8 Damaging Habits Of Less Effective Digital Marketers & How To Overcome Them

At times, it’s our ignored, damaging routines that disrupt our success.

Our daily activities define our lives.

What you do every day, is what decides your professional career.

That’s why habits are so influential and why more and more digital marketers have to look into their routines.

If you search the web, can find tons of research work on how to build more positive habits. But hardly anything conclusive for digital marketers.

As the digital marketing industry is growing rapidly, the competition becomes fierce, and as a result, all will be successful in their respective field of work.

However, whatever success might mean to you, it is always a result of your daily activities.

Our daily activities contain some good as well as some bad ones. We often consciously or subconsciously ignores to eliminate those harmful routines from our lives.

So let’s focus on eliminating a few bad habits that can help to increase your happiness, productivity, and success in your digital marketing profession.

1. Don’t take things personally

Taking things personally costs us hundreds of hours in repent.

Once you stop over-analysis the sayings of others, you will feel much happier and relaxed.

Next time you feel offended by a statement, ask the commentator what he really meant.

Since communication is versatile, and misunderstandings can happen all the time.

Instead of thinking about what somebody might have meant, just ask.

2. Stop recalling the past

On average, we have 60,000 to 80,000 thoughts crossing our minds per day according to a study and the majority of our thoughts are negativity oriented.

We are either thinking about bad things that could happen in the future or are trapped in the past that we can’t change.

But both are damaging anyway.

Thinking about the future with proper planning and positivity can motivate you. But holding on to the past, quite the opposite.

We can’t change what happened already, so letting go of it is the smartest and most effective thing to do.

What helps us to close the past is taking some time to learn from it for allows us to structure our thoughts based on experience. So, it gets easier to deal with future challenges.

3. Regulate your social media usage

For tons of people, social media is the number one weapon for digital media success.

However, it’s time to re-evaluate how we should use it.

Are you producing and sharing valuable content or just consuming what others share?

Use social media to get motivated and to build deep connections which amplifies your professional effort, not to make yourself odd.

This might sound peculiar, however, by reducing your passive social media usage, you will have a clearer mind with innovative ideas during active hours.

4. Don’t over-stress

With a few simple strategies, digital marketing jobs become stress-free.

As stated above, most of our worry is because we are not present at the moment. We are either concerned about the imaginary future or busy recalling the past.

On the contrary, you will not feel any stress, if you are present at this moment.

By doing meditation and exercise, you will quickly realize that over-stressing does not make sense and harms your career. Plus, it will be much easier to let go of the negative and focus on the positive side of your job.

5. Take control of your sleep

Sleeping can be your number 1 productivity and energy booster.

Getting a great rest is inevitable for a happy, healthy professional life.

Be reachable 24/7 is not smart, but a dumb thing in the corporate world. There is a difference between expectations and requirements. We all have to manage the expectations of our time.

Do activities like writing, meditation, reading, or light yoga exercises to control your irregular sleep cycle.

6. Take control of your diet

What you eat has a major impact on your energy level.

If you want to increase your intensity level at the workplace, changing your diet is one of the quickest and most influential things to do.

Getting rid of junk, unhealthy foods is the first step.

Additionally, make sure to stay hydrated. Drinking adequate plain water is the basic need for a stable and robust energy level.

7. Stop complaining repeatedly

We are all just a part of a process, and all of us are experiencing challenges.

However, those who manage to embrace the challenges with a smile are happier and healthier.

Complaining about things without taking action means inviting negativity.

Nobody likes to be around someone who always complains and spreads skepticism.

Don’t be the person who is increasing negativity, instead of spread positive vibes.

By doing so, you will be happier, and people are going to feel comfortable working with you.

8. Stop pleasing others

Living your life according to the rules of others is the best way to be unhappy.

In the end, you will look back at all the changes you didn’t take to make yourself proud.

Through your work as a digital marketer, you can create your legacy among your peers.

In the end, people (colleagues, bosses, clients, etc.) often remember you for the same reasons.

