These habits will help you in the Facebook Ads campaign setup, run, and optimize better.
Very often, what stands in between success and you is you - your attitude, your habits, your actions, and your beliefs.
Here are the 8 daily habits - they’ve drastically improved the performance of my Facebook Ads campaign - they’ve made my campaigns more productive and increased my ROI.
1. Putting my smartphone on airplane mode before sleep
I feel good to wake up with zero notifications, zero alerts, and zero messages.
Checking your campaigns from the phone first thing after waking up increases your stress levels and hinder your brain for creativity. More importantly, it automatically sets you in a reactive state instead of a proactive one - you give away your peace to your reactions to campaign alerts. Your brain becomes overwhelmed with information.
Putting my phone on airplane mode ended this vicious cycle. I now wake up stress-free, distraction-free, and stay always energetic to manage my ad campaigns.
With some stretching and meditation, through daily exercise, I begin my day mentally focused and emotionally calm which helps me accept the usual ups-n-downs of campaign performance.
That’s it. And this habit helps me go to bed in a much more positive state.
You can look back over the week and find a lot of small steps you took to improve the ad campaigns’ performance and were glad. That’s called self-appreciation, and isn’t it worth being cheerful for?
This, in turn, makes me more aware of my situations and clearer of what I need to excel in my ad campaign’s performance.
Writing also helps me stay aligned with concepts and ideas; I can never forget to try new things when writing them down.
I’ve become a more productive, self-aware, and disciplined ad campaign manager because of the habit of taking notes on important observations related to my campaigns.
That’s when I decided this:
I will stop chasing ROI blindly, and I will make sure to do everything step-by-step to generate ROI. Progressing gradually means analyzing your campaign properly and giving adequate time to every optimization method it deserves. It means you are not afraid to make any changes to your campaign settings. It means not over-optimizing the campaigns for the sake of quick ROI. It means taking a systematic approach to reach a level of optimization backed by proper campaign data analysis.
Sure, ROI is important but the point I want to establish here is, focus on progress, not on the end result. Progress (no matter how little it is) means actively working towards your goals, one small step at a time. Steady progress means you are managing the campaigns without self-inflicted pressure.
The idea is simple: There’s a wealth of knowledge out there and the more relevant input I consume, the more output I can produce, so I do my best to read every day and learn something new – and then apply it in my ad campaigns optimally.
If you search on the web for tips on Facebook Ads campaign optimization or get the best results on Facebook Ads, you will see many resources available to explore. You will get some fantastic hacks like -
Checking your campaigns from the phone first thing after waking up increases your stress levels and hinder your brain for creativity. More importantly, it automatically sets you in a reactive state instead of a proactive one - you give away your peace to your reactions to campaign alerts. Your brain becomes overwhelmed with information.
Putting my phone on airplane mode ended this vicious cycle. I now wake up stress-free, distraction-free, and stay always energetic to manage my ad campaigns.
2. Meditating every day
I’ve been building the habit of starting my morning with a mediation session and I’ve noticed a considerable difference in my thought process.
It helps me find calm and clarity while also allowing me to think critically on campaign optimization tasks.
It helps me find calm and clarity while also allowing me to think critically on campaign optimization tasks.
3. Do exercise every morning
Doing exercise makes me more flexible now.
With some stretching and meditation, through daily exercise, I begin my day mentally focused and emotionally calm which helps me accept the usual ups-n-downs of campaign performance.
4. Performing appreciativeness
Every day before sign-off, I check my ad account and ask myself: “What have I achieved today?” And then I map it to campaign KPIs.
That’s it. And this habit helps me go to bed in a much more positive state.
You can look back over the week and find a lot of small steps you took to improve the ad campaigns’ performance and were glad. That’s called self-appreciation, and isn’t it worth being cheerful for?
5. Writing every day
Writing has given me more clarity. I wrote down my campaign’s goals to reflect on their progress periodically.
This, in turn, makes me more aware of my situations and clearer of what I need to excel in my ad campaign’s performance.
Writing also helps me stay aligned with concepts and ideas; I can never forget to try new things when writing them down.
I’ve become a more productive, self-aware, and disciplined ad campaign manager because of the habit of taking notes on important observations related to my campaigns.
6. Practicing consistency
Whatever it is you want to achieve through running ad campaigns, there’s only one thing that will get you there: consistency.
Consistency transformed my thinking about building better campaigns to achieve my goals. The campaign analytics tool is the act of tracking your campaign performance so you can measure your progress as you work toward conversions and ROI.
Define a list of KPIs you want to track for a campaign. Around that, set an actionable plan. Then split the entire plan into smaller modules to make it simpler. Here your goal is to not break the chain of modules - so that you can meet KPIs on time. For all these, you need dedication - and dedication comes with consistency. Just keep moving forward.
Consistency transformed my thinking about building better campaigns to achieve my goals. The campaign analytics tool is the act of tracking your campaign performance so you can measure your progress as you work toward conversions and ROI.
Define a list of KPIs you want to track for a campaign. Around that, set an actionable plan. Then split the entire plan into smaller modules to make it simpler. Here your goal is to not break the chain of modules - so that you can meet KPIs on time. For all these, you need dedication - and dedication comes with consistency. Just keep moving forward.
7. No more chasing ROI blindly
I used to chase ROI. I set unrealistic campaign goals, I pushed myself too hard, and eventually, I easily become fatigued. And ultimately, my ad campaigns fail to deliver.
That’s when I decided this:
I will stop chasing ROI blindly, and I will make sure to do everything step-by-step to generate ROI. Progressing gradually means analyzing your campaign properly and giving adequate time to every optimization method it deserves. It means you are not afraid to make any changes to your campaign settings. It means not over-optimizing the campaigns for the sake of quick ROI. It means taking a systematic approach to reach a level of optimization backed by proper campaign data analysis.
Sure, ROI is important but the point I want to establish here is, focus on progress, not on the end result. Progress (no matter how little it is) means actively working towards your goals, one small step at a time. Steady progress means you are managing the campaigns without self-inflicted pressure.
8. Practicing innovation
Reading expands our minds and boosts our creative imagination. That’s why I turn to an article online.
The idea is simple: There’s a wealth of knowledge out there and the more relevant input I consume, the more output I can produce, so I do my best to read every day and learn something new – and then apply it in my ad campaigns optimally.
If you search on the web for tips on Facebook Ads campaign optimization or get the best results on Facebook Ads, you will see many resources available to explore. You will get some fantastic hacks like -
- Optimize your Facebook Ads' likes and shares
- Use the FTO (fast take off - Facebook's Accelerated Delivery option) method
- Optimize your ad schedule
- Utilize image rotation optimally in ads
- Optimize your ad placement
- Always A/B test your ideas
- Test highly distinguished variants
- Select the right campaign objective and many more..
- to optimize an advertising campaign. Sure, these are all fine. But I decided to cover some points that are unconventional yet essential for optimizing paid social campaigns. I have applied all these habits/tips/techniques in my own life and observed tremendous growth in the performance of my Facebook Ads campaigns. The reason is simple, to optimize your campaigns, first learn to optimize your body and mind.
Good luck!
Good luck!
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