SEO: Warrior vs. Worrier

Do you want to face reality or refuse to face reality?

Be an assailant, not a victim.

Meet worrier.

You are a good SEO. You show up at work on time every day, are friendly with your colleagues, and get the tasks complete on time. Though you are a little scared about your career because you are having trouble coming up with new ideas to counter the challenges commendably.

You are not sure about your own abilities so just goes the office and follow directions every day blindly.

Meet warrior.

You are a good SEO too. You also attend the office on time every day and are friendly with your collaborators. Your desire is to become a great marketer and eventually make your positive mark on the industry. You know that to do so, you need to stay humble, network with great professionals and learn from them marketing better.

You read blogs, participate in forum discussions, and then apply in the work to gain hands-on SEO experience. You have a plan in place to connect with like-minded digital marketers using the internet.

You have enough self-belief and have the courage to face problems.

Be like a warrior.

Now is the time to push back all your worries, invest time, and effort in shaping your SEO career.

There is always time to start fresh. So think like a warrior for your better future.

5 Best Digital Marketing Interview Tips

Hey, Mate!

Anxious while preparing for interviews?

It is not about just bagging your first job after college, but also about giving your career a steady start.

You might have the right qualifications, experience, and qualities, but how you convey the same to the interviewers matters the most.

The big question here is, how do you sell yourself in a digital marketing interview?

After serving in the IT industry for more than 10 years now, I still sweat both inside and outside while appearing for an interview. However, the rate now reduced much and during the journey, I discovered a few things and working on my improvement.

So, how do I prepare for a digital marketing interview?

I am sharing my discoveries with you too so you need not apply for 100+ jobs like me because of some self-created mental yet easily curable blockages.

Moreover, I am sure, like me, working continuously on the below-mentioned tips will not only serve you in job interviews but also in your life.

5 non-technical yet important tips for any digital marketing job interview:

• Avoiding eye contact: Making eye-to-eye contact with the person taking your interview is absolutely critical. If there are many, you must roll over your eyes as many possible as talking to you simultaneously. I believe, with that, you able to create a stronger bonding with them in a short span of time.
  
  
• Poor inactive posture: Your posture especially when you are listening and sitting idle in front of a group of people, is one of the clearest indications of the level of confidence you are carrying with you at that moment. A straight back, parallel open legs, and stretched hand on the arms of the chair should do well.
  
  
• Not smiling: People love you a lot more if you show them your little gratitude. Like sitting rightly or making eye contact, a gentle smile always gives your interviewer an extra bit of relief. Those who kept an honest smile on their face, also able to handle pressure better than others do when the situation knocks on the door. You may be genetically tuned not to smile very often but a pleasing personality with a smiling face means a win-win situation. Please that does not mean, you should laugh unnecessarily and loudly to catch other's eyes.
  
  
• Talking too much: Speaking well is necessary but often we forget, speaking too much somewhat annoying especially if you are sitting long and taking interviews after interviews. Here, my suggestion is, trying to measure the reaction of the interviewer first and then elaborate on any topic if needed or if get chances. Else, a precise answer is always admirable.
  
  
• Not listening: You should always allow the interviewer to finish talking before replying. Remember, interviewers also check your listening skill besides your fluency in speaking. Let them interrupt you while you are answering but you should never.

You can prepare for your job interview by talking to yourself in front of a mirror, a homemade recipe, which will help you correct common problems with your job interview sickness.

How Does A Man Find His Purpose?

Hi Folks,

Years ago, I made a mistake. I enrolled myself to complete my graduation. Within a few days, I knew that something was wrong.

I sensed it.

Despite the sensitivity, I continued. Kept attending classes to finish the course.

Nevertheless, inside I was neither committed and not persistent.

It is a dangerous state of mind that you are doing something uninterrupted but discontented. It can work for you or against you. I inherited this skill perhaps from my parent.

Then again, regardless of the objection from inside I finished my three years graduate program from the university.

Because I was unsure about my strengths.

I had selected the commerce stream. Although I did not want to become an accountant or was seeking any management role in business.

I was like water and the choice was something like oil.

Naturally, it did not mingle.

Quite expectedly, I did not find any job after my graduation and made another mistake.

I decided to become a software programmer. My accounting career was suddenly replaced by a programming course – an e-commerce application development certification course, from a reputed training institute.

Initially, I felt more at ease.

Somewhat comfortable.

