers,

"SEO" isn’t a short form for "search engine optimization" anymore. It’s the intersection of search (done by your potential customers), engine (the technology - a set of rules creating harmony between your potential customers and you), and optimization (your effort to appear against selective searches) that combines the imagination and enables the possibilities.

Join our forum for all SEO recaps from all over the world where you can share the "updates" too. You can get daily news here that inform and inspire experts at leading B2B and B2C brands across the world.

Connect with your peers and SEO solution providers

News and updates are only part of the value of subscribing to our blog. You’ll enjoy both structured and unstructured networking and training sessions designed to connect you with your SEO clan, including career advice, consulting & counseling, and a place where your revolutionary ideas can roars. You’ll also meet leading digital marketers and advertisers in our blog and receive demos of time-saving social media solutions.

Three more reasons to join:

• For unlimited networking opportunities
• For exclusive training workshop on marketing tools and technologies
• For creating connected experiences through making the most out of your Analytics data

If your goal is to discover and vet digital marketing solutions, contact us today. This blog platform is the perfect place to meet and learn from leading webmasters around the globe.

Subscribe to our blog now to get free alerts and updates directly in your email inbox. You can also contact us to contribute content as a guest writer - secure your spot now.

Cheers!
Team Tenet

The PPC Ad Campaign Experiments: Why To Test Almost Everything?

I panic often in past and perhaps you felt fear too at some point in your life. Then I slowly realize that it’s the thing we need to do most that we fright from the most in most cases.

10-12 years ago, I was completely unaware of how Google Ads runs. My first employer decided to hire me as PPC Analyst to run ad campaigns on Google even when I was a rookie, and that was it. Therefore, needless to say, I was not a seasoned or experienced ad campaign manager, yet here I am, a webmaster, and writing a case study all by myself.

As I recall now, watching the other professionals as they settled in their work, I quickly realized how fortunate I am. Yes! All I have learned through trial-n-error and doing tireless experiments to validate all PPC theories backed by my employer’s support and my hunger for knowledge.

Know the real cost of postponement PPC experiments because of unreal fear.

I am feeling strange nowadays when I see the younger digital marketers surrounding me do not even have the minimum courage to do experiments in their career!

I think I survived in the digital marketing industry so far because I pushed my fear of failure back and decided to embrace the challenges.

When I was first introduced to the Google PPC ad campaigns, I felt even more like a fool. The technicalities were like nothing I had ever seen before, and I had no clue how to proceed. There were no accounting, economics, and management/organization theories I should go with. The platform was pretty and intricate though. However, after I took my first, hesitant step to create search ads, found that I fall in love with PPC. I managed to form a communication with potential customers through my ads’ landing pages that generate leads. I started to feel PPC is a little less frightening.

I dismissed some of my inner fear to grow in confidence through conducting tests – namely A/B and multivariate tests frequently. By the time I completed a year in my PPC job, I had managed a big budget to make better search network-based campaigns and to get more positive ROI.

The point of sharing this story is, if I had let my unreal fear overpower me, I would have missed a real opportunity.

I learned something valuable about myself. I learned that how to keep away self-doubts, how to stepping outside of my comfort zone, and have some amazing and exciting test results.

However, even though I knew how much I was actually capable of, it did not prevent me to try out new things again n again. For example, I cross swords with all my employers whenever they imposed something on me as my Boss.

I am not saying I am a PPC champion and I know everything. Nevertheless, I believe, in PPC, theories always remain theories, until that tested out in the light of day. I am respectful of other people’s opinions, but I believe in my abilities undoubtedly too.

Fear of challenging your doubts while managing PPC accounts should not hold you back and I can see, you can achieve too amazing results from standard test practices. Unreal fear kept me long away from realizing my dreams. And I don’t want you to suffer too!

Do you have your own PPC campaign management ideas, a unique test scenario you would like to test to validate? Is fear holding you back?

Here are 3 steps to help me beat my unreal fear, stop me from procrastination and conduct the tests that reshape my PPC career!

1) Test consistently.

As you test consistently, your analyzing skills will develop and you will begin to gain more confidence in your technique and decision-making skills.

2) Network with encouraging and supportive people.

Find a person or group of people to share your experiment ideas. Consult each other, challenge each other. Having someone like-minded will empower you further. It may be a friend, family member, fellow worker, manager, or an online forum.

