A Master Plan for Taking Back Control of Your PPC Campaigns

Here is the problem of my life – I know as a PPC campaign manager, nearly every Google or Bing ad campaigns that generates positive ROI consistently requires determination, thoughtfulness, and even some embarrassment along the way. However, I like to avoid discomfort (and who not!).

When I was new in PPC work, I used to let myself exposed to more discomforts than ever. The world of knowledge is literally at my fingertips, a few keystrokes away to explore the secrets of successful PPC ad campaigns. Every campaign was largely under my control.

However, after some successful years of work, I started putting off the hard work. Settled for the easy way out. In addition, one fine morning, I discovered myself in a position where every PPC campaigns are out of my control.

What went wrong? I discovered a few things later that are some most essential traits in any successful campaign manager. It is not how technically sound you are, it is how you approach as the running ad campaigns are not less than any psychological game now.

1. Take more actions repeatedly

Because the updates Google and Bing bring to us very quickly, our best defense is to create a precise list of actions that you need to perform repeatedly after a specific time, so it becomes habit.

2. Take yourself out of comfort zone

Avoid doing things that are not challenging and make you or your work proud when done.

3. Don’t react unnecessarily

Take actions from instant gratification or impulse decisions will cause more harm than good in long run. In most circumstances, managing a campaign profitably need reflect before you react.

4. Do the essential thing first

Regular maintenance or check-up of old campaigns are as much essential as developing new. So prioritize important work and divide your time to make yourself aligned with proper campaign management every day.

5. Do not over do (read over optimize) anything

Sometime over enthusiasm kills us. The best practice is not just to have a precise goal, but also to find out the best route for reaching the target on time.

6. Do one thing at a time

With so many things to manage and do relentlessly – moving between tasks may create conflicts. But practice help you focus on each tasks according to their individual merit and complete without compromising much even when you shift attention from one to another.

7. Divide the whole in parts

Try to work in sprints. Managing a complex PPC campaign is not an easy job. As a manager you have to watch a lot of things simultaneously. So it is always a good idea, divide your bigger objective behind running PPC ads into small milestones for better and clear measurement of the progress. By doing so, you can find the loopholes too easily and correct them if required.

8. Food

Eat healthy foods always. Unfortunately, this is true for many that if your body do not get sufficient energy; forget about managing an enduring source of energy and therefore your work.

9. Sleep

Like body, your mind also need proper rest, if you are not at your best psychologically, feel sleepy or tired every time, you just cannot run your campaign with out of the box ideas.

10. Exercise

To meet #8 and #9, doing regular work-out is the best way. The more you stay fit, the better you manage everything. It’s as simple as it is.

Lastly, above all, it’s your values which will help you especially when the going gets tough, and avoid the temptation of taking easy route. If you are clear about your goal in any given situation, with proper dignity, sooner or later you will reach your destination.

What About You?

How do you stay focused and motivated in managing PPC ad campaigns?