However, after 3 months, when I did my first test project where a team of three trainees had to collaborate to build a program similar to MS Notepad, that familiar ominous feeling back again inside me.

Despite this conflict, I finished my one-year high-end computer training and this time too I failed to secure a job in the IT industry.

At that time, I was confused more than ever.

After a few years of struggle, I finally get a job in the digital marketing field. I am still struggling though, but not anymore to build my career, or secure my job, but to give back something to the online marketing community.

Anyways, almost a year ago, I headed to an unfamiliar city with a new job. It is a great organization with supportive friendly colleagues.

However, the feeling persisted and I can feel it.

Going to the office every day is a routine for me. I looked at some of my friends and family members who liked their work.

Whereas some others just looked exhausted, sleepy, and skeptical.

My professional career as a web marketer is now 12 years long and now I decide to do something different.

I need to find why I am on this earth and want to help people who did not know the real power of search engine marketing but want to know it.

Recently I met some young energetic people who want to become professional digital marketers.

Unfortunately, all of them did the same mistake that I did at a young age - without thinking much, enrolled for a course paying a hefty fee.

In my time, I can at least say as an excuse, there was not much exposure in career counseling or options or availability of web to make an informed decision. However, these people cannot use that as an excuse for them. Then why they choose the wrong path for them?

Does this mean, even if we have a Smartphone with an internet connection all the time, we are not progressing in the right direction?

Therefore, I decided to write my experience in the form of blog posts and publish them so I can help others from suffering inside. Thus, I am now writing regularly.

This is my way to return the favor to the society where I belong.

The journey is on.

I decided not to settle down for permanency.

When people typically start thinking about coming back to their hometown from abroad, I did just the opposite - left my hometown alone for the first time in life and headed towards a new place.

I must respond to my inner calling.

I wanted more from life.

Started looking around.

Obviously, it was scary as I moved to the unknown.

However, I survived.

It took me months to settle down.

Leaving your family and friends was not an easy decision for me I ever made.

Along the way, there were smiles, pain, and encounters.

However, I accepted everything.

Because slowly I am discovering my passionate purpose in life.

I am much better now in every aspect of life.

You all also try hard to figure out your passion and design life accordingly to live peacefully.

I am always here to help you. Let me know if you need me.

Have a great time ahead.

Best,
Partha

Reinvent YOUR Thoughts - Then Reinvest On Digital Marketing Training

I often see ads like, an intensive online training program designed to help you discover and fix what is wrong with your digital marketing processes, and efficiency. By the end of our course, we will issue you a certificate to succeed at career and job hunt.

It pokes me all the time, neither of these ads claims that you will have the clarity and confidence to enjoy your professional duties.

I checked many institute’s digital marketing curricula and really feel disappointed when not found anything like -

• Discover the area of interest for work you should be focusing on
• Build processes for better acquainted with change
• Automate routine work to free up your time for experimentation
• Craft an ideal relationship between the landing page, ads, and your keywords
• Protect your money by investing intelligently in social media

Digital marketers need less training on character limits in the title tag or keyword density and proximity; rather they need more brush-up psychologically.

Unless they rebuild their thought process, no training or nothing can help them to become a true digital marketer.

I believe we need next-level direction to rebuild the way we think about what actually digital marketing is. Every passing day, people start believing that digital marketing is easy. Building a career in SEO is easy too - just get 3-6 months of training from an institute to start a career in SEO.

Please get out of your illusion, unplug from the gimmicks surround you, clear your mind, and become an SEO professional through hard work not by holding any certificate.

The focus should be on:

• Professional- or self- counseling
• Participate in communities to follow/understand how others are approaching
• Stay healthy, avoid junk foods, drink plenty of water, take rest, meditate, and do exercise

The result will be positive. Trust me. If you stay honest, nothing can stop you from progress not only in your career but also in life.

I am telling you so you can prepare and must not suffer like me.

If you check your surroundings, you will see that opportunities are there, only you need to take a little initiative.

Since the digital marketing industry is booming worldwide and evolving side-by-side, hence you should ready first mentally to face challenges and always expect the unexpected.

I request you to consider the depth of the digital marketing industry first carefully and then jump into the deep water to refrain from future frustration. If you know, you need mental transformation then get ready to act fast.

Excited about your growth!

Partha

Digital Marketing Agencies FAILED on Their PPC Education

Over the past few months, I have been searching for a school for my little son (My family just relocated to a new city).

Essentially, I have been doing Google searches. I searched for everything from review, to curriculums, to boards, to locations, to fees.