Start respecting yourself too and saying no to things that you won’t be proud of at the end of your career.

Use every moment you have, to increase your dignity to live up to your own expectations. Instead of pleasing others, create your own glittering professional life story.

7 Ways To Deal With Impatient Clients Before It Hinders Your Agency Growth

Agency owners who often feel insecure - despite being smart, skilled, capable professional teams, this post is for them. They worry that clients may into thinking that they're not good enough. As a result, they live in fear of being "lose the business".

This insecurity is actually fairly common and many agency owners have suffered from it at one point or another. But that doesn't make it any less damaging to a person's confidence and business growth.

So if you feel like you're suffering from similar anxiety syndrome or something like it, know that there are ways to curb these feelings in a healthy, proactive way.

Know the signs.

We often overlook the signs of clients’ unhappiness for whatever be the reason. However, recognizing these signs is the first step toward overcoming them:

• You feel like you "got lucky" when you actually not prepared well and worked hard
• You accept praise when you didn't actually do something right
• You cheat mindfully to escape from the fear of failure
• You avoid reporting real progress report card with confidence
• You're convinced you're not enough

Pay attention to your professionalism, especially when it comes to delivering real work. Do some reflective thinking on what it means to the reputation of your agency.

Here are some tips to help you get started and turn the situation in favor of you:

• You are not the only option
• Humility should not be seen as a sign of weakness
• Let go of your inner carelessness
• Be kind to your client (from the inside, not from outside)
• Track and measure your successes
• Say "yes" to new opportunities
• Embrace the challenges, and use them for improvement

It's really hard to get rid of dishonesty completely - especially if you've had it for years and years. The fact that hugely successful entrepreneurs feel the opposite way after all they've accomplished is evidence that it can be an achievable task.

That's why the best angle from which to tackle your business crisis isn't cheating clients; it's embrace challenges as opportunities.

How I Managed PPC During The Coronavirus Outbreak?

The advertising landscape has reformed virtually almost instantaneously with the spread of the COVID-19.

As a result, the majority of trades shutting down across the world.

This will require advertisers to be more courageous, creative, and patient with our ever-changing situation.

Here are five tips to help you manage your paid search ad campaigns during this pandemic as unofficially it's not over yet.

1. Plan to intact business value props

In many cases, businesses have shifted to promote different products or services that have more demand in the current scenario.

Check if your product or service be considered essential now?

If your product or service can be fit into or can be modified to fit into a necessity, shift into a temporary plan to promote these initiatives.

Also, explore possibilities of providing complete online solutions.

Review the current campaigns and determine if the messaging (in ads and/or on landing pages) is still a good fit and what should be added/edited to accommodate the shifting landscape, for example:

• Revise CTAs like “Visit us in-store”
• Review images with people in groups or close-contacts
• Add curbside pickup information
• Edit shipping information with revised delivery timeline etc.
• Review hours of operation and any deviation from the normal operation hours
• Messaging on your company’s response to the present crisis

Some of these can be used in the primary ad copy and on the landing page, but don’t forget to utilize ad extensions such as site links and call-outs to convey the information optimally.

Be sure to match messaging clearly between the ad copies and the corresponding landing page.

Keep the brand’s value proposition and continue to embrace the challenges because users are now picky more than ever.

It is advisable to recognize the severity of the current crisis and take a custom marketing approach.

Don’t make it difficult for you to recover the lost ground later.

2. Match budget with spend

Now is a good time to reconcile your allotted budget and actual spend on ads.

You may want to shift budgets into those products or services that have more chance to succeed during this global emergency.

At the same time, you definitely do not want to hamper the performance of the best campaigns to maximize results.

So make some smart moves to manage PPC on a small budget optimally.

To do that, first, take the time out to analyze the budget and actual spend simultaneously to find out whether the budget has been distributed and utilized throughout the campaigns optimally or not.

Depending on the ROI, instead of adjusting the ad budget too much, consider improving conversions to beat campaign spend.

