What Digital Skills Do Employers Want?

If you are searching for an answer to questions like how can I advance my digital marketing career or what skills do I need to be a digital marketer, then this post is for you.

We are living in a digital world. Just see where you’re reading my blog post right now - without that internet-enabled phone, tablet, or computer, you perhaps would never reach this article.

Now, frankly speaking, that I’m a bit old-fashioned. That is why I prefer reading printed newspapers, storybooks rather than reading with a Kindle. Likewise, talking in person rather than through social media is what am I feel more comfortable.

But like others, I’ve had to swim through the digital wave - and quite honestly, it’s in fact made me a lot more resilient in everything I do in my digital marketing profession.

So, while none of the skills below are absolutely essential to survive and thrive in the digital job world, they might be of use to learn in your career. If nothing else, knowing what other teams in your office do will aid you to collaborate more easily with them when you work together on shared projects.

The best way to gain knowledge of anything nowadays to take online lessons - they’re cheap (or completely free), and you can get training anytime, anywhere, and in any mode you wish. I’m not claiming that everyone can be taught anything through online classes, but starting should not be a problem these days. The future isn’t that bad after all.

To get you on track, here are 10 courses you can take - starting today - to advance your digital marketing knowledge, to stay ahead of the crowd (and even add some skills to your resume) in the competitive job market.

1. Social media marketing with YouTube and Instagram

You perhaps mention "proficient in YouTube and Instagram" in your resume about posting photos and videos of you and your friends or family members, but do you actually know how to approach these social platforms professionally? Or even Facebook and Twitter?

If your company does anything with video content or images, it might be in your favor to learn how marketing can be done profitably on these channels.

Check out for a platform-specific curriculum to learn how to leverage each and every social media commercial that’ll benefit your career, as well as your personal brand, say for example boost your professional network and promote your voice on LinkedIn. These lessons will take you through campaign making from start to finish, from uploading to making it viral cleverly your creation among others.

Write to partha.sdtt@gmail.com for a free consultation.

2. Adobe Photoshop for beginners

Just like social media, editing photos and using them commercially is one of those skills many people claim they have, but don’t really know how to do anything beyond copy and pasting.

Fortunately, many free courses are available online, all you need to know about to find and enroll in a program you prefer. If nothing else, you can make your LinkedIn profile photo more professional.

Write to partha.sdtt@gmail.com for a free consultation.

3. CMS operations for beginners

For all those out there who have ever wanted to manage a website or blog’s back-end for content publishing or landing page creation, now’s your opportunity!

Some tutorials will guide you to all the basics of a CMS like WordPress operation, a well-known platform for website managers - and a fantastic way to advertise your blogging hobby, from designing to managing content.

Write to partha.sdtt@gmail.com for a free consultation.

4. HTML programming

Ever wanted to learn how to edit a web page template but never had the real chance - or someone to coach you? Any HTML/CSS/JS tutorials, available online cover all the simple yet essential sides of programming for you to establish yourself as a front-end developer - either at your workplace or just to enrich your own knowledge base.

Write to partha.sdtt@gmail.com for a free consultation.

5. Search engine optimization

Even if you may not need SEO for your current job profile, it’s always a good idea to pick up this valuable skill for a better understanding of how the search engines really work. SEO drives most of your website’s traffic. All the above-mentioned skills will complement your SEO knowledge. By taking an SEO class, you’ll learn what search engine optimization is, how to select keywords for marketing, and how to compete with other sites for the most visibility.

Write to partha.sdtt@gmail.com for a free consultation.

6. The Google Analytics course

Like SEO, analytics is a great way of tracking traffic to any site, in addition, to understand how visitors are interacting with the website. Any comprehensive course on Google Analytics will walk you through the different aspects of the tool and how to interpret the data presented to you and then transform the data into information. With this information, you’ll be able to recognize patterns that’ll give you an idea of what users want - and how to make changes to the website following that trend.

Write to partha.sdtt@gmail.com for a free consultation.