In the course, I have clicked on ads too. Way more than I generally do. Because professionally I am running Google Ads campaigns for my employer. I know the cost of clicking on ads very well.

What promptly turn out to be to me was the absence of good practices in managing ads.

In searching for a school for my kid, I Google all kinds of terms around "play school" and "Montessori education" or "nursery schools near me".

Let me tell you frankly, the experience was shocking.

Renowned schools and the wealthiest institutions in the education market are dominating the paid ads space.

It seems to me (from the way ads were functioning), schools should have hired some "professional agencies" as they are aggressively bidding on keywords around "daycare" and "preschool" and "kindergarten" to run campaigns on behalf of them.

However, the unhappiness occurs after I clicked on a few ads.

Upon clicking any ad, I landed on either the home page or the application form page.

They bid on the keywords like "childcare" and "toddlers", but they are not highlighted such as facilities, achievements, infrastructure, awards and recognitions, safety measurements, process, timings, the background of teachers, and the staff. I am not saying you put all the information in one place - over-information is dangerous as like a lack of information. You need to maintain the right balance.

There is a massive gap. It is very frustrating to me as a parent to find it difficult to get all this information easily. Rather they are pushing me to get the registration done.

Sure, the agency may have a contract - paid per successful registration.

I was willing to pay any reasonable amount for my son to enjoy the journey he is about to start. I was also looking for “installments” if any so I can avoid paying a lump sum amount.

However, I have not seen any such information.

The solution for this is simple: create landing pages according to your searcher’s psychology.

My intent as someone looking for a nursery school admission is vastly different from someone looking for generic information about a school. So accordingly select your page.

Instead, these landing pages just pushed me to their generic goal funnel without categorizing properly based on analyzing search intent.

What a waste of money! Not only I leave the site unhappily, but also my whole experience was unpleasant online. If things remain the same, I am sure the ad management team is struggling with their poor quality score.

If you are not using landing pages correctly, your time on selecting keywords and creating ads will have no meaning.

If you are serious about PPC ads, then stop sending users to a generic landing page because in return you will gain nothing. Better, take a moment to create a unique experience for visitors and promote our own brand.

Many people are ready to spend the money online today but unfortunately, the confusing landing pages hinder them to proceed.

Therefore, I ended up searching in my neighbors for their face-to-face feedback. Overall, it was a disappointing online experience for me.

Please do not do this to your customers. Please do PPC marketing in a good manner.

Provide exceptional landing page experience.

Yours,
Partha

10 Easy Ways to Become A SEO Warrior Mentally

Success in any profession requires a tough mind. You can have all the knowledge, but if you are mentally fragile, you will fail.

I have seen many SEO talents become vanished due to their mind in mess. From my experience, sharing a few easy ways to train your brain and turn the odds in your favor.

Since pursuing an SEO career is one of the most challenging jobs, so mentally you have to be strong, stay positive, and enjoy the excitement in it.

The aim should never ever felt defeated by any internal and external fear. For that requires mental toughness like an ancient warrior.

It is time to bring out your hidden power to build resilience that will help you get through all the imaginary obstacles like a soldier.

Here are the ways to grow mentally and become SEO Jedi:

1) Go one step further and think with Google

Keep thinking if you are the customer how you would like to get services, accordingly do your SEO works to progress further towards your goals.

2) Things will go wrong and that is normal

Sure stuff will go wrong (think about when a Google algorithm update rolled out) but do not chase the perfectionism, rather take action.

3) Sleep on spamming

For the sake of quick SEO results, committing to spam work worthless. Rather than being penalized by Google, you delay reacting cheaply.

4) Always track data and measure success

When difficulty strikes (and it will), commit to finding patterns in past SEO work before moving forward. By keeping track of records, you develop the data-driven decision-making ability in everything that happens.

5) Focus should be on the project goal

One of the attributes of SEO’s success is staying focus and not giving up. Focus comes with clear planning and with a deadline. Distractions will appear but focus your thoughts to execute your plan.

6) No pain, no gain

You cannot be strong in anything without experiencing failure. Pain is guaranteed if you want to be gained as remember, SEO is still in a developing state - what works today may not work tomorrow.

7) Break the comfort zone often

Slowly but surely, habituate mind and body to get used to the discomfort. Do not fear breaking the so-called SEO myths. Think out of the box. Be innovative. Apply logic. It is these small habits of discomfort that can help you succeed in even the most challenging time.

