4 Truths About Client-Agency Relationship

Understandably, most clients want to shield their money from the money-sucking nature of agencies.

But if you never accept these truths, you’ll probably never be successful in an agency.

If you want to keep your clients really happy, you must know how the business world really works.

I’ve learned lots of these realities the hard way. I’ve lost friendships, gotten fired, went broke, and succumbed to addiction, destructive behaviors because I didn’t understand these facts. It wasn’t sweet.

But learning these lessons has made me more strong, confident, and positive than I’ve ever been -

1. It’s always about the client

Client care about the business.

They care if I could solve their problems by charging as little as possible.

That’s all that really mattered to them.

From this, I learned this lesson, if I want money from my client, had to provide real value to my client’s business.

Once I realized this truth - once I started working professionally for clients and solving their problems - my bank account exploded. I got more money and income than ever before.

2. More discipline brings more power

When I was young, my ultimate goal was to earn more money.

To me, a “successful life” meant one where I could buy anything. And I tried very hard to get that.

Now that I’m older, I’ve understood the real truth: more discipline actually gives you more freedom.

When you live an undisciplined life - then it actually increases your anxiety and stress.

Similarly, before creating a budget, running an ad campaign is a perfect recipe for huge anxiety for your client.

But, after I created a budget, and submitted it to my client for review and approval, I felt way more disciplined and the client felt relaxed with the money.

Anything works best in a system.

So make rules. Make a system. Enjoy a structured environment focused on helps your client grow.

The outcome again will be the same - your bank account exploded again.

3. What you want is what you become

The biggest turning point in my career - I started treating myself like a professional.

Before I called myself a “professional” but I didn’t act like one. So I spent years in mediocrity.

Then, after years of disappointment, I decided to start taking myself seriously.

I started considering myself as a real professional.

So what do professionals do? Believe in their own ability without arrogance. Clients always crave professionals. If you can’t take care of yourself, how you can take care of your client’s business? Realistically, no way.

4. Success and ethics can go hand-in-hand

Success isn’t about money or fame - this is one of another late realization of mine.

Success is about being the person you were actually meant to be.

It’s tough to honestly express yourself in today’s corporate world. It’s risky too. It takes a lot of courage.

This fear and unwillingness to do the work the way it should be executed are what keeps your client’s business at a mediocre level. It’s always easier to stay in an honest zone, even if it means giving up on a client account.

You can either do business with your client honestly or not. It’s easy to go with the flow but without ethics, you cannot bring long-lasting success to the client’s business.

In the end, your success will be determined by whether you did the work you needed to do to level up your client’s business. And sadly, most people simply doing it at expense of their ethics.

In conclusion

Not surprisingly, many people were aware of these lessons but they manipulate these truths purposefully. And declare them successful.

But if you want to be successful, you need to see your client not as an ATM, but with confidence and professionalism.

Help the client first, not yourself. More discipline makes you a better professional. Place yourself in a position to learn and grow ethically. Do the work.