7. Essentials of Outlook

It’s hard to keep track of all your emails, to-do lists, presentations, reports, meetings, etc. if you don’t know how to properly use Outlook. With proper training, you’ll learn how to save time and keep organize everything. Sure, checking and replying to email is boring, but we all have to follow the rules of corporate communication to a certain degree.

Write to partha.sdtt@gmail.com for a free consultation.

8. Fundamentals of Google Drive operation

Did you know that there are two main aspects of any job function - collaboration in real-time and synchronization - and Google Drive has these both which should radically increase an individual’s productivity and efficiency. Once you know how to use it - will surely become a fan of cloud storage aside from understanding the real importance of using it as a central repository of all project files.

Write to partha.sdtt@gmail.com for a free consultation.

9. Google Advanced search - search the web like a pro

If you’re like me - spend half of the day on the web and but can’t seem to find things on Google that you’re searching for, regardless of several attempts and changing keywords combination again-n-again, a training session on Google advanced search is perfect for you. This will teach you how to take benefit of Google and/or Bing optimally, as well as all the tips and tricks to save time on finding the best search results.

Write to partha.sdtt@gmail.com for a free consultation.

10. Writing for the web

Writing is an art and also a little bit of science behind it. Knowing how to write well is a valuable skill and requires a considerable amount of thought and energy. Because we look for quick answers on search engines and social media these days, the content has to be engaging, helpful, to the point, and easy to understand all at once. A content writing course is difficult to find but you certainly will find a program where you can learn when writing, what are the points that you need to keep in your mind.

Write to partha.sdtt@gmail.com for a free consultation.

See, all these courses will help you build a 360-degree approach to your digital marketing career which you want to pursue. Hopefully, now you know, what are the new-age digital skills and how do you develop digital skills. 

Good luck!

How Do You Unplug Mentally?

Hey Friends,

Chances are, you are reading this post end of a tiring, devastating day that has filled with a hectic schedule.

If so, you might want to listen to what I have to say about the influence of disconnecting.

If you are feeling stressed by following your everyday routine (or you do not follow a routine at all), then unplugging yourself from your messy timetable is the best thing you can do right now for yourself.

Following a routine is a sense of organized activities and there is no doubt about it. However, you cannot repair what is incorrect until you give yourself a break.

A year ago, I was also overwhelmed with my life, duties, and daily routine. However, my productivity was not as I (or my family) was expected. I was acting like a robot.

Then I realized I need space to recover for myself.

Giving myself space allows me to -

• Go over my priorities and goals
• Get a brand new look on my timetable
• Polish my skills
• Clear my mind to way out
• Gain a relaxed mind

When we are trapped in our hectic schedule, we do not have the moment or liberty to fix what is mistaken because we do not have the time to do that without prejudice.

This is why I am sharing my feeling, my realization with you so anyone who is reading this, can step outside their hard time and find what needs putting in place.

If you know, you need time to rejuvenate, then just unplug, refuel, and come back stronger.

I hope to take this break or pause results in the finest transformation for you.

Best,
Partha

How Do I Fix My SEO?

Hi,

Yes, I just cannot work artlessly as I believe search engine optimization (SEO) is a continuous process but not a spontaneous one.

There is a thin line between a content writer and a content developer in SEO. I witnessed many blog posts very recently on Google's new Quality Rater Guidelines and how it is going to affect individuals and overall the industry.

All the write-ups were solid.

Suddenly a thought came to me. Not all of the articles must attract the same level of attraction from their readers due to various reasons obviously.

As I felt it with me, the connection, well, was not equal to all. Some writing bored me not because they were second or third on the reading list.

I believe a writer is the one who primarily responsible for making a connection with his/her readers through writing. The writer can make or break a reader’s mind through his/her creation. Writing is not any more compilation of words or following the word counts blindly. Writing is an art and always remains an art.

I have the opportunity in my career to work with many talented writers but meet very few creators.

A definition of a content creator to me -

Did I spend enough time on it? Did I do enough to make it right? Is this satisfying me?

