Hi PPC Enthusiasts!
Before I tell you the answers, I first want to let you know what poor campaign management looks like.
Forget what your current job profile is, you just like it, but you do not like your manager.
Not only s/he ever praises your work, but also depressed with his/her own role and overall with the company. On top of this, s/he is unsystematic, which often leads to chaos among the team.
In other words, despite putting in your best efforts, you’re trapped in a team that is performing poorly due to bad and useless management.
Here are some characteristics that you have found in your manager:
So how do good managers set them apart from the bad and mediocre?
Before I tell you the answers, I first want to let you know what poor campaign management looks like.
Forget what your current job profile is, you just like it, but you do not like your manager.
Not only s/he ever praises your work, but also depressed with his/her own role and overall with the company. On top of this, s/he is unsystematic, which often leads to chaos among the team.
In other words, despite putting in your best efforts, you’re trapped in a team that is performing poorly due to bad and useless management.
Here are some characteristics that you have found in your manager:
- S/he do not trust anyone
- S/he do not praise anyone for their work
- S/he is arrogant and do not show respect to others
- S/he never put goal-setting into practice
- S/he only interested in self-promotion and pay package
So how do good managers set them apart from the bad and mediocre?
First of all, they are likable.
They’re able to effortlessly communicate with others. They are humble, optimistic, and with empathy. They are inspirational with beautiful hearts and logical minds.
They do not use fear to convince others to follow them.
Also, they have the ability to see the invisible and determination to achieve something which to others is impossible.
For example, without vision (a combination of imagination and creativity), Google cannot reach its current state with just a mere goal that a manager sets one day.
It’s the same with Apple or Microsoft. With hard-to-believe vision, they have started their journey, and today, just imagine where they are now?
What’s your vision while you are writing text ads?
They’re able to effortlessly communicate with others. They are humble, optimistic, and with empathy. They are inspirational with beautiful hearts and logical minds.
They do not use fear to convince others to follow them.
Also, they have the ability to see the invisible and determination to achieve something which to others is impossible.
For example, without vision (a combination of imagination and creativity), Google cannot reach its current state with just a mere goal that a manager sets one day.
It’s the same with Apple or Microsoft. With hard-to-believe vision, they have started their journey, and today, just imagine where they are now?
What’s your vision while you are writing text ads?
Millions of advertisers are out there who are competing with each other to attract the audience through PPC text ads. Billions of dollars are spent on the Google Ads platform to maintain supremacy on market by companies. Now if you don’t have the vision, then you will end up spending too much on campaigns without much in return.
For best results, I recommend you, "think outside of the box" while creating text ads. As I explained in this post, you have to earn all the traits of a good manager to influence your audience on the web through ad copies. Your ad copies are the medium through which you are connecting with your potential customers.
If you want to boost your ad performance, then bring your audience’s vision inside the text copies – how they feel, how they see, how they react – every little thing. The more your ad copies are aligned psychologically with your audience, the more they tend towards you – your offers!
No matter how much you willing to spend, how stunning your landing page is, how lucrative your keywords are, without a proper ad (powered by vision), you remain invisible.
So here are three more quick tips to start writing better ad copies:
For best results, I recommend you, "think outside of the box" while creating text ads. As I explained in this post, you have to earn all the traits of a good manager to influence your audience on the web through ad copies. Your ad copies are the medium through which you are connecting with your potential customers.
If you want to boost your ad performance, then bring your audience’s vision inside the text copies – how they feel, how they see, how they react – every little thing. The more your ad copies are aligned psychologically with your audience, the more they tend towards you – your offers!
No matter how much you willing to spend, how stunning your landing page is, how lucrative your keywords are, without a proper ad (powered by vision), you remain invisible.
So here are three more quick tips to start writing better ad copies:
- Make viewers feel welcome
- Write with purpose
- Pay attention to little things
It’s over to you now.
Understand the true value of the tips in this blog article and take action accordingly, and let all others know the results you achieve!
Cheers!
Partha
Understand the true value of the tips in this blog article and take action accordingly, and let all others know the results you achieve!
Cheers!
Partha
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