8) The brain needs fuel too

Before running on empty, pour your empty brains with positive ideas that serve you. How? Avoid a toxic atmosphere and practice reading articles on the latest SEO developments to stay up-to-date. Feed your mind through books written by SEO stalwarts from around the world; attend seminars and webinars, listen to podcasts. Give your mind the engagement it needs through fresh knowledge.

9) Limit disruptions

The more you listen to others in tough times, the more chance you get distracted. Just keep your cool and composure, and work on SEO dilemmas that you are dealing with in a preferably focused, mindful, silent atmosphere.

10) Believe in yourself

As an extension of the above point, believe that you can do it. You can have all the SEO resources, but if you do not believe in your own ability, then you are going down for sure.

In a word, it is discipline.

We can make any change we want and take any challenge we face with discipline.

For mental toughness, we need discipline – a practiced mind. That means no SEO puzzle anymore will make us sweat, rather with a disciplined mind, we can find opportunities from every problem to grow ourselves as a true professional.

The funny thing is you probably already know about all these but lack discipline, the situation is not yet under your control.

Our mind dictates other parts of the body. If it is not tuned to achieve the impossible, we will fail at our goal.

Let others know in comments, how do you practice becoming a mentally tough SEO professional?

See you soon!

Digital Marketing Career, Training & More - News Of All Sizes For Needs Of All Sizes

Discover, get together, and share with others just like you are among your peers.

Dear Readers,

"SEO" isn’t a short form for "search engine optimization" anymore. It’s the intersection of search (done by your potential customers), engine (the technology - a set of rules creating harmony between your potential customers and you), and optimization (your effort to appear against selective searches) that combines the imagination and enables the possibilities.

Join our forum for all SEO recaps from all over the world where you can share the "updates" too. You can get daily news here that inform and inspire experts at leading B2B and B2C brands across the world.

Connect with your peers and SEO solution providers

News and updates are only part of the value of subscribing to our blog. You’ll enjoy both structured and unstructured networking and training sessions designed to connect you with your SEO clan, including career advice, consulting & counseling, and a place where your revolutionary ideas can roars. You’ll also meet leading digital marketers and advertisers in our blog and receive demos of time-saving social media solutions.

Three more reasons to join:

• For unlimited networking opportunities
• For exclusive training workshop on marketing tools and technologies
• For creating connected experiences through making the most out of your Analytics data

If your goal is to discover and vet digital marketing solutions, contact us today. This blog platform is the perfect place to meet and learn from leading webmasters around the globe.

Subscribe to our blog now to get free alerts and updates directly in your email inbox. You can also contact us to contribute content as a guest writer - secure your spot now.

Cheers!
Team Tenet

The PPC Ad Campaign Experiments: Why To Test Almost Everything?

I panic often in past and perhaps you felt fear too at some point in your life. Then I slowly realize that it’s the thing we need to do most that we fright from the most in most cases.

10-12 years ago, I was completely unaware of how Google Ads runs. My first employer decided to hire me as PPC Analyst to run ad campaigns on Google even when I was a rookie, and that was it. Therefore, needless to say, I was not a seasoned or experienced ad campaign manager, yet here I am, a webmaster, and writing a case study all by myself.

As I recall now, watching the other professionals as they settled in their work, I quickly realized how fortunate I am. Yes! All I have learned through trial-n-error and doing tireless experiments to validate all PPC theories backed by my employer’s support and my hunger for knowledge.

Know the real cost of postponement PPC experiments because of unreal fear.

I am feeling strange nowadays when I see the younger digital marketers surrounding me do not even have the minimum courage to do experiments in their career!

I think I survived in the digital marketing industry so far because I pushed my fear of failure back and decided to embrace the challenges.

When I was first introduced to the Google PPC ad campaigns, I felt even more like a fool. The technicalities were like nothing I had ever seen before, and I had no clue how to proceed. There were no accounting, economics, and management/organization theories I should go with. The platform was pretty and intricate though. However, after I took my first, hesitant step to create search ads, found that I fall in love with PPC. I managed to form a communication with potential customers through my ads’ landing pages that generate leads. I started to feel PPC is a little less frightening.

I dismissed some of my inner fear to grow in confidence through conducting tests – namely A/B and multivariate tests frequently. By the time I completed a year in my PPC job, I had managed a big budget to make better search network-based campaigns and to get more positive ROI.