I am not talking about editing, adding, or tweaking the copy here and there.

I am thinking of it giving birth to a baby and then taking care of the baby.

Nevertheless, there are hiccups.

Going through labor pain is sometimes annoying to some people.

Just like, sometimes, our creativity does not come up.

We have off times. There are time-frames when cannot quite create anything but our work just cannot stop.

As a result, we feel stressed. Maybe, you are not connecting with the writing topic as a writer for a specific period.

Maybe we are just exhausted.

Beating ourselves up is easy and piling on the stress is easier especially when deadlines are around the corner.

The result? We feel worse.. gloomy. We try to channelize pressure off us on others around us subconsciously behaving badly. Feel gloomier afterward.

Finally, nothing gets done the way we wanted.

I have experienced this many times. I spent a lot of time trying to make an SEO plan work when what I should have done is let it go and start over.

So, if you are going through this, know that you are not alone. We all have tough times.

From my experience, I can tell you there are things you can do.

How can I fix my SEO problem?

You can do a lot but here I am sharing my three best ways of survival from falling into an infinite loop of disgrace:

1. Get away from work

The idea is to focus on something different instead. Keep your mind busy with other things that will allow you to get a break.

When we are stuck, we tend to do the same mistakes, repeatedly. Shifting focus temporarily will help us get out of with a solution. Moreover, you will feel much organized and able to think out of the box.

2. Take periodic breaks while working

Work in sprints. Working continuously for long hours does not automatically ensure quality. It is hard to see computer screens for me when I do not give any justification for it. Moreover, you can only strain your neck, back, and eyes a strain.

If you are not amalgamating effortlessly with your work, then simply take a break, and come back afresh. I believe, no matter how solid your SEO plan is, without an energized brain, hard to get back on track.

3. Give yourself OK to fail

It is hard to swallow failure or negative comments most of the time. However, if you focus always on success and sweat over from the fear of failures, then eventually you should give up on your SEO career.

SEO is so dynamic that many times changing plans is the only thing that makes sense.

That does not mean you should stop trying new things or experiments or tests.

How to do SEO?

I could have spent my entire life in an organization by following my senior’s direction. I still would have get blame for any catastrophe because I know that following SEO directions blindly is as dangerous as walking in the desert with only a bottle of water.

As long as you want to do SEO professionally, you should not take anything for granted without testing it properly.

On the other side, sometimes a slight directional change in view is all that you need to make your SEO works. After all, why bang your head against the wall when we know SEO is a developing concept where change is the only constant and starting over could make things much easier?

Believe me, work stress-free and you will recognize the difference in you, your work.

What do you feel?

What is your go-to strategy when your SEO does not pay you back? I would love to learn from you!

Have a great time ahead, everyone!

One last thing, everything you do in your SEO job, do it with dignity, with glee.

Enjoy your progress in SEO! No matter if, no one praise you for your effort to make the SEO community flourish. I am here if you need me.

Partha

How To Set Goals In Google Analytics?

Hi!

Professionally, I do SEO. Therefore, Google Analytics is a common yet decisive weapon in my arsenal.

Yesterday I was reading an article on Google Analytics goal setting. At the end of the reading, I felt a bit miserable.

Why?

I realized how truly goal setting could start turning our dreams into reality.

I would like to draw your kind attention to this topic.

How?

You may have read a lot of articles about how to improve mental health, stay happy, keep your hope alive, etc.

If you like SEO, then you may go through articles on Google Analytics a few times.

A few of those I read too.

Suddenly, I start correlating the article on Google Analytics goal setting with my life. Moreover, I now start understanding more accurately the messages that lie within those inspirational articles on improving mental health, happiness, live a stress-free life, etc.

I realized that reaching our dreams is much easier than it may seem.

All we need to set a goal, keep everything simple along the way to reach that goal, and do not over-optimize anything to reach the goal faster.

The truth is we can reach practically any SEO goal set up in Google Analytics to measure progress, with the right SEO mindset. Likewise, with dedication and proper approach, dreams in our life are achievable too by just anyone.

