How Can I Develop My Personal Brand Online?

Recruitment processes are becoming more and more digital and employers are looking for talent online. As a job seeker, it's essential for you to have strong visibility online to get noticed, and eventually, get hired.

So the million-dollar question is now, how can you develop your personal brand online? Here are my top 10 verified tips on how do I made my personal brand stand out to help you kick-start your online journey.

I. Optimize your social media accounts

Each social platform provides you with an opportunity to showcase your personality and achievements. Take some time out to complete your Facebook "About Me" section, Twitter Bio, and LinkedIn profile with details on your education, skills, and interests.

Pro Tip: Take your social to the next level.

II. Start blogging

Blogging is an outstanding way to exhibit your knowledge and position yourself as a subject matter expert. It's a digital record book that highlights your expertise and your passion.

Pro Tip: Improve your blog-writing skills.

III. Your online education

There's no better place to showcase your online certificates than by adding Google or Facebook under the "Education" section of your LinkedIn profile, to help you stand out and attract potential employers. Who knows, an employer may notice your profile even before posting a job advert!

Pro Tip: Check for free courses offered by Google, Facebook, and Twitter, etc.

IV. Participate in online forums

From Wiki Answers and Quora, to LinkedIn and Facebook Groups, to Reddit and Yahoo Answers, participate in online forums and Q&A platforms. This not only helps showcase your expertise but also network with industry experts and build your online reputation.

Pro Tip: Enhance your networking skills.

V. Stay up-to-date

Be it your social media account or online forums, share important stories and talk about the latest news within your industry. Join conversations on Twitter or LinkedIn using the hashtag (#) feature to participate in trending conversations, and blog about current topics.

Pro Tip: Share relevant content.

VI. Build your own website

A website with your own brand name makes an incredible impact on your online visibility. It establishes a single destination where you can add all your accomplishments. Your employer can easily access everything they need to know about you in one place, with one click.

Pro Tip: Contact us.

VII. Make the best use of the internet

Make optimum use of social media by sharing appropriate content to build both your personal and professional profile. For example, if you're a Digital Marketer, use content-based platforms like SlideShare and YouTube to showcase your presentations, infographics, documents, videos and build your fan base.

Pro Tip: Dive into the world of the web community.

VIII. Begin vlogging (video + blogging = vlogging)

Vlogs are blogs in video format where you record videos of your speech or demonstration and publish them. With your knowledge and expertise of your industry, vlogging on popular networks like YouTube allows you to strengthen yourself as a thought leader.

Pro Tip: Expand your understanding of videos.

IX. Cite your work samples

Include your work samples to your professional accounts like LinkedIn to demonstrate your skills and accomplishments. Whenever you add a new job experience, also add pertinent links to your work examples and professionally present them. Add notable work that will showcase the depth of your competencies.

Pro Tip: Learn the art of presentation.

X. Become an authority

 
No matter which platform you choose to boost your online visibility, positioning yourself as a subject-matter expert (SME) is common yet essential for all.

Pro Tip: Start gaining expertise by networking with your peers.

A personal brand is the exclusive combination of talents and experiences that create who you are. It is how you present yourself to the domain. Effective personal branding will distinguish you from the competition and let you build a professional relationship with prospective clients and employers. I hope this will clear you about what is a personal brand and why is it important?

That's all for now. I have shared 10 proven ways on how I have developed my personal brand online. So, good luck to you!