3) Share your experience. Publish test results (if possible).

Try blogging or publishing your experience so others must not repeat the mistakes. The results you get can also open a new way - You too help others overcome the fear of testing by sharing your investigation reports.

So what are you waiting for? The only way to maximize the PPC campaign ROI is to take action.

Now go check!

If you are looking for a supportive and encouraging Google Ads experts’ community, consider subscribing to us.

Google Analytics: 5 Basics Of The Basic - From Set Up To Analyze

In today’s post, I will discuss five very basic things about Google Analytics.

I always wish to see what my blog readers do when they are on my blog so I can make changes to my blog and serve them better.

So I move to Google Analytics to get some insights.

Whether you are an expert or just started, Google Analytics can be confusing - from setting it up properly to filter out desired data.

When I started, I faced a lot of challenges. Even today, I need to consult with others from time to time on many issues. So I thought, writing about using and setting up Google Analytics for fellow small business owners would be a good cause.

What does Google Analytics do?

By inserting a tracking code into the site, you are letting Google Analytics track your website visitors.

The tracking is done in real-time and you can analyze data for a date range depending on your needs.

How does Google Analytics help business owners?

How this tool helps you much depends on the information you want to get from it. Some most common answers everyone is seeking are -

• Number of visitors to the website
• Demographics data break-up of that traffic
• Sources and medium of the traffic
• Most visited pages of the website by visitors
• Less interactive content and pages of the website

And many more.

These answers can be used in a variety of ways:

• When you know the number of visits to your site, you can quantify your efforts in driving that traffic. Accordingly, you can optimize your plan.
• If people are using their mobile more than desktop to surf the website, then you can craft your content accordingly. For example, if you see a very less number of visits from iOS, then accordingly you can start your investigation to find the root cause.
• If you can track any particular action - how many times the users take a step on the site, then the data can help you optimize the path to the action. Also, data about who didn’t take the step, and bounces off from the web page, can be helpful to make some improvements to increase your conversions.

As you become more familiar with data in Google Analytics, you can use it to adjust the way you are optimizing your processes.

How to set it up?

You need to register in Google Analytics with your Google account login. the steps are like -

• Open Google Analytics
• Login
• Create new account
• Create new property
• Create new view
• You will get the Tracking Code
• Copy the code and then add it to pages you want to track of your website.
• Check Google Analytics whether data is recording or not

You are done, now start analyzing.

How does the Analytics dashboard help you?

Through Google Analytics dashboard will let you see -

• Traffic metrics for the set date range
• Real-time information about active users and pages they are browsing
• Sources the visitors come from (ex. organic search, direct, email, referral, or other)
• The country most of them visit your site from
• The most popular times the visitors coming in
• The most popular pages of the website will be listed here
• Information about the devices they were using to access the site

You can of course customize the dashboard according to your wish later on.

How to improve website performance with Google Analytics?

Google Analytics provides valuable information about the people who visit your site and their browsing behavior. All you need to recognize the pattern and then optimize pages so Google ranks them higher on SERP.

Study Google Analytics data carefully to make data-driven business decisions and get more traffic, leads, and conversions!

There are many more things you can do through Google Analytics -

• Set up E-commerce Analytics (essential if you have an e-commerce portal)
• Measure your SEO results
• Attribute sources of your leads and sales
• From where visitors are leaving the website (exit point) through the goal funnel
• Page load time optimization
• Keyword the visitors are using to come to your website

And many more.

All the best with Google Analytics!

E-commerce Business Basics: Respect Your Customer Now More Than Ever

Do What You Do So Well That They Will Want To See It Again And Bring Their Friends. ~ Walt Disney

Hi Ecommerce Business Strategists,

We are living in a smart age. Most of the shoppers are now take smart steps too. The way they use information, compare and make purchases has changed.

It’s imperative to stay impressive all the time as a seller or buyers will shop somewhere else.

According to a research report, 75% of customers hope for an unfailing familiarity anywhere they connect with your brand.

Another study claims, 50% of customers are likely to change brands if a business doesn’t think likely.

If you want to make your trade a sensation, there’s only one way: take a customer-first approach.

This may sounds cliché to you now but the real question is how? How to draw customers’ attention and feel satisfied?