Setting goals in Google Analytics is one thing and achieving it within the given time frame is another. The situation may sounds familiar to you.

However, you may be one of those number-crushers who consistently achieve targets and finish SEO projects on a high note. You are not at all surprised at how easily reach an SEO goal really can be.

Because you have found a process that works for you.

Chances are those number-crushers (who have found the optimum process to achieve targets consistently) optimized well their lives too.

However, not all have found the process until now. Let me share with you some simple steps we can take to reach just about any goal we set out to accomplish.

I have found these are the common traits for those who are not only doing their SEO jobs great but also living a happy monk-like life.

Prerequisite: We DO have to stick to these!

• Break major goals down into minor mini-goals
• Define a clear objective for every move you make
• Align major goals with the end goal
• Set realistic deadline that should keep you energetic to meet goals
• List all your goals in a specific order
• Develop an approach to meet every single goal
• Take notes about your goals in a document to refer to in the future - in both cases - meeting the goals and failed to meet
• Share goals with others too in case any refinement is required
• Imagine the happiness one can feel achieving goals when feel overwhelmed, every time will push you closer to the goal
• Stay passionate about everything but getting over-passionate about goals may backfire - focusing on the process is equally important as focusing on output

Ready to set up goals in Google Analytics? Then be sure to tune your mindset first to quantify your SEO progress through Google Analytics data.

I hope you understand the fact now to do SEO happily; we have to have a happy life. To living a happy life, we must set some goals and hitting them consistently (which means setting up a process). Once we optimized well our life as per our true potential, we can repeat the same in our SEO work! Accordingly, we can able to set logical goals in Google Analytics. Not only had that, we all then able to analyze all the data associated with goals.

If you do, I would like to hear your feedback!

Cheers!

Partha

How Do I Get Into Content Marketing?

For the last five years, wherever I go online, every digital marketing forum has at least three active threads on content marketing.

A lot of conferences and events are occurring around the globe every month and most of you may have attended at least one content marketing boot camp.

In less than three years, marketers, communications pros, journalists, marketing analysts, and more - professionals just like you - are in quest of getting the latest insights on content marketing strategies, interact with thought leaders from around the world through Twitter, LinkedIn, …and the list goes on!

The buzz is getting BIG every year, and the excitement is through the roof! I understand and respect the trend. However, it is a crunch time for us to take an educated step for a brighter future.

What makes a good content marketer?

Unfortunately, many of us know that content marketing has to do, but very less distinguishes it from spamming. There is a thin line between doing marketing with your content strategy to reach out to your targeted audience AND frustrate them by showing them marketing messages repeatedly until they block you.

However, as a responsible marketer, we have several options:

• The main agenda should always help the consumers through content, not to brag with cliche messages
• Maintain a variety as well as continuity in content production - must not use the same content in a different format again n again
• Share opinions through content to receive an opinion from the readers - everything that we create as a medium to communicate with viewers should add some value to the community

If you want to network and meet some of your potential customers leveraging the power of engaging content because you are looking for sales, then content marketing is fine, but if use your content directly to drive sales, then not.

What is the best way to do content marketing?

The marketers need to understand one thing, use content not to improve your marketing game, rather use to make high-level connections - which essentially helps to plan your marketing strategy for the future.

If you are planning to use a tool for automating the content publishing process then that is cool, but for making new connections and nurture old relationships to communicate meaningfully, do not mechanize your content development process.

Please stop misusing any marketing opportunity to grow solely your business. You are doing injustice to you more than anyone else is by creating content perplexedly.

How Do Small Businesses Do SEO?

Search engine optimization (SEO) is a subset of marketing (or search engine marketing). Thus, it costs time and money. If you are short on time but have the money, hiring an agency or consultant is an option.

However, if you are short on money, use these do-it-yourself directives to improve your SEO result -

1. Do keyword research

Let's start with keyword research. You know what consumers want because you are the owner of the business. Apply that knowledge in keyword research, create a list of the possible words and phrases that consumers use to find your business online.

