Infographic on Indian Search Advertising Market and Digital Ad Spend Growth Trends

Search engine advertising illustrates ad placement that is appeared on search result pages next to organic search results served by search engines. These advertisements are typically text-based but can be appeared as images where valid.

Claiming sponsored listings by bidding on keywords is a fundamental part of search engine advertising which can be targeted to a local audience or globally.

Google Ads is the biggest provider of search advertising on the global market as well as in India.

Here is an info-graphic focusing on Indian search advertising trends.

reference: statista.com

Revenues generated through search engine optimization (SEO) are not considered here.

All figures are indicating gross values here.

Also, some key stats will give you additional insight into the Indian digital advertising market in 2018.

• The Indian digital ad industry is estimated to grow at 32% CAGR
• By 2020, the industry will be valued at Rs. 18,986 crore
• Digital ad spends will be approximately 19,000 crores in the next three years which is roughly the same as the print ad industry today
• It is expected that the digital ad spend to grow at 3X of the industry average and will cover almost a quarter of total ad spends
• Mobile is expected to take 60% share of total ad spend will happen digitally
• Digital Media spends will grow from 15% to 24% of the entire market by 2020
• The majority of the ad spends are occurring on Social Media (29%) followed by Search (27%) and Video (20%) through desktop computers
• At the same time for mobile, the figures are Social Media (27%) followed by Search (25%) and Display (23%) respectively
• Currently, 85% of the digital media buying are happening directly media buyers and sellers
• 50% growth of programmatic digital media buying in India by 2020 is expected to happen

Reference: Dentsu Aegis Network report 2018

See you soon!