• Develop a durable relationship with them
• Offer personalized service/solution
• Pay equal attention to all

From my previous experience, I can tell you, you do not have to do special things, rather stick to the basics to make an impact on your potential customers. All you need to understand their pains and offer them a timely solution.

Bear in mind, if you keep your customers happy, then prospects can come to you again-n-again to do business with you.

So to convince a customer, first emulate their psychology. Then try to sell your service to them.

Just listen to them and realize what their actual problem is. And then present you as a solution provider.

Here are five common ways to make an impression on your customers and influence them to do business with you.

• Do not show them your power by displaying ads wherever they are on social media
• Do not send them every day or every alternate day emails full of offers
• Do not treat first-time buyers and returning customers separately
• Do not stop listening to what they are trying to say to you
• Do not see them as ATM machine for you

Have a nice day.

Best,
Partha

How To Win Over Audience Through PPC Text Ads?

What is it that good ad managers have in common? And what is the secret to their huge success?

Hi PPC Enthusiasts!

Before I tell you the answers, I first want to let you know what poor campaign management looks like.

Forget what your current job profile is, you just like it, but you do not like your manager.

Not only s/he ever praises your work, but also depressed with his/her own role and overall with the company. On top of this, s/he is unsystematic, which often leads to chaos among the team.

In other words, despite putting in your best efforts, you’re trapped in a team that is performing poorly due to bad and useless management.

Here are some characteristics that you have found in your manager:

• S/he do not trust anyone
• S/he do not praise anyone for their work
• S/he is arrogant and do not show respect to others
• S/he never put goal-setting into practice
• S/he only interested in self-promotion and pay package

So how do good managers set them apart from the bad and mediocre?

First of all, they are likable.

They’re able to effortlessly communicate with others. They are humble, optimistic, and with empathy. They are inspirational with beautiful hearts and logical minds.

They do not use fear to convince others to follow them.

Also, they have the ability to see the invisible and determination to achieve something which to others is impossible.

For example, without vision (a combination of imagination and creativity), Google cannot reach its current state with just a mere goal that a manager sets one day.

It’s the same with Apple or Microsoft. With hard-to-believe vision, they have started their journey, and today, just imagine where they are now?

What’s your vision while you are writing text ads?

Millions of advertisers are out there who are competing with each other to attract the audience through PPC text ads. Billions of dollars are spent on the Google Ads platform to maintain supremacy on market by companies. Now if you don’t have the vision, then you will end up spending too much on campaigns without much in return.

For best results, I recommend you, "think outside of the box" while creating text ads. As I explained in this post, you have to earn all the traits of a good manager to influence your audience on the web through ad copies. Your ad copies are the medium through which you are connecting with your potential customers.

If you want to boost your ad performance, then bring your audience’s vision inside the text copies – how they feel, how they see, how they react – every little thing. The more your ad copies are aligned psychologically with your audience, the more they tend towards you – your offers!

No matter how much you willing to spend, how stunning your landing page is, how lucrative your keywords are, without a proper ad (powered by vision), you remain invisible.

So here are three more quick tips to start writing better ad copies:

• Make viewers feel welcome
• Write with purpose
• Pay attention to little things

It’s over to you now.

Understand the true value of the tips in this blog article and take action accordingly, and let all others know the results you achieve!

Cheers!

Partha

10 Questions To Ask In Your Next Client Meeting (Preferably First) To Avoid SEO Project Disaster

If you are reading this, possibly you are preparing yourself for a brand new SEO project. Good for you! You deserve to start as organized as possible.

You certainly do not want to take any uninformed decision and work without any objective. As you’re managing the project, make sure you ask these 10 crucial questions to get to the bottom of the client’s expectations from you.

If the meeting is direct with your client:

1. How would you measure the success of the project? Whatever they say take a note and make sure you genuinely can deliver what s/he is looking for.

2. How do you like to give your feedback/comment/approval when required? Make sure s/he not only does give feedback on time as and when required but also happily connect to develop a mutual care and concern. This in return not only helps make your job easier (less oversight needed) but also helps you understand the client’s mind.

3. What’s the process for reviewing and evaluating progress? Related to the one above: is there a proper review cycle in place? Does it seem like the client often evaluates resource performance? And, do they mind helping hired resources achieve project goals?

4. How long has your current team been in place and why replacing them? Check for any signs of unhappiness or conflict. Are there legitimate reasons?