It also helps you to estimate the demand for your product/service that you have to target.

I am not telling you which tool you should use to do this because -

• There are many free and paid tools available online
• There are many resources also available online on how to do keyword research

All I can suggest here, any tool no matter how powerful and accurate it is, never ever can suggest better keywords for SEO than your own business brain.

2. Know your opposition

During the process of searching and finalizing keywords, watch for the top-ranked websites in the search engine results pages (SERP), for the same key phrases. Try to find answers to the questions like -

• Who they are?
• What are they doing well and poorly?
• How do they use keywords inside the website and the content they have?
• What is their USP (unique selling point/proposition)?
• How they engage with their prospects?

Studying online business reviews and ratings besides checking social media activity to learn about competition is an easy way to start.

In digital marketing most of the reviews and ratings are part of paid ads - so, the best way to rely on your own field experience and take business decisions.

After all, the people who are searching for you (your target audience) online are the people who use to take your brick-n-mortar service earlier.

3. Design your web pages

With an understanding of what customers want, and the keywords they use to find you online, build pages on your business website to adhere to those search queries.

You have competitor analysis with you, so build an individual page’s layout corresponding to that study backed by the latest trends and thought - as a customer, what I should need on a page to take conclusion affirmatively.

4. Optimize your site

The next step is to categorize the pages meaningfully and create a logical structure for a website. Depending on your variety of products and services, you should expand the website vertically as well as horizontally.

Any website today should be mobile responsive and that is a basic requirement to cater to the ever-growing number of smartphone and tablet users.

Also, make sure that the experience of those users is smooth and engaging in terms of page load time.

You simply cannot have a technically perfect website but you can minimize/remove easily fixable bugs from the site to make it overall healthier.

Again, to give your visitors a superior quality experience while they are on your page, the focus should be on simplicity.

Else, you can find a bunch of blog posts on the web about how to optimize a site; but my one recommendation to you - keep optimizing but not at the expense of degrading the user experience.

5. Produce content consistently

You do not need to be a writer or hire a seasoned writer until you can speak in your user’s language and your users can understand it easily.

Consistency is key. Quality is the main thing.

Content does fit in any form - not need to be text only. However, make it engaging enough so your business's target audience consumes it the way you want.

I do not know any secret recipe for developing content, but I can suggest you check every bit of content before you post on the web from your user’s point of view.

If you are happy with the creation, then you can expect a similar level of acceptance for whom you have developed content. It is as simple as it is.

6. Start building relationships

Link building is a major component of SEO but is ineffective now. You should focus on building business relations.

The more you give away to the web, the better you place yourself on the web.

If you built a compelling website, then users automatically not just want to share their experience with their friends - but visit repeatedly for more.

Eventually, you will start earning links ethically.

The competitive research in point no. two, above, will help you here because you already know now links from which sites give your competitors the mileage.

Accordingly, you can start interacting with those websites meaningfully.

Nevertheless, use your logic again, you know your business, you also know about your target audience, so it is easy to think where those people are like to spend their time online. That is it; chalk out a program and start following it diligently.

The result will soon follow you.

7. Shape your social media network

As part of building public relations, social media platforms are a fantastic way to listen to what others are saying and accordingly help them by providing accurate solutions.

Please do not push them, rather pull them naturally towards you at their own convenience. Connect with your customers and prospects meaningfully but not forcefully.

Give value to these professional relationships as much as you value your personal bonding. Boosts your SEO by nurturing your relationships with the unknown.

I bet if these unknowns will start giving one day happily their reviews and ratings on you and those will be priceless for your business online.

8. Understand data to derive information

In an idle world, you can optimize randomly. However, in an ideal world, you cannot what you do not quantify.

Hence, you need analytics in digital marketing to track performance, to take steps based on data analysis, to understand what is working for your business and what is not.

You can change anything mentioned above if you have data; if your data is telling you that users like more "this" than "that", and then you can do any change more confidently.