This will help you run campaigns successfully with limited ad budgets and aim for other critical campaign management tasks.

Smart Bidding is a feature available inside Google Ads that will help you automate the process and other platforms offer automated bidding features too to maximize conversions.

This allows the platforms to automatically adjust CPC bids based on historical search behavior and contextual data in real-time to match the advertiser’s goals.

This automation feature powered by machine learning and artificial intelligence can help you be the most agile as customers’ behaviors quickly change.

Do check your maximum CPC, target CPA, and target ROAS while using these features.

3. Research on search behavior

While people are maintaining social distancing, they will still be browsing, and pay for stuff online.

For example, many are searching for solutions that can be obtained virtually and turn-around times for delivery of solutions is pretty much normal.

So if we craft ad copy or ad extensions along with a landing page to showcase benefits like free delivery, fast delivery, curbside pick-up, porch drop-off, etc., then we will have a fair chance over others to get the business.

Another example, depending on your industry, will likely see minor or major changes in search queries triggering your ads.

This will require a two-pronged strategy:

• Reactive: Reviewing CTR and conversion rate on search terms and ads.
• Proactive: Forecasting searches that may trigger your ads and create negative keyword lists (to keep Quality Scores as high as possible) that can be applied and easily manageable across campaigns. A great tool to do research on search behavior for building an effective list of negative keywords is Google Trends.

4. Diversify channels

People staying at home will be consuming more content digitally and using more online communication tools than ever before.

Facebook reports a 50% increase in utilization, with voice and video calling more than doubling on Messenger and WhatsApp respectively.

With a large percentage of users centered on and around messaging, groups, and live streams, Facebook says many of these features are not commercialized yet, so they are seeing a decrease in ad revenue.

Despite this, overall, many people are returning to Facebook who had previously abandoned the platform over privacy concerns.

The decline in revenue in many digital ad platforms means there is an opportunity for advertisers to face less competition and increase market share without incurring extra costs.

The chance to reach more prospects through PPC and paid social ads is now in full swing.

Opportunities worth exploring now as opportunists can think about:

• Expansion to the Google Display Network and Microsoft Audience Network
• YouTube and in-video ad placement options
• Pinterest for consumers discovering products for buying
• Twitter, Facebook, and LinkedIn Ads, but with a strong yet custom campaign management approach

5. Back to basics

At some point, the quarantine will be lifted - in whole or in part.

When that happens, buyers will be ready to get outside and re-engage.

Whether that will be with the same level of enthusiasm as pre-virus is yet to be seen.

But it’s not good to feel worried unnecessarily about any and all future changes.

When we talk about getting back to basics, we suggest that people have become too concerned with complicated imaginary details or new theories and should concentrate on simple, important ideas or activities. Nurtured carefully, the businesses can once again get back to basics.

Stay safe.

8 Daily Habits That Are Drastically Improving My Facebook Ads Campaign

These habits will help you in the Facebook Ads campaign setup, run, and optimize better.

Very often, what stands in between success and you is you - your attitude, your habits, your actions, and your beliefs.

Here are the 8 daily habits - they’ve drastically improved the performance of my Facebook Ads campaign - they’ve made my campaigns more productive and increased my ROI.

1. Putting my smartphone on airplane mode before sleep

I feel good to wake up with zero notifications, zero alerts, and zero messages.

Checking your campaigns from the phone first thing after waking up increases your stress levels and hinder your brain for creativity. More importantly, it automatically sets you in a reactive state instead of a proactive one - you give away your peace to your reactions to campaign alerts. Your brain becomes overwhelmed with information.

Putting my phone on airplane mode ended this vicious cycle. I now wake up stress-free, distraction-free, and stay always energetic to manage my ad campaigns.

2. Meditating every day

I’ve been building the habit of starting my morning with a mediation session and I’ve noticed a considerable difference in my thought process.

It helps me find calm and clarity while also allowing me to think critically on campaign optimization tasks.