The point of sharing this story is, if I had let my unreal fear overpower me, I would have missed a real opportunity.

I learned something valuable about myself. I learned that how to keep away self-doubts, how to stepping outside of my comfort zone, and have some amazing and exciting test results.

However, even though I knew how much I was actually capable of, it did not prevent me to try out new things again n again. For example, I cross swords with all my employers whenever they imposed something on me as my Boss.

I am not saying I am a PPC champion and I know everything. Nevertheless, I believe, in PPC, theories always remain theories, until that tested out in the light of day. I am respectful of other people’s opinions, but I believe in my abilities undoubtedly too.

Fear of challenging your doubts while managing PPC accounts should not hold you back and I can see, you can achieve too amazing results from standard test practices. Unreal fear kept me long away from realizing my dreams. And I don’t want you to suffer too!

Do you have your own PPC campaign management ideas, a unique test scenario you would like to test to validate? Is fear holding you back?

Here are 3 steps to help me beat my unreal fear, stop me from procrastination and conduct the tests that reshape my PPC career!

1) Test consistently.

As you test consistently, your analyzing skills will develop and you will begin to gain more confidence in your technique and decision-making skills.

2) Network with encouraging and supportive people.

Find a person or group of people to share your experiment ideas. Consult each other, challenge each other. Having someone like-minded will empower you further. It may be a friend, family member, fellow worker, manager, or an online forum.

3) Share your experience. Publish test results (if possible).

Try blogging or publishing your experience so others must not repeat the mistakes. The results you get can also open a new way - You too help others overcome the fear of testing by sharing your investigation reports.

So what are you waiting for? The only way to maximize the PPC campaign ROI is to take action.

Now go check!

If you are looking for a supportive and encouraging Google Ads experts’ community, consider subscribing to us.

Google Analytics: 5 Basics Of The Basic - From Set Up To Analyze

In today’s post, I will discuss five very basic things about Google Analytics.

I always wish to see what my blog readers do when they are on my blog so I can make changes to my blog and serve them better.

So I move to Google Analytics to get some insights.

Whether you are an expert or just started, Google Analytics can be confusing - from setting it up properly to filter out desired data.

When I started, I faced a lot of challenges. Even today, I need to consult with others from time to time on many issues. So I thought, writing about using and setting up Google Analytics for fellow small business owners would be a good cause.

What does Google Analytics do?

By inserting a tracking code into the site, you are letting Google Analytics track your website visitors.

The tracking is done in real-time and you can analyze data for a date range depending on your needs.

How does Google Analytics help business owners?

How this tool helps you much depends on the information you want to get from it. Some most common answers everyone is seeking are -

• Number of visitors to the website
• Demographics data break-up of that traffic
• Sources and medium of the traffic
• Most visited pages of the website by visitors
• Less interactive content and pages of the website

And many more.

These answers can be used in a variety of ways:

• When you know the number of visits to your site, you can quantify your efforts in driving that traffic. Accordingly, you can optimize your plan.
• If people are using their mobile more than desktop to surf the website, then you can craft your content accordingly. For example, if you see a very less number of visits from iOS, then accordingly you can start your investigation to find the root cause.
• If you can track any particular action - how many times the users take a step on the site, then the data can help you optimize the path to the action. Also, data about who didn’t take the step, and bounces off from the web page, can be helpful to make some improvements to increase your conversions.

As you become more familiar with data in Google Analytics, you can use it to adjust the way you are optimizing your processes.

How to set it up?

You need to register in Google Analytics with your Google account login. the steps are like -

• Open Google Analytics
• Login
• Create new account
• Create new property
• Create new view
• You will get the Tracking Code
• Copy the code and then add it to pages you want to track of your website.
• Check Google Analytics whether data is recording or not

You are done, now start analyzing.

How does the Analytics dashboard help you?

Through Google Analytics dashboard will let you see -

• Traffic metrics for the set date range
• Real-time information about active users and pages they are browsing
• Sources the visitors come from (ex. organic search, direct, email, referral, or other)
• The country most of them visit your site from
• The most popular times the visitors coming in
• The most popular pages of the website will be listed here
• Information about the devices they were using to access the site

You can of course customize the dashboard according to your wish later on.

How to improve website performance with Google Analytics?

Google Analytics provides valuable information about the people who visit your site and their browsing behavior. All you need to recognize the pattern and then optimize pages so Google ranks them higher on SERP.

Study Google Analytics data carefully to make data-driven business decisions and get more traffic, leads, and conversions!