Analyze performance for your SEO program is essential too but do not over-analyze anything. Rely on your field knowledge, because data sometimes can give mixed results. That said, relying on data is a good bet nowadays.

No alternative to education: study whenever you get a chance to stay relevant and knowledgeable.

Minimize your tumbling.

Failure is inevitable, you have to face problems and your education will give you the power to encounter every challenge that you face on the way.

Ask questions: always try to start with "WHY" and not with "HOW".

If you are stuck anywhere ask questions to yourself first. You will automatically be redirected to how. How to solve this problem.

Be patient. Stay happy. Believe in your own.

No one can stop you to become a formidable SEO even though you do not have any background.

Cheers!

Why Is My SEO Not Working?

Search engine optimization (SEO) not working? Here is why -

Hey,

So you are upset by the lack of traffic to your website?

Yes, I can understand. You are putting time and money into inviting traffic but not getting results are depressing.

You are probably doing all these -

• Publishing articles
• Building links here and there
• Buying links desperately

Even you are worried about what will happen after the next Google update.

If any of these sounds familiar to you, I have something more bad news that you might be interested in -

Stop doing what you are doing right now otherwise your website continues falling. Getting tons of traffic that increases each month gradually will remain a dream for you unless you have a revised mental state.

There are no hacks, that can save you/your website from falling further as per my knowledge.

How do I fix my SEO?

Here is a solution:

There is a blueprint saved already in your mind that dictates to you until now how to do SEO to get exponential traffic. Reprogram it.

You are carrying an SEO mindset (otherwise you would have not read this post) perfectly tailored to "how Google works in 2008". It’s a failed template used every day by many like us to generate traffic for our clients or for our own.

Stop taking directions from masters or searching for SEO tips and tricks online. Spend time on correcting your mentality first.

Those who create tons of new business for their clients around the world changed either their mentality first or established an illegal connection with Google, Bing, and many more search engine teams to receive favoritism.

How can you improve your SEO?

Rather than wasting your time with SEO theory, tune your mind first and look at actual case studies of sites ranking in late 2018.

• Exactly how they seeing the keywords and consider adding them within the content
• The links they are building a scam or a pure output of an ethical public relations program
• The types of content they are developing consistently
• The approach they are taking for any form of social media interactions
• The way they slice-n-dice results in further improvement

For all these, you have to follow only one strategy - rebuild your SEO mind-map. I am giving you this incredibly valuable suggestion for free.

Why? Because I did the same mistake you are doing and I do not want you to suffer more. Actually, the quicker we all change collectively, the better everyone can leverage the power of modern SEO. After all, we are all members of the same online community.

Then you can apply what you learn to your website immediately after.

How to think about SEO?

I am seeing a lot of digital marketers (young and seasoned both) are doing enough to create a bad reputation about SEO in common mass. Which has to stop right away. And, this is my effort to do that.

If you are not ready to change from your inside, you cannot hold yourself and figure out a different way to increase your website traffic.

Make sure you have developed the right mentality before doing SEO, which is the best you can do to you, to the entire SEO community!

SEO is a very sophisticated thing. I feel pain when people around me telling me, oh! You do SEO through their dubious expression to me, my profession, and to my community.

We have no right to degrade SEO unnecessarily for our own false mindset about SEO.

See you soon!

SEO: Warrior vs. Worrier

Do you want to face reality or refuse to face reality?

Be an assailant, not a victim.

Meet worrier.

You are a good SEO. You show up at work on time every day, are friendly with your colleagues, and get the tasks complete on time. Though you are a little scared about your career because you are having trouble coming up with new ideas to counter the challenges commendably.

You are not sure about your own abilities so just goes the office and follow directions every day blindly.

Meet warrior.

You are a good SEO too. You also attend the office on time every day and are friendly with your collaborators. Your desire is to become a great marketer and eventually make your positive mark on the industry. You know that to do so, you need to stay humble, network with great professionals and learn from them marketing better.