3. Do exercise every morning

Doing exercise makes me more flexible now.

With some stretching and meditation, through daily exercise, I begin my day mentally focused and emotionally calm which helps me accept the usual ups-n-downs of campaign performance.

4. Performing appreciativeness

Every day before sign-off, I check my ad account and ask myself: “What have I achieved today?” And then I map it to campaign KPIs.

That’s it. And this habit helps me go to bed in a much more positive state.

You can look back over the week and find a lot of small steps you took to improve the ad campaigns’ performance and were glad. That’s called self-appreciation, and isn’t it worth being cheerful for?

5. Writing every day

Writing has given me more clarity. I wrote down my campaign’s goals to reflect on their progress periodically.

This, in turn, makes me more aware of my situations and clearer of what I need to excel in my ad campaign’s performance.

Writing also helps me stay aligned with concepts and ideas; I can never forget to try new things when writing them down.

I’ve become a more productive, self-aware, and disciplined ad campaign manager because of the habit of taking notes on important observations related to my campaigns.

6. Practicing consistency

Whatever it is you want to achieve through running ad campaigns, there’s only one thing that will get you there: consistency.

Consistency transformed my thinking about building better campaigns to achieve my goals. The campaign analytics tool is the act of tracking your campaign performance so you can measure your progress as you work toward conversions and ROI.

Define a list of KPIs you want to track for a campaign. Around that, set an actionable plan. Then split the entire plan into smaller modules to make it simpler. Here your goal is to not break the chain of modules - so that you can meet KPIs on time. For all these, you need dedication - and dedication comes with consistency. Just keep moving forward.

7. No more chasing ROI blindly

I used to chase ROI. I set unrealistic campaign goals, I pushed myself too hard, and eventually, I easily become fatigued. And ultimately, my ad campaigns fail to deliver.

That’s when I decided this:

I will stop chasing ROI blindly, and I will make sure to do everything step-by-step to generate ROI. Progressing gradually means analyzing your campaign properly and giving adequate time to every optimization method it deserves. It means you are not afraid to make any changes to your campaign settings. It means not over-optimizing the campaigns for the sake of quick ROI. It means taking a systematic approach to reach a level of optimization backed by proper campaign data analysis.

Sure, ROI is important but the point I want to establish here is, focus on progress, not on the end result. Progress (no matter how little it is) means actively working towards your goals, one small step at a time. Steady progress means you are managing the campaigns without self-inflicted pressure.

8. Practicing innovation

Reading expands our minds and boosts our creative imagination. That’s why I turn to an article online.

The idea is simple: There’s a wealth of knowledge out there and the more relevant input I consume, the more output I can produce, so I do my best to read every day and learn something new – and then apply it in my ad campaigns optimally.

If you search on the web for tips on Facebook Ads campaign optimization or get the best results on Facebook Ads, you will see many resources available to explore. You will get some fantastic hacks like -

• Optimize your Facebook Ads' likes and shares
• Use the FTO (fast take off - Facebook's Accelerated Delivery option) method
• Optimize your ad schedule
• Utilize image rotation optimally in ads
• Optimize your ad placement
• Always A/B test your ideas
• Test highly distinguished variants
• Select the right campaign objective and many more..

- to optimize an advertising campaign. Sure, these are all fine. But I decided to cover some points that are unconventional yet essential for optimizing paid social campaigns. I have applied all these habits/tips/techniques in my own life and observed tremendous growth in the performance of my Facebook Ads campaigns. The reason is simple, to optimize your campaigns, first learn to optimize your body and mind.

Good luck!

5 Habits of Highly Dependable Account Managers

Sharing some easy-to-follow steps to create meaningful changes in your relationship with clients.

If you want to be more dependable in eyes of your clients, where is the best place to start?

To me, the answer is pretty clear: confidence.

It’s what separates the reliable from the rest. It’s that inner feeling of motivation that enables you to face any challenges.

Confidence is a universal characteristic that (almost) any client is keen to find in you.