5. How would you like to receive progress reports? This is a self-awareness check for you and your team. You should prove to him/her that reports are properly managed and everything is transparent.

6. Who are your business role models? Asking about competitors is quite common and expected. Ask why they chose this industry – this gives you an idea of what they value and want to try to be like.

7. How do you celebrate success? This is a great way to transmit a sense of how confident you are to bring success with modesty and value work-life balance.

If the meeting with someone who knows the client:

8. What’s his/her style of work? Do s/he supportive or a micromanager? Chase unrealistic goals or value work ethics?

9. What’s your experience working with him/her? Watch out for the response. Take note. Any additional information about the client’s nature and business will give you an edge later.

10. How about the teamwork culture? Many people still think, hiring an agency means they are obliged to work for money. In reality, how your client is involved in your work culture or vice versa, will define the project’s future largely.

Two other points keep in your mind -

One is timing - do not offend by your questions if the client seems disgusted. Always wait for the right time to ask the right questions to the right people.

And the other is your own SEO principles and ethics. To win the client’s confidence, do not promise anything which is beyond your capacity.

So, before you enter any client meeting, make sure you did your best to gather information about the client and project so you can ask genuine questions only.

Finally, if you do sense something going against your will during your meeting with a client, consider reaching out to superiors in your department who have more experience and request their honest opinion.

No matter if it feels awkward or not, since you are the project manager, so the more you know, the more informed your decision will be.

A Master Plan for Taking Back Control of Your PPC Campaigns

Here is the problem of my life – I know as a PPC campaign manager, nearly every Google or Bing ad campaigns that generates positive ROI consistently requires determination, thoughtfulness, and even some embarrassment along the way. However, I like to avoid discomfort (and who not!).

When I was new in PPC work, I used to let myself exposed to more discomforts than ever. The world of knowledge is literally at my fingertips, a few keystrokes away to explore the secrets of successful PPC ad campaigns. Every campaign was largely under my control.

However, after some successful years of work, I started putting off the hard work. Settled for the easy way out. In addition, one fine morning, I discovered myself in a position where every PPC campaigns are out of my control.

What went wrong? I discovered a few things later that are some most essential traits in any successful campaign manager. It is not how technically sound you are, it is how you approach as the running ad campaigns are not less than any psychological game now.

1. Take more actions repeatedly

Because the updates Google and Bing bring to us very quickly, our best defense is to create a precise list of actions that you need to perform repeatedly after a specific time, so it becomes habit.

2. Take yourself out of comfort zone

Avoid doing things that are not challenging and make you or your work proud when done.

3. Don’t react unnecessarily

Take actions from instant gratification or impulse decisions will cause more harm than good in long run. In most circumstances, managing a campaign profitably need reflect before you react.

4. Do the essential thing first

Regular maintenance or check-up of old campaigns are as much essential as developing new. So prioritize important work and divide your time to make yourself aligned with proper campaign management every day.

5. Do not over do (read over optimize) anything

Sometime over enthusiasm kills us. The best practice is not just to have a precise goal, but also to find out the best route for reaching the target on time.

6. Do one thing at a time

With so many things to manage and do relentlessly – moving between tasks may create conflicts. But practice help you focus on each tasks according to their individual merit and complete without compromising much even when you shift attention from one to another.

7. Divide the whole in parts

Try to work in sprints. Managing a complex PPC campaign is not an easy job. As a manager you have to watch a lot of things simultaneously. So it is always a good idea, divide your bigger objective behind running PPC ads into small milestones for better and clear measurement of the progress. By doing so, you can find the loopholes too easily and correct them if required.

8. Food

Eat healthy foods always. Unfortunately, this is true for many that if your body do not get sufficient energy; forget about managing an enduring source of energy and therefore your work.

9. Sleep

Like body, your mind also need proper rest, if you are not at your best psychologically, feel sleepy or tired every time, you just cannot run your campaign with out of the box ideas.

10. Exercise

To meet #8 and #9, doing regular work-out is the best way. The more you stay fit, the better you manage everything. It’s as simple as it is.

Lastly, above all, it’s your values which will help you especially when the going gets tough, and avoid the temptation of taking easy route. If you are clear about your goal in any given situation, with proper dignity, sooner or later you will reach your destination.

What About You?

How do you stay focused and motivated in managing PPC ad campaigns?