Wednesday, April 1, 2020

Is Digital Marketing Job Stressful?

Is a digital marketing job stressful? Yes, it is. But, digital marketing can be stress-free if you love to do it and counter the challenges that come with it rationally.

I have seen many digital marketers who do almost nothing to sharpen their skills. I have asked many candidates the same question in job interviews - how to keep pace with ever-changing digital marketing trends? Not surprisingly, the majority said, "Read blogs, follow forum discussions, and do a search on Google, etc.".

Sure, all these are OK. However, I am not satisfied with their answers. No one talked about their hobbies, their activities outside the office work which keeps them alive.

Simply, I believe hobbies help amplify our experience and our enthusiasm in life - they keep us creative. And digital marketing is all about being innovative.

So if you are not engaged with any activity which has no direct connection with your digital marketing profession, I feel, it’s very difficult for you to be a true professional.

The equation is easy. Those who manage to build a hobby; means utilizes some skills in their lives, are happier, and eventually will become more productive and efficient in their digital marketing profession.

Look around and you will see, every digital marketing evangelist whose blog you used to read every day to learn more advanced theories of online marketing and advertising, have at least a hobby, and developed some skills that are helping them enhance their proficiency and productivity in their career.

10 activities that made me a smarter and happier digital marketer:


My latest hobby is cooking and I shake hands with many hobbies in the last 10-12 years. You could consider picking up any of these, or develop your own and live a happy life.

1. Cooking


Cooking is one of the most beneficial hobbies for me as it required a lot of focus on the processes at hand. It also forces me to plan ahead and gather the necessary ingredients before I start cooking. I often try out experiments by mixing two-three different cuisines to make a unique yet tasty dish.

In web marketing, the focus is important and planning is too. The more you think out of the box, the better you stabilize yourself in a dynamic internet marketing industry. So, see how my hobby is helping me not only live a happy life but also in my career indirectly.

Keep on reading and try relating each of the below hobbies with your career as you can.

2. Gardening


Gardening lends some wonderful perspective to my life and can help us unleash our caring side.

3. Writing


Writing is a very influential and significant outward appearance of inner expression and it helped me to streamline my randomized thoughts, dreams, and desires.

Writing helps unlock my creative side and helps my communication a lot as well which are essential for success in data-driven marketing.

4. Jogging


Jogging is one of the healthiest sports activities for me. It not only allows me to stay fit, is one of the easiest ways to meditate.

It helped me remove mental blocks by teaching how to push through pain and obstacle, which were prohibit me to finish my digital marketing projects on time.

5. Dancing


I am a horrible dancer. That’s fine though. I believe dancing is a fantastic way to stay healthy physically and mentally too.

Professional dancing forces us to follow rhythms, practiced movements, and we can use that as a template in our online marketing job for achieving something which well worth watching.

6. Yoga


Yoga is one of the proven productive activities as it helps us to meditate.

The more we gain the power of controlling emotional and spiritual wellbeing, the less we’ll be worried about unnecessarily which causes us productive less at work.

7. Reading


Reading is like writing, one of the world’s most trusted ways to find inner peace.

It helps me not only during my downtime but also in my "free time" in which I do nothing critical.

Reading to me is reading storybooks or any books that you may like in printed versions - the more traditional way.

Reading taught me how little I know, and accept my own limitations which are again very important for success in the interactive marketing world.

8. Swimming


Swimming is a relaxing and equally healthy way of exercising our full body and mind.

Swimming can help remove all fears, clear the mind for a more positive stroke and view, and make us feel more eager to work towards our goals (i.e., the KPIs set for our online marketing projects).

Experts have shown that regular swimming means many physiological and psychological health benefits, as to swim, your body’s every muscle has to work a little bit.

9. Trekking


You need not take long leaves from your work for enjoying your holidays anymore. I often enjoy a short city tour with my bicycle. Even sometimes, when returning back to my home from the office, I use to take different walking routes to reach my destination.

All you need an eye to see the beauty in everything that surrounds you and find excitement in whatever you are doing as a digital marketer. I cannot take leaves all the time due to many reasons, but no reason so far stopped me to take a break on weekends for a long walk alone or with my family/friends outside the city.

Regular breaks allow me to start afresh all the time especially on Mondays.

10. Dreaming


I love dreaming. It’s an activity that gave me benefits in terms of pursuing a lifestyle I am currently passing by.

I feel if you dream about the right thing at the right time, your dreams allow you to push your limits, explore thoughts that you never even considered - even ideas that might need little actions from your end.

And sleeping which is very close to dreaming is also a fantastic way to stay recharged. As many experts have recommended, a quick 20-minute nap during office time (preferably in the afternoon) can help provide precision and help make employees even more focused and productive with creative power.

Conclusion:


So, again the same question - is a digital marketing job stressful? Because more than 2/3rd of digital marketers feel they're overloaded and undervalued. You too may have complained to your friends about how stressful your digital marketing job is. Burnout and work-related stress are very common among those in the digital marketing industry. However, it's worth mentioning that no job is stress-free. It’s your skill to keep the stress away professionally.

Every digital marketer gets a full bucket of stress. It comes in diverse forms, triggered by not the same causes. End-result is digital marketers often find it tough to bring success to online marketing and/or advertising campaigns in the form of generating traffic and drive conversion. Such stressful moments can lead to losing the job for digital marketers.

Let us know which is your secret way to become a smart stress-free marketer in this digital space? We all happy to learn from you and sharpen ourselves further.

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