So how can you become more dependable? Read below.

I. More gentleness, less judgment.

If you want to be more reliable, you must first start by relying on others. Every single person on the planet has their flaws & limitations. So if you can accept them, others reciprocate.

When you develop the ability to understand the rationale behind the client’s annoyance, it allows you to empathize with their circumstances to create common ground.

II. Ask great questions.

The reality is that people love talking about themselves. So listen, take mental notes of what clients say during the conversations, and ask more about their favorite topics. You’ll be surprised at how positively people react when it becomes clear you’re sincerely listening to what they have to say.

III. Greet them by their preferred name.

When you are in a client meeting, don’t be shy to say their first name several times during a conversation. Even if it’s just during the initial greeting, we can make others feel much respected when saying their name instead of Sir/Ma’am, etc.

IV. Create a great first impression.

Most people decide if they like you within the first few minutes of meeting you. So act accordingly.

We all know somebody who doesn’t feel confident inside, often loses eye contact while talking, and wants to escape from the discussion. As a result, they make an awful first impression on those they meet.

Making a lasting impression is basic to your trustworthiness. So look in the eye of your client, give a firm handshake, and show positive body language to ensure that client wants to see you again.

V. Smile more.

People tend to be friendlier if you choose to match the positive body language of the other person. So if you lightly smile during a conversation with the client while making eye contact, it creates a level of social intimacy and bonding.

If you check minutely, these five habits are influential and interconnected with each other. I have written this post based on my days in agencies.

Cheers!

Introduction to Statistics - Measurement scales and statistical tools

As we know every subject has its origin, development stages, scope, uses and limitations. In “Introduction to Statistics”, we will discuss origin and development, definition, scope, uses and limitations of statistics. In our daily life we are using statistics knowingly or unknowingly, because

1. Most of the decisions taken by us being are based on past experience
2. Future events are also predicted by using the past behavior of that particular event

Statistics is a branch of science which deals with collection, classification, tabulation, analysis and interpretation of data.

MEASUREMENT SCALES

In Statistics, act of counting and measurement is divided into 4 levels of measurement scales known as

1. Nominal Scale
2. Ordinal Scale
3. Interval Scale
4. Ratio Scale

1. Nominal Scale
Under Nominal Scale we divide the objects under study into two or more categories by giving them unique names. Nominal scale is used when we want to categories the data based on the characteristics such as gender, race, region, religion, etc.

Example, (i) Classification into different categories based on gender

(ii) Classification into different categories based on Meal

(iii) Classification into different countries based on Continents

2. Ordinal Scale

As we already know order does not make any sense in nominal scale. So if in a measurement scale orders also make sense then, this scale comes under Ordinal scale. It is used when we want to measure the attitude scores towards the level of liking, satisfaction, preference, etc. 

Example, based on economic condition of a family, generally families of a society are divided into three categories: Higher class family > Middle class family > Lower class family. But the actual difference cannot be measured, as we can only give order/rank. 

3. Interval Scale

In interval scale actual differences can be found. Say, if I = [12, 18], then length of this interval (here we are using the concept of interval) is 18-12 = 6, i.e. difference between 12 and 18 is 6, i.e. we can find the difference between any two points of the interval. Interval scale includes +, - in addition to >, < and =, ≠.

From above three definitions we have learned,

• Nominal scale gives only names to the different categories
• Ordinal scale moving one step further and provides the concept of order between the categories also
• Interval scale moving one step ahead to ordinal scale and also provides the characteristics of the difference between any two categories

4. Ratio Scale

Ratio scale is the highest level of measurement because other than names, orders and characteristics of difference; ratio scale also provides natural zero (absolute zero). In ratio measurement scale values of characteristics cannot be negative.

Ratio scale is used when we want to measure weight, height, length, age, mass, time, etc. Ratio scale includes x, ÷ in addition to +, -, >, <, =, ≠ . 

One of the advantages of measurement scale is that these help us to decide which statistical tool should be used in a given situation.

