The PPC Ad Campaign Experiments: Why To Test Almost Everything?

I panic often in past and perhaps you felt fear too at some point in your life. Then I slowly realize that it’s the thing we need to do most that we fright from the most in most cases.

10-12 years ago, I was completely unaware of how Google Ads runs. My first employer decided to hire me as PPC Analyst to run ad campaigns on Google even when I was a rookie, and that was it. Therefore, needless to say, I was not a seasoned or experienced ad campaign manager, yet here I am, a webmaster, and writing a case study all by myself.

As I recall now, watching the other professionals as they settled in their work, I quickly realized how fortunate I am. Yes! All I have learned through trial-n-error and doing tireless experiments to validate all PPC theories backed by my employer’s support and my hunger for knowledge.

Know the real cost of postponement PPC experiments because of unreal fear.

I am feeling strange nowadays when I see the younger digital marketers surrounding me do not even have the minimum courage to do experiments in their career!

I think I survived in the digital marketing industry so far because I pushed my fear of failure back and decided to embrace the challenges.

When I was first introduced to the Google PPC ad campaigns, I felt even more like a fool. The technicalities were like nothing I had ever seen before, and I had no clue how to proceed. There were no accounting, economics, and management/organization theories I should go with. The platform was pretty and intricate though. However, after I took my first, hesitant step to create search ads, found that I fall in love with PPC. I managed to form a communication with potential customers through my ads’ landing pages that generate leads. I started to feel PPC is a little less frightening.

I dismissed some of my inner fear to grow in confidence through conducting tests – namely A/B and multivariate tests frequently. By the time I completed a year in my PPC job, I had managed a big budget to make better search network-based campaigns and to get more positive ROI.

The point of sharing this story is, if I had let my unreal fear overpower me, I would have missed a real opportunity.

I learned something valuable about myself. I learned that how to keep away self-doubts, how to stepping outside of my comfort zone, and have some amazing and exciting test results.

However, even though I knew how much I was actually capable of, it did not prevent me to try out new things again n again. For example, I cross swords with all my employers whenever they imposed something on me as my Boss.

I am not saying I am a PPC champion and I know everything. Nevertheless, I believe, in PPC, theories always remain theories, until that tested out in the light of day. I am respectful of other people’s opinions, but I believe in my abilities undoubtedly too.

Fear of challenging your doubts while managing PPC accounts should not hold you back and I can see, you can achieve too amazing results from standard test practices. Unreal fear kept me long away from realizing my dreams. And I don’t want you to suffer too!

Do you have your own PPC campaign management ideas, a unique test scenario you would like to test to validate? Is fear holding you back?

Here are 3 steps to help me beat my unreal fear, stop me from procrastination and conduct the tests that reshape my PPC career!

1) Test consistently.

As you test consistently, your analyzing skills will develop and you will begin to gain more confidence in your technique and decision-making skills.

2) Network with encouraging and supportive people.

Find a person or group of people to share your experiment ideas. Consult each other, challenge each other. Having someone like-minded will empower you further. It may be a friend, family member, fellow worker, manager, or an online forum.

3) Share your experience. Publish test results (if possible).

Try blogging or publishing your experience so others must not repeat the mistakes. The results you get can also open a new way - You too help others overcome the fear of testing by sharing your investigation reports.

So what are you waiting for? The only way to maximize the PPC campaign ROI is to take action.

Now go check!

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