You read blogs, participate in forum discussions, and then apply in the work to gain hands-on SEO experience. You have a plan in place to connect with like-minded digital marketers using the internet.

You have enough self-belief and have the courage to face problems.

Be like a warrior.

Now is the time to push back all your worries, invest time, and effort in shaping your SEO career.

There is always time to start fresh. So think like a warrior for your better future.

5 Best Digital Marketing Interview Tips

Hey, Mate!

Anxious while preparing for interviews?

It is not about just bagging your first job after college, but also about giving your career a steady start.

You might have the right qualifications, experience, and qualities, but how you convey the same to the interviewers matters the most.

The big question here is, how do you sell yourself in a digital marketing interview?

After serving in the IT industry for more than 10 years now, I still sweat both inside and outside while appearing for an interview. However, the rate now reduced much and during the journey, I discovered a few things and working on my improvement.

So, how do I prepare for a digital marketing interview?

I am sharing my discoveries with you too so you need not apply for 100+ jobs like me because of some self-created mental yet easily curable blockages.

Moreover, I am sure, like me, working continuously on the below-mentioned tips will not only serve you in job interviews but also in your life.

5 non-technical yet important tips for any digital marketing job interview:

• Avoiding eye contact: Making eye-to-eye contact with the person taking your interview is absolutely critical. If there are many, you must roll over your eyes as many possible as talking to you simultaneously. I believe, with that, you able to create a stronger bonding with them in a short span of time.
  
  
• Poor inactive posture: Your posture especially when you are listening and sitting idle in front of a group of people, is one of the clearest indications of the level of confidence you are carrying with you at that moment. A straight back, parallel open legs, and stretched hand on the arms of the chair should do well.
  
  
• Not smiling: People love you a lot more if you show them your little gratitude. Like sitting rightly or making eye contact, a gentle smile always gives your interviewer an extra bit of relief. Those who kept an honest smile on their face, also able to handle pressure better than others do when the situation knocks on the door. You may be genetically tuned not to smile very often but a pleasing personality with a smiling face means a win-win situation. Please that does not mean, you should laugh unnecessarily and loudly to catch other's eyes.
  
  
• Talking too much: Speaking well is necessary but often we forget, speaking too much somewhat annoying especially if you are sitting long and taking interviews after interviews. Here, my suggestion is, trying to measure the reaction of the interviewer first and then elaborate on any topic if needed or if get chances. Else, a precise answer is always admirable.
  
  
• Not listening: You should always allow the interviewer to finish talking before replying. Remember, interviewers also check your listening skill besides your fluency in speaking. Let them interrupt you while you are answering but you should never.

You can prepare for your job interview by talking to yourself in front of a mirror, a homemade recipe, which will help you correct common problems with your job interview sickness.

How Does A Man Find His Purpose?

Hi Folks,

Years ago, I made a mistake. I enrolled myself to complete my graduation. Within a few days, I knew that something was wrong.

I sensed it.

Despite the sensitivity, I continued. Kept attending classes to finish the course.

Nevertheless, inside I was neither committed and not persistent.

It is a dangerous state of mind that you are doing something uninterrupted but discontented. It can work for you or against you. I inherited this skill perhaps from my parent.

Then again, regardless of the objection from inside I finished my three years graduate program from the university.

Because I was unsure about my strengths.

I had selected the commerce stream. Although I did not want to become an accountant or was seeking any management role in business.

I was like water and the choice was something like oil.

Naturally, it did not mingle.

Quite expectedly, I did not find any job after my graduation and made another mistake.

I decided to become a software programmer. My accounting career was suddenly replaced by a programming course – an e-commerce application development certification course, from a reputed training institute.

Initially, I felt more at ease.

Somewhat comfortable.

However, after 3 months, when I did my first test project where a team of three trainees had to collaborate to build a program similar to MS Notepad, that familiar ominous feeling back again inside me.

Despite this conflict, I finished my one-year high-end computer training and this time too I failed to secure a job in the IT industry.

At that time, I was confused more than ever.