Based on information provided by measurement scales, their levels from lowest to highest are nominal, ordinal, ratio and interval

That is why all the Statistical tools applicable on the lower scale will automatically be applicable on the next level. It is understood that statistical tools which are permissible for nominal will be permissible in case of ordinal and so on. Advantages of measurement scale are that these help us to decide which statistical tool should be used in a given situation.

MEASUREMENT SCALE	PERMISSIBLE STATISTICAL TOOLS	LOGIC/REASON
NOMINAL SCALE	Mode, chi-square test and run test	Here counting is only permissible operation
ORDINAL SCALE	Median all positional averages like quartile, Decile, percentile, rank correlation	Here other than counting, order relation (less than or greater than) also exists
RATIO SCALE	Mean, SD, t-test, f-test, ANOVA, sample multiple and moment correlations, regression	Here counting, order and difference operations hold
INTERVAL SCALE	Geometric mean (GM), Harmonic mean (HM), Coefficient of variation	Here counting, order, difference and natural zero exist

Permissible Statistical Tools

For my next blog post, we will discuss on different types of data.

9 Tips To Recover Your PPC Campaign Performance In 2020

With 2020 bringing so many ups and downs how do you safeguard your PPC campaign performance? 

Tips to do PPC advertising successfully

Over the past few months, PPC or pay-per-click advertising has lost some ground due to the COVID-19 outbreak but now out to become again a promising online advertising solution for businesses of all types.

In the digital era, PPC advertising has a substantial impact on the success of a business that grows online. Not only PPC ads improve your leads, but they also increase sales. Even Google confirms that PPC can boost brand awareness by 80%.

If you’re the PPC campaign manager of an organization, but not getting enough success out of your advertising effort, this post is for you.

I am sharing a few actionable tips that will considerably improve the performance of your campaigns, but first, let’s quickly understand what precisely PPC ad is. If you already know, you can skip this section.

Unlike most online advertising methods, PPC is well-known to provide better control over your advertising costs as it enables you to analyze your ad clicks in real-time.

Nine advice to boost your PPC campaign performance -

1. Have a clear goal

Until you have a clear and measurable goal, you can’t optimize your PPC campaign properly. Remember, your goal is the foundation of your optimization process. If you don’t have an accurate road map to follow, you won’t reach your target. Firstly, you need to decide what you want to achieve from your paid search ads. Depending on your business requirements, your goal could be:

• Getting traffic to your website
• Getting leads
• Improving sales

Always set clear and realistic goals. They should encourage your entire team to work toward the completion of your company’s goals.

2. Use the right keyword

In any PPC campaign, it is critical to select the right keywords. Although Google provides you a tool (Keyword Planner) to create a keyword list based on your set criteria, to ensure the success of your campaign, you must choose the keywords that have a high potential, which means typically high searches with moderate or low competition.

Check the success probability of keywords before including them in your ad copy. Choose the ones with supreme potentiality.

If your target audience resides in a different geographical location, it is advisable to figure out which keywords have maximum search possibilities in their region. Choose keywords wisely as not all will be beneficial in terms of quality output. You may need to use more than one tool if you want to invest in keywords with more confidence.

3. Optimize the value of keyword (keyword score)

One of the primary reasons most PPC campaigns tumble is, they have too many keywords. So, avoid keyword congestion. Instead, your aim should be to improve each finalized keyword’s quality score. Three of the primary factors that define the quality of your keywords include:

• The relevancy of your keywords to your ad copy
• Click-through rate (CTR)
• The relevancy of your keywords to your landing page

Here are some guidelines to improve the quality score of your keywords -

• First of all, check out whether or not your ad copy is properly aligned with the search objective of your selected keyword. You should focus on crafting headlines that are relevant and can hit the pain points of your targeted viewers.
• Figure out the number of clicks your every keyword receives. Keywords with high CTR will cost you less, help you generate quality traffic, which can improve your conversion rate.
• You can use DTR (Dynamic text replacement) and Dynamic Ads features to match your ad’s copy with searched keywords and with the content of your landing page. It will help you show personalized content to your targeted audience for each ad.