There are many more things you can do through Google Analytics -

• Set up E-commerce Analytics (essential if you have an e-commerce portal)
• Measure your SEO results
• Attribute sources of your leads and sales
• From where visitors are leaving the website (exit point) through the goal funnel
• Page load time optimization
• Keyword the visitors are using to come to your website

And many more.

All the best with Google Analytics!

E-commerce Business Basics: Respect Your Customer Now More Than Ever

Do What You Do So Well That They Will Want To See It Again And Bring Their Friends. ~ Walt Disney

Hi Ecommerce Business Strategists,

We are living in a smart age. Most of the shoppers are now take smart steps too. The way they use information, compare and make purchases has changed.

It’s imperative to stay impressive all the time as a seller or buyers will shop somewhere else.

According to a research report, 75% of customers hope for an unfailing familiarity anywhere they connect with your brand.

Another study claims, 50% of customers are likely to change brands if a business doesn’t think likely.

If you want to make your trade a sensation, there’s only one way: take a customer-first approach.

This may sounds cliché to you now but the real question is how? How to draw customers’ attention and feel satisfied?

• Develop a durable relationship with them
• Offer personalized service/solution
• Pay equal attention to all

From my previous experience, I can tell you, you do not have to do special things, rather stick to the basics to make an impact on your potential customers. All you need to understand their pains and offer them a timely solution.

Bear in mind, if you keep your customers happy, then prospects can come to you again-n-again to do business with you.

So to convince a customer, first emulate their psychology. Then try to sell your service to them.

Just listen to them and realize what their actual problem is. And then present you as a solution provider.

Here are five common ways to make an impression on your customers and influence them to do business with you.

• Do not show them your power by displaying ads wherever they are on social media
• Do not send them every day or every alternate day emails full of offers
• Do not treat first-time buyers and returning customers separately
• Do not stop listening to what they are trying to say to you
• Do not see them as ATM machine for you

Have a nice day.

Best,
Partha

How To Win Over Audience Through PPC Text Ads?

What is it that good ad managers have in common? And what is the secret to their huge success?

Hi PPC Enthusiasts!

Before I tell you the answers, I first want to let you know what poor campaign management looks like.

Forget what your current job profile is, you just like it, but you do not like your manager.

Not only s/he ever praises your work, but also depressed with his/her own role and overall with the company. On top of this, s/he is unsystematic, which often leads to chaos among the team.

In other words, despite putting in your best efforts, you’re trapped in a team that is performing poorly due to bad and useless management.

Here are some characteristics that you have found in your manager:

• S/he do not trust anyone
• S/he do not praise anyone for their work
• S/he is arrogant and do not show respect to others
• S/he never put goal-setting into practice
• S/he only interested in self-promotion and pay package

So how do good managers set them apart from the bad and mediocre?

First of all, they are likable.

They’re able to effortlessly communicate with others. They are humble, optimistic, and with empathy. They are inspirational with beautiful hearts and logical minds.

They do not use fear to convince others to follow them.

Also, they have the ability to see the invisible and determination to achieve something which to others is impossible.

For example, without vision (a combination of imagination and creativity), Google cannot reach its current state with just a mere goal that a manager sets one day.

It’s the same with Apple or Microsoft. With hard-to-believe vision, they have started their journey, and today, just imagine where they are now?

What’s your vision while you are writing text ads?

Millions of advertisers are out there who are competing with each other to attract the audience through PPC text ads. Billions of dollars are spent on the Google Ads platform to maintain supremacy on market by companies. Now if you don’t have the vision, then you will end up spending too much on campaigns without much in return.

For best results, I recommend you, "think outside of the box" while creating text ads. As I explained in this post, you have to earn all the traits of a good manager to influence your audience on the web through ad copies. Your ad copies are the medium through which you are connecting with your potential customers.

If you want to boost your ad performance, then bring your audience’s vision inside the text copies – how they feel, how they see, how they react – every little thing. The more your ad copies are aligned psychologically with your audience, the more they tend towards you – your offers!

No matter how much you willing to spend, how stunning your landing page is, how lucrative your keywords are, without a proper ad (powered by vision), you remain invisible.

So here are three more quick tips to start writing better ad copies:

• Make viewers feel welcome
• Write with purpose
• Pay attention to little things

It’s over to you now.

Understand the true value of the tips in this blog article and take action accordingly, and let all others know the results you achieve!

Cheers!

Partha