5 Common Google Ads Questions (& Answers)

In today’s post, I will answer the 5 most basic questions about the Google Ads platform often asked by the new advertisers.

If you search online for information on Google Ads, you'll end up with many conflicting opinions. Some are against the Google Ads platform, and others have opposite views. There are certain pros and cons to using the platform. Before you get confused about whether you should run ads on Google or not, it’s good to go through this post once in which you'll find the answers to 5 common Google Ads-related questions that new advertisers normally check.

1. Do Google Ads really work?

Sure, Google Ads is not for all types of businesses. But it doesn't work either if you don't know how to use it.

To leverage the Google Ads platform optimally, one has to do research data and analyze results to find what works best. If you run a Google Ads campaign without doing the homework properly, then it likely won't perform the way you want it to.

So instead of finding answers to the question like will Google Ads work for me or not, the key is making sure you know how to create, manage, and optimize the campaigns properly.

2. How effective are targeted ads?

Online users typically don't care if the search results are sponsored or not, provided the ad copies are targeted enough to entice a user and encourage them to explore further.

Over the last few years, Google has made changes (visually) to the way their ads appear on search results pages. The aim is to make them more aligned with other elements on the same search results page. On the other hand, Google made a lot of changes (brought automation feature) on its platform to make it easier for advertisers for running campaigns smoothly. So it is evident, ads do work and it works best if you customize it enough to target your audience at the right time and at the right place.

3. Can I make money from Google Ads?

Sure, a lot of advertisers are facing issues with tracking ROI but there are ways for all to analyze results to calculate how profitable Google Ads can be.

When campaigns are set up appropriately on the Ads platform, you can see how each ad and keyword is performing. From that data, you can make changes to when your ads show, who your ads target, or change the messaging in your ad copies to improve outcomes. This can significantly influence ROI.

Google Ads isn't a "set it and forget it" type of ads platform. The power of Google Ads comes from paying attention to the data Google now provides on its platform and then using it to maximize your ROI.

4. Are display ads worth it?

Again, there is no straight YES or NO answer to this question like the first one. The truth is display ads don't work if you show them to the wrong audience. If ads are shown to people who are not attracted to a product or service they care about, they won't engage with it meaningfully.

Display ads (like any other form of ads) do work if you show them to targeted audiences who are interested in your service or product. Simply put, an effective display ad campaign can bring an extra dimension to advertising.

5. Is it worth paying for Google Ads?

Since your competitors are running ads, so you HAVE to think about it too seriously.

With Google Ads, you pay for the number of interactions your ad gets. If you set up your campaigns correctly, then each interaction will bring someone closer to your business. Each interaction will cost you and the cost varies depending on the keywords you're competing for.

This is all about delivering the right content to the right people at the right time. Carefully laying the campaigns with careful targeting is one of the basics behind generating the ROI optimally - no matter how much money you have.

So while you do need to invest some money, if you plan to use Google Ads systematically, your budget doesn't have to be a point of concern.

Need Help with Google Ads?

We can create and manage your Ads campaigns for you.

Dial +91 9748776969 for Google Ads services. Alternatively, you may either write to partha.sdtt@gmail.com or comment on this post. Will get in touch with you accordingly.

Additionally, you may opt for training on Google Ads to do the below things independently -

• Cross-device marketing
• Setup mobile marketing campaign

Join us for the Google Ads training course at your convenience.

During the training, you’ll learn why it's imperative to consider mobile marketing when working on the Google Ads platform. We’ll be sharing the best techniques for creating mobile-optimized campaigns that drive conversions for your business.

When you join, you’ll learn:

• How to use any budget to run mobile optimized ad campaigns successfully?
• How to leverage Call-only ads to reach customers on mobile devices?
• The conversion calculation process for mobile, tablet, and desktop campaigns
• How to measure the success of cross-device ad campaigns efficiently?
• And many more (unlimited Q/A sessions)

To your success!

Partha