4. Build a list of negative keywords

Negative keywords can save your campaign budget to a great extent as it prevents your ads from being triggered by inappropriate searches. These keywords help you avoid junk traffic hitting your account. For example, if you deal with iPhone only, but your ads are being displayed for searches like iPod, iWatch, and iPad too, then you can add those keywords into your negative keyword list.

5. Create an engaging ad copy

Ad copy plays a major role in shaping the success of your campaign. So, put some serious efforts into constructing engaging ads.

Check out some quick instructions to craft exceptional PPC ads:

• Due to space limitations, you need to use each character in your ad very smartly; as writing convincing ad copy while adhering to all the restrictions is an art. Your ad copy should clearly state your USP and reveal why people should choose you over your competitors
• Try to be as relevant as possible. As mentioned above, match all your ads with their pertinent landing pages and keywords respectively
• Make eye-catching headlines
• Don’t overlook adding a compelling call-to-action
• Consider using power words such as Instant, Hurry, Exclusive, Free, Now, and more to trigger a psychological or emotional reaction from viewers

6. Utilize retargeting

A high bounce rate is a common thing in PPC advertising. Well, retargeting and remarketing is an ideal way to capture those bounced visitors if you are considered those as missed opportunities. You can use it re-capture the attention of prospects who are still in the awareness or consideration phase. Retargeting enables you to show targeted ads to shoppers who have already viewed your products or services (or visited the landing page). There are several ways you can boost the performance of retargeting to increase your conversion rate and return on investment. For example, you can try out -

• Different behavioral retargeting
• Lead magnets
• Work with famous influencers in your specific niche
• Re-engage people with abandoned shopping carts
• Up-sell or cross-sell to existing consumers
• Showcase different product categories and more

7. Utilize ad extensions

Add extensions to the ads are an ideal way to unveil added information about your product or service. There are two types of ad extensions:

• Manual Ad extensions
• Automatic Ad extensions

A manual ad extension is a customizable addition that further has many extension types such as site link, location, call, review, call out, etc. In contrast, automatic ad extension works automatically. Similar to manual ad extension, it also has quite a few types such as customer rating, the previous visit, dynamic site link, and more.

8. Run mobile-optimized campaigns

Today, when around half of the global population uses a smartphone, you can’t overlook mobile devices when creating your PPC campaign. Make sure your landing pages are mobile-friendly so that you can get the optimum benefit out of your campaign. Give more attention to campaign analytics data as behaviors of mobile users are distinct and they do not surf the web like traditional searchers. For example, mobile users do not type much and instead tend to use the voice search feature. You should also select keywords accordingly. You may also look for ways to reduce form size on your landing pages rationally in order to reduce typing for mobile users.

9. Keep track of campaign performance

To ensure the profitability of your campaign, you need to monitor it regularly. Some PPC account managers don’t invest adequate time to analyze their campaigns, which is another basic reason some PPC campaigns fail.

Don’t ignore the importance of systematic monitoring as it will help you gain valuable actionable insights to increase the performance of your campaign. If you’re using Google Ads, Google Analytics and Search Console should be convenient tools for you.

However, if you want to improve its effectiveness, you can invest in an automated solution that is capable of offering real-time reporting. If you can automate your Google Ads reporting, you can quickly find out critical information that you can use to optimize advertising strategies and enhance the performance of the PPC campaign. You can create some custom alerts for you inside Google Analytics so even the slightest change in your campaign’s performance gets your attention automatically and almost instantaneously.

No matter what the shape and size of your business are, PPC advertising can help you gain greater visibility on the web and boost conversion from online channels. However, to ensure your campaign is functioning as per the plan, you need to follow specific steps. In this post, we made you acquainted with knowledgeable information that will surely take your marketing campaign to the next level.

Share your views and questions in the comments below.