After a few years of struggle, I finally get a job in the digital marketing field. I am still struggling though, but not anymore to build my career, or secure my job, but to give back something to the online marketing community.

Anyways, almost a year ago, I headed to an unfamiliar city with a new job. It is a great organization with supportive friendly colleagues.

However, the feeling persisted and I can feel it.

Going to the office every day is a routine for me. I looked at some of my friends and family members who liked their work.

Whereas some others just looked exhausted, sleepy, and skeptical.

My professional career as a web marketer is now 12 years long and now I decide to do something different.

I need to find why I am on this earth and want to help people who did not know the real power of search engine marketing but want to know it.

Recently I met some young energetic people who want to become professional digital marketers.

Unfortunately, all of them did the same mistake that I did at a young age - without thinking much, enrolled for a course paying a hefty fee.

In my time, I can at least say as an excuse, there was not much exposure in career counseling or options or availability of web to make an informed decision. However, these people cannot use that as an excuse for them. Then why they choose the wrong path for them?

Does this mean, even if we have a Smartphone with an internet connection all the time, we are not progressing in the right direction?

Therefore, I decided to write my experience in the form of blog posts and publish them so I can help others from suffering inside. Thus, I am now writing regularly.

This is my way to return the favor to the society where I belong.

The journey is on.

I decided not to settle down for permanency.

When people typically start thinking about coming back to their hometown from abroad, I did just the opposite - left my hometown alone for the first time in life and headed towards a new place.

I must respond to my inner calling.

I wanted more from life.

Started looking around.

Obviously, it was scary as I moved to the unknown.

However, I survived.

It took me months to settle down.

Leaving your family and friends was not an easy decision for me I ever made.

Along the way, there were smiles, pain, and encounters.

However, I accepted everything.

Because slowly I am discovering my passionate purpose in life.

I am much better now in every aspect of life.

You all also try hard to figure out your passion and design life accordingly to live peacefully.

I am always here to help you. Let me know if you need me.

Have a great time ahead.

Best,
Partha

Reinvent YOUR Thoughts - Then Reinvest On Digital Marketing Training

I often see ads like, an intensive online training program designed to help you discover and fix what is wrong with your digital marketing processes, and efficiency. By the end of our course, we will issue you a certificate to succeed at career and job hunt.

It pokes me all the time, neither of these ads claims that you will have the clarity and confidence to enjoy your professional duties.

I checked many institute’s digital marketing curricula and really feel disappointed when not found anything like -

• Discover the area of interest for work you should be focusing on
• Build processes for better acquainted with change
• Automate routine work to free up your time for experimentation
• Craft an ideal relationship between the landing page, ads, and your keywords
• Protect your money by investing intelligently in social media

Digital marketers need less training on character limits in the title tag or keyword density and proximity; rather they need more brush-up psychologically.

Unless they rebuild their thought process, no training or nothing can help them to become a true digital marketer.

I believe we need next-level direction to rebuild the way we think about what actually digital marketing is. Every passing day, people start believing that digital marketing is easy. Building a career in SEO is easy too - just get 3-6 months of training from an institute to start a career in SEO.

Please get out of your illusion, unplug from the gimmicks surround you, clear your mind, and become an SEO professional through hard work not by holding any certificate.

The focus should be on:

• Professional- or self- counseling
• Participate in communities to follow/understand how others are approaching
• Stay healthy, avoid junk foods, drink plenty of water, take rest, meditate, and do exercise

The result will be positive. Trust me. If you stay honest, nothing can stop you from progress not only in your career but also in life.

I am telling you so you can prepare and must not suffer like me.

If you check your surroundings, you will see that opportunities are there, only you need to take a little initiative.

Since the digital marketing industry is booming worldwide and evolving side-by-side, hence you should ready first mentally to face challenges and always expect the unexpected.

I request you to consider the depth of the digital marketing industry first carefully and then jump into the deep water to refrain from future frustration. If you know, you need mental transformation then get ready to act fast.

Excited about your growth!

Partha