How Do I Fix My SEO?

Hi,

Yes, I just cannot work artlessly as I believe search engine optimization (SEO) is a continuous process but not a spontaneous one.

There is a thin line between a content writer and a content developer in SEO. I witnessed many blog posts very recently on Google's new Quality Rater Guidelines and how it is going to affect individuals and overall the industry.

All the write-ups were solid.

Suddenly a thought came to me. Not all of the articles must attract the same level of attraction from their readers due to various reasons obviously.

As I felt it with me, the connection, well, was not equal to all. Some writing bored me not because they were second or third on the reading list.

I believe a writer is the one who primarily responsible for making a connection with his/her readers through writing. The writer can make or break a reader’s mind through his/her creation. Writing is not any more compilation of words or following the word counts blindly. Writing is an art and always remains an art.

I have the opportunity in my career to work with many talented writers but meet very few creators.

A definition of a content creator to me -

Did I spend enough time on it? Did I do enough to make it right? Is this satisfying me?

I am not talking about editing, adding, or tweaking the copy here and there.

I am thinking of it giving birth to a baby and then taking care of the baby.

Nevertheless, there are hiccups.

Going through labor pain is sometimes annoying to some people.

Just like, sometimes, our creativity does not come up.

We have off times. There are time-frames when cannot quite create anything but our work just cannot stop.

As a result, we feel stressed. Maybe, you are not connecting with the writing topic as a writer for a specific period.

Maybe we are just exhausted.

Beating ourselves up is easy and piling on the stress is easier especially when deadlines are around the corner.

The result? We feel worse.. gloomy. We try to channelize pressure off us on others around us subconsciously behaving badly. Feel gloomier afterward.

Finally, nothing gets done the way we wanted.

I have experienced this many times. I spent a lot of time trying to make an SEO plan work when what I should have done is let it go and start over.

So, if you are going through this, know that you are not alone. We all have tough times.

From my experience, I can tell you there are things you can do.

How can I fix my SEO problem?

You can do a lot but here I am sharing my three best ways of survival from falling into an infinite loop of disgrace:

1. Get away from work

The idea is to focus on something different instead. Keep your mind busy with other things that will allow you to get a break.

When we are stuck, we tend to do the same mistakes, repeatedly. Shifting focus temporarily will help us get out of with a solution. Moreover, you will feel much organized and able to think out of the box.

2. Take periodic breaks while working

Work in sprints. Working continuously for long hours does not automatically ensure quality. It is hard to see computer screens for me when I do not give any justification for it. Moreover, you can only strain your neck, back, and eyes a strain.

If you are not amalgamating effortlessly with your work, then simply take a break, and come back afresh. I believe, no matter how solid your SEO plan is, without an energized brain, hard to get back on track.

3. Give yourself OK to fail

It is hard to swallow failure or negative comments most of the time. However, if you focus always on success and sweat over from the fear of failures, then eventually you should give up on your SEO career.

SEO is so dynamic that many times changing plans is the only thing that makes sense.

That does not mean you should stop trying new things or experiments or tests.

How to do SEO?

I could have spent my entire life in an organization by following my senior’s direction. I still would have get blame for any catastrophe because I know that following SEO directions blindly is as dangerous as walking in the desert with only a bottle of water.

As long as you want to do SEO professionally, you should not take anything for granted without testing it properly.

On the other side, sometimes a slight directional change in view is all that you need to make your SEO works. After all, why bang your head against the wall when we know SEO is a developing concept where change is the only constant and starting over could make things much easier?

Believe me, work stress-free and you will recognize the difference in you, your work.

What do you feel?

What is your go-to strategy when your SEO does not pay you back? I would love to learn from you!

Have a great time ahead, everyone!

One last thing, everything you do in your SEO job, do it with dignity, with glee.

Enjoy your progress in SEO! No matter if, no one praise you for your effort to make the SEO community flourish. I am here if you need me.

Partha